The document outlines the organizational structure and goals of a company that provides laundry services. It identifies the CEO, Andre Pereira, and heads of Marketing, Customer Quality Management, Finance, and Logistics. Each department has strategic and tactical goals. For example, the Marketing department aims to uncover customer needs and increase brand awareness through research and messaging. The Finance department targets 15% yearly profit growth and cost reductions. Process maps show the steps individuals and companies take to place orders and have laundry picked up and delivered.

1. Key Activities and
Structure

2. Organizational
Structure
What roles?

3. CEO
André Pereira
Marketing
Catarina Roleta
C&Q
Management
Ines Star
Finance
Eduardo Luizi
Logistics
Felix Wagner

4. Goals:
Bring the company's
vision to life
Develop an efficient
tech system to support
baseline activity
Strategic Tasks:
Strategic plan
Partnership relations
Tactical Tasks:
Closure of exclusivity
deals with laundries
To create an innovative
platform for baseline
activities
Goals:
Uncover the need
Brand awareness
Brand identity
Strategic Tasks:
BM activities
Brand’s message
Positioning
Tactical Tasks:
Marketing Research
Tendencies
TPC
Goals:
Optimizing
customers’
experience
Strategic Tasks:
Identifying
customer’s needs,
wishes and dreams
Follow up on issues
and suggestions
Tactical Tasks:
Quality Man.
Statistical Analysis
André Pereira Catarina Roleta Inês Sfar

5. Goals:
Yearly profit growth of
15%
Reduce costs in a
constant basis
Strategic Tasks:
New sources
Firm’s assets
Tactical Tasks:
Credit and Cash Man
Receipt of payments
and funds
Goals:
Dynamic logistics
systems
Constantly smooth
running business
Strategic Tasks:
Ensure smooth
operations
Reliable on-time
oper.
Tactical Tasks:
Logistics
Management,
Operations
Management
Eduardo Luizi Felix Wagner

6. Value Chain
Finance & Accounting
Customer Support
Long-Term Planning
Human Resources
Marketing&
Sales
IT
(AppMaint.)
Logistics
Partner
Dev.&Maint.
Support
Activities
Main
Activities

7. Process Map - Individuals
Log In App
Choose
Options
Choose
Pick-Up &
Delivery
Time
Pick-Up
Back
Delivery
Instant
automated
Payment
Order
Received
Calculate
Route
Pick-Up at
Customer
Delivery to
Laundry
Pick-Up at
Laundry
Customer Internal

8. Process Map -
Companies
Log In App Define Time Pick-Up Back Delivery
Monthly
Payment
Order
Received
Calculate
Route
Pick-Up at
Company
Delivery to
Laundry
Pick-Up at
Laundry
Company Internal