Vortrag zum Thema “So gelingt Digitale Transformation – Kernaussagen einer Capgemini/MIT-Studie“ von DI Bernd Bugelnig anlässlich des Unic E-Business Breakfast am 24. Oktober 2013 in Wien.
GAMIFICATION reaches fast adoption
The RENTING ECONOMY– now an option even for apparel
The SHARING ECONOMY – UBERIFICATION of services
The SUBSCRIPTION ECONOMY – chipping away at brick-and-mortar stores
SOCIAL MEDIA becomes a source of consumer data
SMARTPHONES are becoming the hub for digital beauty
WEARABLE TECH is already here for early adopters
BEACONS and location-based marketing
NANOTECHNOLOGY
3D PRINTING
5 Reasons Why Manufacturers Need a PIM System Rahul Singh
As manufacturers look at countering these tumultuous times with digitalization—modern-day Product Information Management (PIM) can be their perfect companion. It helps them suit their needs of today and tomorrow by building resilience and boosting flexibility and adaptability. Here’s illustrating the “5 Ways PIM Can Counter Uncertainty for Manufacturers” in an Infographic.
Shopping2020 - Wearable Tech in Shopping TodayVictor Hoong
Shopping 2020 is a programme bringing together experts from industry to imagine what shopping will be like in 2020. This presentation was for Shopping 2020 and submits that wearable tech will be a feature of life and shopping in 2020.
Deloitte Digital NL - Voice of the customer (CB seminar)Victor Hoong
In early 2013, Deloitte and Bazaarvoice partnered to investigate what online consumer feedback reviews could reveal on the relationships between NPS, price, product assortment and customer service. In a short 5 week project 7.8 million customer reviews across 230 different businesses were interrogated. A selection of the key findings were included in this short presentation given at the Deloitte Consumer Business Predictions event @Rotterdam May 2013.
GAMIFICATION reaches fast adoption
The RENTING ECONOMY– now an option even for apparel
The SHARING ECONOMY – UBERIFICATION of services
The SUBSCRIPTION ECONOMY – chipping away at brick-and-mortar stores
SOCIAL MEDIA becomes a source of consumer data
SMARTPHONES are becoming the hub for digital beauty
WEARABLE TECH is already here for early adopters
BEACONS and location-based marketing
NANOTECHNOLOGY
3D PRINTING
5 Reasons Why Manufacturers Need a PIM System Rahul Singh
As manufacturers look at countering these tumultuous times with digitalization—modern-day Product Information Management (PIM) can be their perfect companion. It helps them suit their needs of today and tomorrow by building resilience and boosting flexibility and adaptability. Here’s illustrating the “5 Ways PIM Can Counter Uncertainty for Manufacturers” in an Infographic.
Shopping2020 - Wearable Tech in Shopping TodayVictor Hoong
Shopping 2020 is a programme bringing together experts from industry to imagine what shopping will be like in 2020. This presentation was for Shopping 2020 and submits that wearable tech will be a feature of life and shopping in 2020.
Deloitte Digital NL - Voice of the customer (CB seminar)Victor Hoong
In early 2013, Deloitte and Bazaarvoice partnered to investigate what online consumer feedback reviews could reveal on the relationships between NPS, price, product assortment and customer service. In a short 5 week project 7.8 million customer reviews across 230 different businesses were interrogated. A selection of the key findings were included in this short presentation given at the Deloitte Consumer Business Predictions event @Rotterdam May 2013.
The coronavirus (COVID-19) presents many challenges for private, mid-market & small businesses, across the globe Focus has had to immediately shift from activities around improvement and digitalization, to the urgent steps needed to ensure business continuity and resilience.
BIG Data & Hadoop Applications in E-CommerceSkillspeed
Explore the applications of BIG Data & Hadoop in eCommerce via Skillspeed.
BIG Data & Hadoop in eCommerce is a key differentiator, especially in terms of generating optimized customer & back-end experiences. They are used for tracking consumer behavior, optimizing logistics networks and forecasting demand - inventory cycles.
To get more details regarding BIG Data & Hadoop, please visit - www.SkillSpeed.com
As many different products and environments get smarter, there are inevitable implications on how consumers find out about, research or purchase products.
In this SlideShare presentation, we have highlighted some of the most interesting trends related to digital commerce.
The Evolution of B2B Commerce Powered by Engagement EcosystemsRosetta Marketing
In a joint presentation from Rosetta and National Instruments, explore real-life examples of how National Instruments (NI) is putting customers at the center of their digital transformation. Customers in all industries have high expectations from brands. To exceed the needs of their customers and internal sales force, National Instruments has made substantial investments in the digital platforms that enable them to deliver better experiences, such as seamless online ordering. In this presentation you will hear the steps NI is taking to enhance customer engagement and grow their business, such as using a data-driven approach to understand the customer journey, enhancing the path to purchase, content and design, and enabling great experiences through technological innovations.
