SlideShare a Scribd company logo
Every Business
A Software Business
allan kelly
@allankellynet
Hardware is a commodity
Software Skill
Skills to exploit software
technology
Source: Wired for Innovation,
Brynjolfsson & Saunders, 2010
Since 1990 there has been a dramatic
widening in … profits between the
leading and lagging firms in industries
that use technology. …
Non-IT-Intensive industries have not
seen a comparable widening in the
performance gap
Do you want a high-growth
business with big-profits?
Then
Couple yourself to Moore’s Law
Getting the most from IT requires
1. Move from analogue to digital processes
2. Open information access
3. Empower the employees
4. Use performance-based incentives
5. Invest in corporate culture
6. Recruit the right people
7. Invest in human capital
Source: Wired for Innovation,
Brynjolfsson & Saunders, 2010
If you don’t…
… your competitors will
V.
“Software Is Eating The World”
Marc Andreessen
Software Skill
Skills to create software
Software Skill
Skills to manage software
Software Skill
Skills to manage software
Skill to manage the creation of software
OR
Skill to manage the outsourcing of
software
OR
Skill to manage purchase of software
Proof?
Software is everywhere
Norwich
Scotland
Manchester
Bournemouth
Cambridge
Wales
Cornwall
Silicon Canal - Birmingham
Campus North - Newcastle
NISP Connect –
Northern Ireland
Sharp Project –
Manchester
Wired Sussex -
Living in a software World
Software makes the world go round
Software businesses are
everywhere
Every man a
rifleman
Every
company a
software
class MarketMessageCommand {
public:
virtual void Action(MarketContext&) = 0;
....
};
int main() {
LogManager* log(LogFactory());
CmdLineOptions options(argc, argv);
MarketDataStore marketData;
MarketContext context(log, options, &marketData);
MessageSource source;
while (true) {
auto_ptr<MarketMessageCommand> w(source.NextMessage());
w->Action(context);
}
return 0;
}
Software Skills
1. Skills to exploit software technology
2. Skills to manage software
– Manage software development, or
– Manage outsource relationship, or
– Manage purchasing technology
3. Skills to create software
Thank you
allan kelly
@allankellynet
allan@allankelly.net

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