This document discusses how to survive and thrive in a rapidly changing world with disruptive technologies and new business models. It emphasizes the importance of becoming a disrupter rather than being disrupted by focusing on customer problems, adopting new technologies, and delivering excellent customer experiences. It also highlights how data, connectivity, sensors, and the Internet of Things are transforming industries and creating new opportunities for innovation.

1. HOW
TO
SURVIVE "
IN A FAST-CHANGING "
WORLD
WITH DISRUPTIVE TECHNOLOGIES, "
"
TRANSFORMATION AND NEW BUSINESS MODELS

2. A
GREAT
BUSINESS MODEL BEGINS WITH
THE QUESTION:
PROBLEM
WHAT
IS YOUR
?
CUSTOMER TRYING TO SOLVE
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3. NEW
TECHNOLOGY IS
MAKING US
(ANTI-)SOCIAL

4. BECOME THE
DISRUPTER INSTEAD OF
THE DISRUPTED!
YES!
BUT HOW?
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5. “Blockbuster made the mistake most companies
make in underestimating the disruptive threat of new
technologies and innovative business models until it
is too late.”
- Saul Kaplan
"

6. REMEMBER: BECOME THE DISRUPTER INSTEAD OF
THE DISRUPTED!

7. WAKE
UP!

IN AN ERA OF RAPID CHANGE
ADAPTNEW TECHNOLOGIES,
PARTNERSHIPS AND
BUSINESS MODELS "
AND
OR DIE "
WIN

8. HOW DO YOU KNOW WHEN YOUR
COMPANY OR INDUSTRY IS BEING DISRUPTED?"
"
YOUR
BRAND?!

9. YOUR CUSTOMERS ARE HAVING A GOOD TIME.
THERE’S BEEN A TON OF INNOVATION HAPPENING OVER THE LAST SERVERAL YEARS.
Source: MIT Education
SO, WHAT’S YOUR INNOVATION?

10. WORST CASE: DISRUPTED BY THE
’UNSEEN COMPETITION’ "
The barriers to entry your industry just vanished.
What is the heart of innovation in your company?, and how do you
spur new business opportunities?
How do you compete
and win in the new and customer-
centered economy? Excellent customer experience is a
fundamental driver for growth and business success.

11. 90% of brands say customer experience is a top
priority, but only 3% deliver excellent customer
experiences.
Digital customer experience is essential to survive
in the age of the customer.
Source: Forrester Research

12. BECOME CUSTOMER-OBSESSED AND
SURVIVE!
Source: Forrester Research

14. “You can never cross the ocean until you
have the courage to lose sight of the
shore.”
- Christopher Columbus

15. BUSINESS MODEL INNOVATION:
THE POWER TO "
TRANSFORM BUSINESSES AND "
ENTIRE
INDUSTRIES
"

16. WEARABLES WILL KNOW
WHAT
YOUR CUSTOMERS
WANT
"
BEFORE THEY WANT IT! "

19. Amazon is not alone in seeking better fulfillment strategies.
"While we don’t discuss competitors, I can share that using
technology to provide more fulfillment options is a key part of
Target’s multi-channel strategy,” Eddie Baeb, Target

20. CONNECTIVITY
RESHAPING THE WORLD

21. DATA
CRUCIAL FOR
COMPETITIVE ADVANTAGE
CRITICAL ENABLER OF
BIG DATA HAS BECOME A
BUSINESS TRANSFORMATION.
BIG DATA IS GETTING
BIGGER THAN IT USED TO BE.

22. BIGGER DATA
BIGGER OPPORTUNITIES
REPRESENT
There is a growing divide between businesses who use data
effectively and those who don’t.
Big data opens the door to a stronger business innovation
where we no longer try to be right based on research and
small studies, but rather become less wrong over time as
real world customer experiences and “problems” floods in.

24. TELL YOUR STORY
WITH DATA

25. THE CURRENCY OF
THE NEW ECONOMY IS
TRUST "

26. SENSORS ARE
ABOUT TO DISRUPT YOUR BUSINESS
“There will be more wireless sensors in our world – by far –
than there are smartphones, dumb phones, tablets, laptops
and PCs combined. Billions upon billions today – and
trillions tomorrow.
They will give us superhuman senses: to see “through”
walls, to “hear” sounds many miles away, to “know” things
we never could have known before.”
- Fastcompany

27. There is a growing

29. Innovation: It’s a Kids Game!
When was the last time you did something for the first time?
BUILDING THE FUTURE
THROUGH PLAY AND
TECHNOLOGY

30. THE INTERNET
OF THINGS!
”BY
2020
, MORE THAN
30 BILLION DEVICES WILL BE
WIRELESSLY CONNECTED TO PHYSICAL THINGS.”
- ABI RESEARCH

31. There is a growing

32. questions
One of the
asked to those 280 government IT executives in France,
Germany, Italy, Spain and the U.K. was:
“Can you please tell us in which areas you are
leveraging or planning to leverage M2M
communication or Internet of Things
applications?.”
 17% of respondents said they are not familiar with the concept

4% said they have already adopted an IoT solution

A mere 2% said they plan to adopt it in the next 24 months

A whopping 71% said they have not adopted it and have no plans for
the next 24 months

6% said they don't know
Source: The 2013 IDC European Industry Solutions and Insights survey.

33. DO YOU HAVE A
DISRUPTOR’S MINDSET
?
When was the last time you
turned something upside
?
down
Source:
@YvonneFosser

34. EXERCISE
3
DISRUPTIVE
QUESTIONS FOR BUSINESS INNOVATION
GROUP DISCUSSION [20 MINUTES]
1.
What is the next ‘customer problem’ in our industry?
2.
How can our services be turned into physical products? How can
our products be turned into services?
3.
If you were CEO for one day, which three things would you
change to enable innovation and growth?

35. There is a growing
Source: Forrester Research

36. LOOK AT THE CUSTOMER JOURNEY
FROM
AN
EMOTIONAL
PERSPECTIVE
CREATE MEMORABLE EXPERIENCES BY
FOCUSING ON
THE MOMENTS THAT MATTERS MOST
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37. There is a growing

39. IMAGINE
THE IMPOSSIBLE!

40. DID YOU SAY
”CALL THE WHOLE WORLD
FOR
FREE?!”

41. CHANGE
IS GOOD.
STANDING STILL IS KILLING YOUR BUSINESS. "
When was
the last time you
change your mind?

42. When we stop taking risks, we
stop developing business.

43. YOUR CUSTOMERS ARE HAVING A GOOD TIME.
THERE’S BEEN A TON OF INNOVATION HAPPENING OVER THE LAST SERVERAL YEARS.
Source: Paul4innovating.com

44. “It's not the strongest of the species that survive, nor the
most intelligent, but the ones most responsive to change.”
- Charles Darwin

45. FEARLESSLY
DRIVEN BY CURIOSITY
BE
ADVENTUROUS
THANK YOU
GO! EXPLORING!
SENTIO LAB
ANJA HOFFMANN
@AnjaHoffmann · ah@sentiolab.com