Monetizing the Internet of Things: Creating a Connected Customer ExperienceZuora, Inc.
Customers today have new expectations. And never before has the customer experience been so critical than in the world IoT. Learn monetization strategies as well as the infrastructure require for delivering memorable customer experiences.
Here are slides to my lecture about ebusiness on my course Digital marketing.
If you want to hear what I've been talking about there go to Youtube https://youtu.be/_CA9KbHQYd0
Final Presentation submitted for submitted in partial fulfillment of the requirements for the course Information Technology in Business.
The document explores basic characteristics of digital goods and the difference between public and physical goods.
This Backbase webinar will demonstrate how banks can innovate and become digital-first by adopting a more startup-like approach, where failure isn’t frowned upon but embraced. This approach acts as a catalyst for banks, so that they can better meet future challenges and client demands.
Watch the full webinar here: https://www.youtube.com/watch?v=XlYy0cskPTU
Ladbrokes and Aditi - Digital Transformation Case study HARMAN Services
Your digital customer is evolving and digital engagement is evolving even faster! See how Aditi digitally transformed Labrokes' business to give them an edge over the competition.
What is the Marketing?
What is Digital transformation means?
What is Digital Transformation for Marketing?
Understanding Digital Transformation
What are the Benefits of Digital Transformation?
Why is transformation needed now?
The first step towards transformation
The 5-step approach to digital marketing transformation
The value of digital Transformation for Marketing
The exciting implications for marketing transformation in an ever-evolving digital world
How digital transformation can revolutionize marketing
The role of digital transformation in driving customer experience
5 Big Fundamentals of Digital Marketing Transformation
The digital marketing transformation challenge
7 Roadblocks to Digital Marketing Transformation
Your 2019 Digital Marketing Transformation Strategy
The coronavirus (COVID-19) presents many challenges for private, mid-market & small businesses, across the globe Focus has had to immediately shift from activities around improvement and digitalization, to the urgent steps needed to ensure business continuity and resilience.
BIG Data & Hadoop Applications in E-CommerceSkillspeed
Explore the applications of BIG Data & Hadoop in eCommerce via Skillspeed.
BIG Data & Hadoop in eCommerce is a key differentiator, especially in terms of generating optimized customer & back-end experiences. They are used for tracking consumer behavior, optimizing logistics networks and forecasting demand - inventory cycles.
To get more details regarding BIG Data & Hadoop, please visit - www.SkillSpeed.com
As many different products and environments get smarter, there are inevitable implications on how consumers find out about, research or purchase products.
In this SlideShare presentation, we have highlighted some of the most interesting trends related to digital commerce.
The Evolution of B2B Commerce Powered by Engagement EcosystemsRosetta Marketing
In a joint presentation from Rosetta and National Instruments, explore real-life examples of how National Instruments (NI) is putting customers at the center of their digital transformation. Customers in all industries have high expectations from brands. To exceed the needs of their customers and internal sales force, National Instruments has made substantial investments in the digital platforms that enable them to deliver better experiences, such as seamless online ordering. In this presentation you will hear the steps NI is taking to enhance customer engagement and grow their business, such as using a data-driven approach to understand the customer journey, enhancing the path to purchase, content and design, and enabling great experiences through technological innovations.
Monetizing the Internet of Things: Creating a Connected Customer ExperienceZuora, Inc.
Customers today have new expectations. And never before has the customer experience been so critical than in the world IoT. Learn monetization strategies as well as the infrastructure require for delivering memorable customer experiences.
Here are slides to my lecture about ebusiness on my course Digital marketing.
If you want to hear what I've been talking about there go to Youtube https://youtu.be/_CA9KbHQYd0
Final Presentation submitted for submitted in partial fulfillment of the requirements for the course Information Technology in Business.
The document explores basic characteristics of digital goods and the difference between public and physical goods.
This Backbase webinar will demonstrate how banks can innovate and become digital-first by adopting a more startup-like approach, where failure isn’t frowned upon but embraced. This approach acts as a catalyst for banks, so that they can better meet future challenges and client demands.
Watch the full webinar here: https://www.youtube.com/watch?v=XlYy0cskPTU
Ladbrokes and Aditi - Digital Transformation Case study HARMAN Services
Your digital customer is evolving and digital engagement is evolving even faster! See how Aditi digitally transformed Labrokes' business to give them an edge over the competition.
