This document discusses a business plan for a laundry delivery service in Lisbon and Porto, Portugal. It includes a table of contents, market sizing forecasts for years 1-5 in both cities, notes on competitors in the area including their offerings and business models, and a SWOT analysis noting strengths such as a simple app design and premium services, but also weaknesses like lack of partnerships with laundries and cultural habits around laundry. The major competitor identified is 5àSec, which operates in malls and provides specialized fabric treatments in addition to basic laundry services.

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2. TABLE OF CONTENTS
• TAM + SAM + SOM
• SWOT
• COMPETITORS
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MARKET SIZE (1)
Start: LISBON CITY
Start: PORTO CITY

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YEAR 1-5 (1)

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MARKET SIZE (2)
Start: LISBON CITY
Start: PORTO CITY

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YEAR 1-5 (2)

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9. - Simple and well designed
app
- Premium & Express Service
- Part-time employees
- Experienced partners
- Financial crisis
- Cultural habits
- No partnership with
laundries
- Laundry services
create their own
delivery
- Highly dependent on
laundry services
- Need for a large and
workforce
- Tourists boom in hotels
and hostels
- Expansion of the it
services idea
- Increase in smartphone
coverage
- Lack of trust in the laundry
industry
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10. • 5ÀSEC
• SOATIFER
• MYSEC
• AVENTURA IMENSA
• CLINICA DE ROUPA SUJA
• LAVANDARIA E TINTURARIA MINERVA
• LAVANDARIA ENGOMADORIA NEVADA
• WASHSTATION ALFAMA
• TRATAROUPA
• LAVANDARIA E TINTURARIA FÁTIMA
• TINTURARIA JAGUAR
• LAVANDARIA DO BAIRRO
• LAVAMAIS
• POTE D’ÀGUA
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COMPETITORS
The major players in the Lisbon competitive landscape are:

11. •
BEHAVES LIKE A REGULAR LAUNDRY SERVICES (OFFERING THE BASIC PRODUCTS).
THEY HAVE A “TEXTILE EXPERT SERVICE”  A SPECIALIZED TREATMENT FOR PARTICULAR
FABRICS : IMPERMEABLE, ANTI-MITE, ANTI-MOTH, WHITENING, “PERFECT FINISHING”,
STARCH.
•
IT OPERATES MAINLY IN MALLS, ALLOWING CUSTOMERS TO HAVE THEIR LAUNDRY DONE
WHILE SHOPPING. (ECONOMY OF TIME)
• 5ÀSEC IS THE ONLY PORTUGUESE COMPANY SHOWING CONCERNS ABOUT ITS
ENVIRONMENTAL IMPACT.
• THEY PROVIDE A DELIVERY SERVICE BUT ONLY FOR A SPECIFIC RANGE OF ITEMS LIKE
LARGE AND IN BIG QUANTITY BED SHEETS, CARPETS,…
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(MAJOR
COMPETITOR)

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