This document discusses validating a hypothesis through a series of steps. It begins with an initial hypothesis represented in blue, green, red, orange and purple. The hypothesis is then changed based on new information and further validated, resulting in a validated hypothesis.

1. Validation Series
Hypothesis

2. Color Guide
Blue – Customer Segments
Green – Key Partners
Red – Cost structure
Orange – Revenue Streams
Purple – Key Resources

3. Changed
Hypothesis

6. New Hypothesis

11. Validated
Hypothesis