The document outlines 19 hypotheses for a laundry service business model. Each hypothesis states a belief about customers, partners or costs, along with the test performed and validation results from surveys, interviews or meetings. The hypotheses cover topics like customer preferences, partner agreements, pricing, demand drivers and target customer characteristics. Validation results ranged from 50-60% of responses supporting the hypotheses.

1. Hypothesis Forms

2. Hypothesis 1
Test
Validation
Business Model Component: Customer Segments
We believe that business professionals don’t like
to do their laundry
when 35 interviews and 50 surveys
have collected 60% of positive answers regarding
this issue.

3. Hypothesis 2
Test
Validation
We believe that people will pay a premium to
have their laundry picked up and delivered at
home
when 35 interviews and 50 surveys
have revealed a willingness to pay higher than the
prices charged by laundry services in 50% of the
answers.
Business Model Component: Customer Segments

4. Hypothesis 3
Test
Validation
We believe that consumers will use our service if
we return the laundry back in 48 hours
when 35 interviews and 50 surveys
have collected 50% of positive answers.
Business Model Component: Customer Segments

5. Hypothesis 4
Test
Validation
We believe that consumers are willing to pay at
least 1,8€ per shirt
when 35 interviews and 50 surveys
have collected a willingness to pay for a price range
between €1,6 and 2€.
Business Model Component: Customer Segments

6. Hypothesis 5
Test
Validation
We believe that laundry services are willing to
partner with us
when 10 personal meetings
have collected 50% of positive answers.
Business Model Component: Key Partners

7. Hypothesis 6
Test
Validation
We believe that laundry services are able to get
us the laundry back in 10-24 hours
when 10 personal meetings
have collected 50% positive answers.
Business Model Component: Key Partners

8. Hypothesis 7
Test
Validation
We believe that laundry services will charge us
not more than 1€ per shirt
when 10 personal meetings
have collected 50% positive answers.
Business Model Component: Cost Structure

9. Hypothesis 8
Test
Validation
We believe that we’ll have a profit margin of at least 0,2€ per
piece (for bundles)
when the transportation costs are equal or below than
0,3€
according to our analysis.
Business Model Component: Revenue Streams and Cost Structure

10. Hypothesis 9
Test
Validation
If companies are not interested in our service, We believe
that they will let us have a pick up box in their offices
when 20 interviews
collect 50% of positive answers
Business Model Component: Key Partners

11. Hypothesis 10
Test
Validation
Business Model Component: Key Resources
We believe that employing part-time drivers will yield provide
us with higher flexibility and face less costs
when 10 personal interviews
have collected 50% positive answers concerning
working for 5€ per hour.

12. Hypothesis 11
Test
Validation
We believe that offering an “express” service will increase the
demand for our services
when 35 interviews and 50 surveys
collect 50% positive answers indicating that the
willingness to use our service increases.
Business Model Component: Customer Segments

13. Hypothesis 12
Test
Validation
We believe that Airbnb hosts are interested in our service
When 10 interviews
collect 50% positive answers indicating that the
willingness to use our service increases.
Business Model Component: Customer Segments

14. Hypothesis 13
Test
Validation
We believe that Companies are willing to offer our service to
their employees
When 20 interviews
collect 50% positive answers
Business Model Component: Customer Segments

15. Hypothesis 14
Test
Validation
We believe that our Business Segment uses more online
channels than offline channels
When the majority of the responders state that usage
of online channels exceeds offline channels
collect 50% positive answers indicating that the use
of online channels exceeds the use of offline
channels.
Business Model Component: Customer Segments

16. Hypothesis 15
Test
Validation
We believe that offering “bundles” will increase the demand
for our service
When the majority of the visitors of our landing page
will choose the “bundle” options instead of the single-
item option
60% of clicks will go to “bundle” options
Business Model Component: Customer Segments

17. Hypothesis 16
Test
Validation
We believe that Facebook, Youtube, Instagram are the most
used social media by our target segment.
when the surveys and our research
Collect 50% of the answers and support the fact
Business Model Component: Customer Segments

18. Hypothesis 17
Test
Validation
We believe that our target segment goes to work by car
when the surveys
collect 30% of positive answers
Business Model Component: Customer Segments

19. Hypothesis 18
Test
Validation
we believe that clients are willing to pay 1,6€ for a single
piece
when the single piece option in the landing page
gets clicked by 20% of the individuals
Business Model Component: Customer Segments

20. Hypothesis 19
Test
Validation
We believe that we can ask for a minimum price of 1,2€ per
piece
when in the landing page
a relevant share of visitors have chosen the medium
and big bundles for the stated prices
Business Model Component: Customer Segments