ra t Sense f C 
Value Proposition Canvas 
+ 
Innovation Games
Business Model Canvas 
ra t Sense f C
Business Model and 4P 
ra t Sense f C 
Value 
Proposition 
Customer 
Relationsips 
Channels 
Customers 
Key 
Partners 
Key Activities 
Key Resources 
Costs Revenue
Value Proposition Canvas 
ra t Sense f C
Value Proposition Canvas 
ra t Sense f C
Kano Model 
ra t Sense f C 
Attributes 
Satisfaction 
Demotivators 
Motivators 
Linear
Innovation Games 
ra t Sense f C 
Prune the Product Tree for Customer Jobs
Innovation Games 
ra t Sense f C 
Give Them a Hot Tub for the Gains
Innovation Games 
ra t Sense f C 
Speed Boat for the Pains
Business Model 
ra t Sense f C
Thank you! 
Sergey Khromov-Borisov 
khromov@sensecraft.ru 
ra t Sense f C

IG + B-Models