The pitch deck I presented to Nasscom in 2016

1. LaundryBasket
“A Mobile App that will allow users to get rid off all their Laundry woes on the click of few buttons.”
Current Status : Ideation Phase
Contact Details:
Email: ayushgrwl4512@gmail.com
City: Kolkata
Mobile : 9831913189

2. TEAM
Ayush Agarwal – Founder
Ayush has completed his MBA in Finance from BIM Trichy and B com Honors from St. Xavier’s College Kolkata. He has a
work experience of 33 months in Banking and Consulting with HSBC, State Bank of Patiala and i3 Consulting. Currently he is
working as a Project Manager with a Risk Consulting startup in Kolkata. He also works as a Freelancer and his area of
expertise includes Corporate Finance, Valuation, Financial Planning and Analysis, Strategy and Team Management.
Role to be played in LaundryBasket : His exposure of working with startups will give him a head start in building his business
from scratch. He has experience of managing teams comprising of varied age groups and as a Project Manager has been
involved in the entire life-cycle of a Project from Origination to Deliverable. His business expertise would help him in dealing
with Investors, Business Partners(employees). As a growth oriented individual, he would always be looking to take his
company forward on the success ladder.
Co-Founder(s)
Currently, I don’t have a co-founder but, I know what kind of partner(s) I am looking for.

3. •
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Problem/Pain-Point(s) which our Product is Trying to solve
Laundry is a perennial problem with almost all households in India. People are unwillingly forced to spend their
leisure time on Laundry every week.
Current alternatives available to Our Target Market includes:
1. Giving clothes to Laundry Outlets
2. Washing themselves or
3. Employing a maid.
The first two options requires people to be physically involved in the process either by delivering and collecting the
clothes to/from the shop or undertaking the tedious task of washing clothes at home. Both these activities
consume Time and in this fast paced world, people are always running short on time.
The 3rd option though sounds quite familiar , but has seen its importance eroding over time due to the high rates
maids are charging coupled with the deteriorating quality.
An average Indian spends around 1 hour every week doing laundry which extrapolates to 52 hours in a year!

4. •
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Our Solution for this Problem
Our Mobile App will provide a one stop solution to people’s Laundry needs.
We care about other people’s time and hence our App would allow them to schedule a Pick up Date,
Time and Location (Home, Office, Or Anywhere) as per their convenience. Our representative will
come to their doorstep to collect the clothes and after the required treatment, we would deliver back
the clothes to the desired location of the user. We won’t be charging a single penny for the Pick up
and Delivery. We help you save your precious TIME.
We know, people love to enquire about the status of their order and hence we would also provide
them with a real time order tracking feature.
We understand people love their clothes , so we would take care of them as if they are our own. For
this, We would build a team comprising of professionals in this field (who understand different
materials/textures, how each material should be treated), thereby ensuring Quality.
We want to make Laundry an experience for the people.
“And you get all this at a much affordable price sitting right in the comfort of your home!!”

5. Business Model
Pick up your
smartphone and
open
LaundryBasket
App. Schedule
your convenient
Pick up Date, Time
and Location and
then sit back and
relax.
Our
representative
would come to
your desired
location and
collect your
laundry in Our
eco-friendly bags.
Your clothes will
undergo
necessary
treatment under
strict supervision
of professionals
thereby ensuring
Quality.
We would deliver
your clothes back
to you at your
desired location.
You will receive
your clothes
neatly folded and
packed.
1 2
9

