The document outlines a business plan for an on-demand laundry service targeting business professionals. It discusses the value proposition of providing convenient, fast, and reliable laundry services. Key activities would include an app, vehicles, logistics, and outsourcing laundry services. Market research found that business professionals dislike doing laundry and would pay over 1.6 euros per item to have their laundry done for them within 48 hours. The business hypotheses that laundry services can be partnered with and people will pay for the proposed on-demand service were validated.

1. Intermediate Presentation

2. Business Professionals
Laundry Issues
Pick-up/Delivery System
Convenient

4. Customer
Segments
Business Professionals
Companies
Bnbs

5. Value Proposition
Convenient, Fast & Reliable
On Demand Laundry Service
Reliable On Office
Laundry Service

6. Channels
Digital Marketing
App
Direct B2B Approach

7. Key Activities & Key
Resources
Drivers
App
Vehicles
Efficient Logistic Service
IT
Laundry Outsourcing
24h Support Service

8. What we stand for?
We think differently to simplify
Challenging the status quo
Reliable On Demand Laundry Service

9. Customer Segments

10. Companies

11. SWOTSWOT Analysis

12. SWOTSWOT Analysis

13. Value Curve

14. Market Sizing

15. Market Sizing

16. Market Sizing

17. Market Sizing

18. Market Sizing

19. Market Sizing

20. Hypothesis Validation
Are we solving a real
problem?
70%
30%
Does taking care of the laundry
bother you?
Yes
No
Business Professionals
don’t like to do their laundry

21. Can we be profitable?
Consumers are willing to pay at
least 1,8€
62%17%
15%
4%2%
How much would you pay per piece?
(Interviews)
Below 1,6€
[1,6-2€]
[2-2,5[
[2,5-3€[
More than 3€

22. Can we be profitable?
54%
26%
11%
3% 6%
How much would you pay per piece?
(Surveys)
0-1€
1-1,5€
1,5€-2€
2-2,5€
2,5-3€
We believe that people will pay a
premium for our service

23. Return times?
25%
53%
19%
3%
How long would you expect to
get your clothes back?
24h
48h
72h
More than 72
Consumers expect a 48h return
policy

24. Express Service?
Consumers would value an
express option
81%
19%
Would you value an
"express" option?
Yes
No

25. Validation Board
H5: Laundry services will partner with us
H6: Laundry services will get us the laundry back in 10 to 24h
H7: Laundry services will charge us no more than 1€ per shirt
H8: We will have a profit margin charging 1,8€ per shirt
H9: Laundry services will get us the laundry back in 10 to 24h
H10: Part Time Drivers are the way to go
H13: Companies want to partner with us
Hypothesis Being Tested Validated
H1: This is a real problem
H2: People will pay a premium
H3: Return Time: 48h
H11: Express Service is valuable

26. Validation Board
H5: Laundry services will partner with us
H6: Laundry services will get us the laundry back in 10 to 24h
H7: Laundry services will charge us no more than 1€ per shirt
H8: We will have a profit margin charging 1,8€ per shirt
H9: Laundry services will get us the laundry back in 10 to 24h
H10: Part Time Drivers are the way to go
H13: Companies want to partner with us
Hypothesis Being Tested Rejected:
H4: Consumers are willing to pay
at least 1,8€ per shirt