H4D Lecture 2 Stanford 2016 value proposition canvas

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Value Proposition Canvas
Perspective depends on your angle of view

Beneficiaries (and Advocates?)Value Proposition
Beneficiaries
Jobs
Gains
Pains
Gain Creators
Pain Relievers
Products and
Services

Who are the primary beneficiaries?
Who are the other beneficiaries?

What’s the value proposition:
• To the sergeant?
• To the mechanics?
• To the base commander?
• To Exponent?
• To the MRAP Program
Manager

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