6. Once Garments arrive
in the centralized
warehouse, they
would be sorted by
fabric/color stains etc.
Some Garments
would undergo pre-
wash treatment for
removing tough
stains
Garments would then
be washed with water
and eco-friendly
clothes detergent.
Recycled Water
After a good wash, All
garments would be
pressed carefully
After Ironing, the
clothes would be
packed properly and
would be ready for
delivery
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4
5
6
7
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7. Revenue Model
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Primary source of Revenue is through B2C Domain, i.e. the customers who would pay to get their clothes cleaned.
Laundry is a very price sensitive market, hence PRICING plays the most pivotal role. We plan to introduce
Differential Pricing Strategy. We would create two categories for Cloth Fabric : Premium and Regular. Moreover, we
would be charging our customers on Per Kg basis. ( Clothes given only for Ironing will be on Per piece basis)
The customer has the option of selecting the category and would be charged accordingly. So if the customer
selects Premium category, then he would be charged a little extra for the same as compared to the Regular category.
We would also offer different Packages and Discounts to our customers like:
- Monthly packages, Special Discounts on Dry Cleaning of Suits/Blazers and Sarees, etc.
- Give 5 kgs of clothes for washing and ironing and get 1 kg free and so on.
- Tie-ups with Websites like Groupon, Couponduniya etc. to offer attractive coupons and discount packages to our
customers.
Going Forward we would like to enter into B2B domain with Tie-ups with Hotels and Hospitals for providing them a
One stop solution for all their Laundry needs.
We would also seek to have possible Tie- up with Corporates to offer Laundry coupons to their employees very
similar to Sodexo Coupons.
“ Organized Laundry sector in India is Rs.5000 crores and is growing at a rate of 25-30 percent every year”

8. Target Market
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We are currently focusing on Kolkata market.
Our immediate Target Group would include :
1. Young working Couples
2. Professionals
3. College Students and
4. Traditional Middle class houses.
Going forward we would be targeting Hotels and Hospitals also to enter the B2B Domain.
Urban Kolkata has a population of 4.8 Millions, out of which 38% falls in the age bracket of (20-40) i.e. 1.8 millions
approx. With an Average Ticket size of INR 500, the Total Urban Kolkata market stands at almost INR 1 Billion.
Kolkata is currently placed at 3rd position for the number of Internet users in India according to a survey conducted by
Internet and Mobile Association of India.
As per the recent KPMG report, Number of mobile internet users in India is more than 50% of the Total Internet users in
India which is around 354 millions at that the time of the report.
Kolkata has started embracing technology for their daily needs. Convenience has become a key aspect of every
transaction they make. The sheer number of Ola and Uber cabs on road, increasing orders of FoodPanda, Grofers, etc.
bears testimony to the fact that Mobile App as a delivery channel has become a HIT amongst the youth and adults
alike.
“ An Average Indian spends INR 500 on laundry every month”

9. Competitive Landscape
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We are not creating an entirely new market, we are jumping into the Red ocean and trying to extend the delivery
channel in the existing market. We are trying to make Laundry an on demand service for our the people of
Kolkata. The major competitors ( we prefer to call them Motivators) are:
U Wash
Swiss Laundry
British Laundry
Point of Comparison LaundryBasket U Wash Swiss Laundry British Laundry
Mobile App Yes No No No
Pick up and Delivery Free Yet to be launched Free if order size
exceeds Rs.1000
Minimum bill amount
should be Rs.200 for
Home Pick up and
Delivery
Professional Team Planning to onboard
people with domain
expertise to ensure high
quality
Yes Yes Yes
Asset/ Machinery Planning to import own
machines and set up a
central collection and
delivery point
A Laundromat service
with Washing machines
installed (The business
model is different from
us)
Italian Imported
machines with many
outlets in Kolkata.
German imported
Machines with own
warehouse

10. Potential Problems and Proposed Solution
Keeping up with
scheduled pick up
and delivery time
Every delivery boy will have a pre defined area. The app on worker’s side will be managed so
efficiently that orders pop up according to geographical location of the delivery boy. However, traffic jams or some
other things which are out of control might cause a delay on rare occasions. To sort out this problem,
We would send notifications to the customer informing about the same.
We would offer attractive pay to our Delivery partners and also offer them Free laundry Coupons and
special discounts to retain their loyalty.
Wrong item delivery
possibilities
Pick up and
Delivery guy
retention
There might be chances that your order gets lost in the washing process or maybe your clothes get exchanged
with someone’s else. To sort out this problem, we would process every order separately which is tracked by the
order ID. The delivery boy who picks up the cleaned clothes from washer area, makes sure that he collects
everything as mentioned in the order.