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Value proposition design
The value proposition canvas is a tool used to design, test, and build a company's value proposition in a structured way. It helps identify customer jobs, pains, and gains that the product or service can address. The canvas contains sections for products/services, pain relievers, and gain creators that deliver value to customers. It also considers competitors that may better address customer needs. The overall goal of the canvas is to achieve fit between what the company offers and what customers require.
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Value proposition design
- 1. Value proposition design Denis Gillet& Adrian Holzer The copyright of images belong to their authors. I will remove them on demand. Contact me at adrian.holzer@epfl.ch
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- 5. A value propositionis a bundle of products & services that create value for your customer
- 6. A canvas helpsyou design, test, and build your company’s value proposition in a more structured way
- 7. Achieving Fit Design Observe Your Product YourCustomer WHAT WHY
- 8. Customer Jobs What functional jobs? What emot ional jobs? What basic needs? What social jobs?
- 12. P u blishing Ad Ma nagi ng Re ser vat io n B oo k i n g Ea sily
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- 14. Interac t Ask que st io ns Ge t Feedbac k
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- 16. Customer Pains What barriers? Whatcos t s? What bad feeling? What difficult ies? What risk?
- 17. P u blishing Ad Gue s t Damage Tr u s t & Safe ty Ma nagi ng Re ser vat io n B oo k i n g Ea sily
- 18. Interac t Ask S hynes s O n e voi c e Spam que s t io ns Ge t Feedbac k
- 19. Customer Gains How docus tomers measure success? What expectat ions? What delight s? What savings? What makes life easier?
- 20. Addi t ional Reve nue Commu ni ty Ch oic e P ric e L o c al e xp eri e nc e Gue s t Damage Tr u s t & Safe ty P u bli shing Ad Ma nagi ng Re ser vat io n B oo k i n g Ea sily
- 21. Know o t her s opi nio n Interac t Ask S hyne s s O n e voi c e Spam que s t io ns Ge t Feedbac k
- 22. Products & services List product s Which ones help to get jobs done Crucial or t rivial
- 23. Addi t ional Reve nue Commu ni ty Commu ni ty mar ke t plac e for u nique sp ac e Ch oic e P ric e L o c al e xp eri e nc e Gue s t Damage Tr u s t & Safe ty P u bli shing Ad Ma nagi ng Re ser vat io n B oo k i n g Ea sily
- 24. Know o t her s opi nio n Temp orary so cial media app Interac t Ask S hyne s s O n e voi c e Spam que s t io ns Ge t Feedbac k
- 25. Pain relievers How dot hey relieve pain?
- 26. Addi t ional Reve nue Commu ni ty Ch oic e Commu ni ty P ric e mar ke t plac e for u nique sp ac e P ro f il e & Reviews AirB nB h os t guara nt ee Addre s s & Pho to L o c al e xp eri e nc e Gue s t Damage Tr u s t & Safe ty P u bli shing Ad Ma nagi ng Re ser vat io n B oo k i n g Ea sily
- 28. Know o t her s opi nio n Temp orary so cial media app ary emp or T A n o nymi ty R at i ngs Interac t Ask S hyne s s O n e voi c e Spam que s t io ns Ge t Feedbac k
- 29. Gain creators How dot hey create gains?
- 30. Addi t ional AirB nB T V Commu ni ty mar ke t plac e for u nique sp ac e P ro f il e & Reviews AirB nB Mee t Ups I nc e nt ive p oli cy AirB nB h os t guara nt ee Addre s s & Pho to Reve nue Commu ni ty Ch oic e P ric e L o c al e xp eri e nc e Gue s t Damage Tr u s t & Safe ty P u bli shing Ad Ma nagi ng Re ser vat io n B oo k i n g Ea sily
- 31. Know S h are d o t h er s Me s sage s Temp orary so cial media app ary emp or T opi nio n R at i ngs A n o nymi ty R at i ngs Interac t Ask S hyne s s O n e voi c e Spam que s t io ns Ge t Feedbac k
- 32. Competing for customers Openslot filled by t he bes t fit
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- 39. Fill out yourcanvas ! ! ! ! ! ! ! ! ! ! ! !
- 41. Test your customerassumptions What’s your bigges t headache?
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