The traditional organizational structure of workers sat at desktops, connecting to a business application protected by a firewall is rapidly eroding. In a short period of time we have gone from a wired and bound world, to an unwired "internet in the pocket" world. Driven by the power of the cloud and the crowd, enterprise technology is experiencing innovation at an unparalleled pace with no sign of things slowing down. In this keynote session we will look at what this new digital infrastructure enables, both the positive opportunities for truly social business to emerge alongside the challenges and serious unresolved issues it also raises.

1. The
Fragmented
Enterprise:
ECM
in
the
era
of
Social
Business
Alan
Pelz-­‐Sharpe
–
Research
Director
Social
Business

2. § Founded
in
1999,
HQ
in
New
York
§ Owner
operated
§ 300+
staff
globally
§ 1500+
client
organizaLons
served
§ 16,000
end
users
touched
per
year
§ Syndicated
research,
professional
services,
advisory,
affiliaLon,
events
§ Users,
vendors,
financiers,
service
firms
§ Globally
available,
local
focus

3. § Began
career
in
Document
Management
in
1990
Former
Partner
at
Real
Story
Group,
VP
at
Ovum
&
ConsulBng
Director
at
Wipro.
Currently
Research
Director
for
Social
Business
at
the
451
Research.
Recent
451
Reports:
The
reposi2oning
of
enterprise
social
networks
Enterprise
challenge
of
secure
document
collabora2on
The
socializa2on
of
the
collabora2ve
enterprise.
The
Social
Enterprise:
Defining
the
Future
of
Collabora2ve
Business?

4. Agenda
• FragmentaLon
• Systems
of
Record
&
Engagement
• MechanisLc
versus
Organic
• The
Pace
of
Change
• aka
some
bar
&
pie
charts
• Winners
versus
Losers
• Key
Takeaway

5. The
Digital
Infrastructure

6. Social
Business
BYOD
Device
BYOA
ApplicaLon
BYOE
Employee
BYOP
Process
Changing
Dynamics

7. Compliant
Anyone
AnyLme
Anywhere
Anything
Challenges
of
Social
Business

8. www.aiim.org/infochaos
Do
YOU
understand
the
business
challenge
of
the
next
10
years?
This
ebook
from
AIIM
President
John
Mancini
explains.

9. Compliant
Anyone
AnyLme
Anywhere
Anything
• Data
• Documents
• ApplicaLons
• Tasks
• Processes
• CommunicaLons
Challenges
of
Social
Business

10. Compliant
Anyone
AnyLme
Anywhere
Anything
• Device
• Geo
LocaLon
• ApplicaLon/
Pla_orm
Challenges
of
Social
Business

11. Compliant
Anyone
AnyLme
Anywhere
Anything
• On
or
Offline
• Push
or
Pull
• Wired/
Wireless
Challenges
of
Social
Business

12. Compliant
Anyone
AnyLme
Anywhere
Anything
• Employees
• Customers
• Partners
• Teams
• Prospects
• Crowd
Challenges
of
Social
Business

13. Social
Business
Compliant
Anyone
AnyLme
Anywhere
Anything
• Privacy
• Regulatory
• Appropriate
• Auditable
• Legal
Challenges
of
Social
Business

14. Growing
challenges
&
Layers
13
• Many applications
• Some on premises –
some in the cloud
• Data & Unstructured
Content
• All stored in live
environment
• All in silos
• Majority of data ‘dark’
• Increasing volume of
‘zombie’ applications

15. ECM
how
we
do
business

16. Business
People
Process
Technology
Fundamentals
Modern
Business

17. Social
Business
Organic
Controlling
MechanisLc
Dynamics
of
Modern
Business

18. Today’s
tacLcal
market
drivers
-­‐
FSS
13%
4%
3%
65%
15%
Currently
Using
Plan
to
in
next
6
Months
Plan
to
More
than
6
months
No
plans
Don't
Know
©451 Research 2014

19. Today’s
tacLcal
market
drivers
-­‐
Cloud
38%
19%
26%
17%
External
Cloud
Only
On
Premise
Only
Hybrid
Don't
Know
©451 Research 2014

20. ECM
Buying
Trends

21. What
do
we
do
on
the
move?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Corporate
Mobile
ApplicaBons

23. Winners
versus
Losers
• Data
and
traffic
volumes
are
overwhelming
–
winners
only
manage
essenLals,
don’t
be
a
hoarder
–
Focus
on
IT
efficiency
• Algorithms
only
tell
us
so
much
–
winners
invest
in
smart
people
to
use,
interpret,
interact
with
and
and
ask
the
right
quesLons
• BYO
everything
will
be
a
reality
–
but
not
for
everything,
every
Lme
–
there
is
a
Lme
and
a
place…
• Don’t
chase
fashions
–
focus
on
your
customers
and
your
products/
services
–
more
people
and
less
technology
may
be
the
way
forward
• Do
watch
emerging
trends,
some
(not
many)
can
be
truly
disrupLve
• Manage
data
from
creaLon
to
destrucLon
–
always

24. Alan.Pelz-­‐Sharpe@451research.com
Twiper:
@socialbizalan