This document introduces an on-demand laundry startup that aims to aggregate and improve the laundry industry in India using technology. The startup wants to become a leader in India's 200 billion rupee laundry industry and have a global presence within 3 years. It describes problems faced by working individuals in tier 1 and 2 cities like lack of time to do laundry, lack of washing machines in small homes, frequent power cuts, and water supply issues that make doing laundry difficult and time consuming.