7th presentation
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The document discusses the company Wash Me's channels and revenues. It shows that 55% of customers are acquired through Facebook and 21% through Ad Words. It also found that social media is where customers spend most of their time. The company believes bundles will increase demand and plans to make money by charging 1.8 euros per shirt, with the goal of a 0.5 euro margin per piece. It considers both cost-based and value-based pricing around 1-1.6 euros per piece.
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7th presentation
- 2. Channels – How to get our product to customers? Website Landing Page Facebook Ad Words 9% 7% 55% 21% 4% 4% In which of the media channels do you spend most time? TV Radio Social Media (Twitter, Instagram, Facebook) News Websites Newspapers Other We believe that our business segment prefers online channels When 35 interviews Collect 50% positive answers
- 3. Channels – How to get our product to customers? Website Landing Page Facebook Ad Words Website Direct Mail Cold Calls 9% 7% 55% 21% 4% 4% In which of the media channels do you spend most time? TV Radio Social Media (Twitter, Instagram, Facebook) News Websites Newspapers Other
- 5. Revenues – How will Wash Me make money? We believe that consumers are willing to pay at least 1,8€ per shirt
- 6. Revenues – How will Wash Me make money? We believe that offering bundles will increase demand
- 7. Revenues – How will Wash Me make money? We believe that offering bundles will increase demand
- 8. Revenues – How will Wash Me make money? We believe that offering bundles will increase demand 16 Views 20% conversion 33 Views 18% conversion 26 Views 17% conversion
- 9. Revenues – How will Wash Me make money? Pay-per-use Connected to bank account
- 10. Cost Based Cost of 0,7€ p.p Margin desired: 0,5€ p.p Value Based Clients would pay 1€-1,6€ Margin of 0,5€ per piece which increases as transportation costs decrease Revenues – How will Wash Me make money?
- 11. Revenues – Which price should we charge? Cost Based Cost of 0,7€ p.p Margin around 0,4€ p.p Competitive Market Differentiate through Price Charge around 1,1€ p.p to companies