What is the Marketing?
What is Digital transformation means?
What is Digital Transformation for Marketing?
Understanding Digital Transformation
What are the Benefits of Digital Transformation?
Why is transformation needed now?
The first step towards transformation
The 5-step approach to digital marketing transformation
The value of digital Transformation for Marketing
The exciting implications for marketing transformation in an ever-evolving digital world
How digital transformation can revolutionize marketing
The role of digital transformation in driving customer experience
5 Big Fundamentals of Digital Marketing Transformation
The digital marketing transformation challenge
7 Roadblocks to Digital Marketing Transformation
Your 2019 Digital Marketing Transformation Strategy
Beyond B2B Consumerization: How Instant Commerce™ in B2B Changes the Future o...SAP Ariba
So what’s the next big thing in B2B e-commerce? Participate in this session to learn how B2B e-commerce is going beyond consumerization to instant commerce. We will examine: what factors will lead to B2B sector consolidation; who benefits when demand chains meet supply chains; what is driving the new Era of Instant Commerce™; and which new business models will profit from this new era.
Marketer accepts a 2% conversion rate as ‘good’, ignoring the effect on the 98% who do not convert. The customer is one of hundreds of thousands of targets, and is bombarded with irrelevant marketing. The Hybris Marketing suite enables real-time contextual marketing. Engage customers, delight them, and cultivate brand relationships by marketing to an audience of one.
Osudio & CONTENTSERV Partner Webinar | Software die verbindet - die SAP Hybri...Tabitha Tshitungu
Martin Roxlau von Osudio und Marc Kulow, Leiter Consulting, CONTENTSERV GmbH zeigten Schritt für Schritt, wie man Produktdaten aus dem CONTENTSERV PIM voll automatisiert und via Workflows in SAP Hybris übertragen kann, um von dort in einen oder mehrere Shops auszuleiten.
Curated an great dialogue with the AITP San Diego organization in May 2015 on the importance of DevOps to all organizations taking the Digital Enterprise journey.
Advancing Global Competitiveness Through Digital Transformation and Big Data ...Exist
Exist presents the value of digital transformation and digital technologies such as Big Data to accelerating global competitiveness in its talk entitled, “Advancing Global Competitiveness Through Digital Transformation and Big Data” during the Philippine ITO/BPO Trade and Investment Seminar and Networking in Tokyo, Japan.
Didier Bonnet: Oracle Open World Presentation on #LeadingDigitalCapgemini
Didier Bonnet, Capgemini Consulting’s global head of digital transformation and coauthor (with MIT’s George Westerman and Andrew McAfee) of the upcoming book Leading Digital, delivered his keynote presentation at Oracle Open World on 30th September in San Francisco. In his keynote session "Leading Digital Transformation Now—No Matter What Business You’re In", Bonnet highlights how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Bonnet also highlights the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation.
Digitally mature companies outperform their peers by 26% in terms of profitability, driving utilities to adopt transformative programs such as digital utility transformation (DUT).
This presentation dives into one key aspect of DUT that is changing our industry: utility analytics—business intelligence, data organization, and analytics platforms supporting data-driven enterprises. Keeping the architecture consistent across the enterprise with fragmented budgets and diverse business requirements is difficult.
The presentation explores the experiences of a client as it established consensus on budgets, architectures, and technologies.
Originally presented at Oracle OpenWorld 2014 by David DuCharme, Capgemini's NA Utilities Leader, Victor Jimenez, Capgemini Utilities Executive, and Michael Glass, Director, Demand Side Systems, Pacific Gas & Electric Company.
http://www.capgemini.com/oracle
THE DIGITAL ADVANTAGE: HOW DIGITAL LEADERS OUTPERFORM THEIR PEERS IN EVERY INDUSTRY
By Didier Bonnet, Managing Director and Global Practice Leader, Capgemini Consulting
Global Retail Insights Predictions For 2009lesliehand
IDC Global Retail Insights Predictions 2009 - Jan 5, 2009 -
This was a complimentary one hour web conference reviewing the Top 10 Predictions for 2009 in the retail industry. The web conference discussed the most dynamic issues and trends such as industry drivers, challenges, recommendations and anticipated outcomes. Predictions web conferences arm companies with insight into what to expect for the coming years, so you can be better prepared to capitalize on opportunities and grow your business. This was the presentation where the term omni-channel was introduced to the industry.
Using digital to transform service delivery. Digital transformation conferenc...CharityComms
Erin Hedger, digital manager, Depression Alliance
Alison McCormack, founder, We Are MC2
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Digital Transformation in Manufacturing - A Whitepaper by RapidValue SolutionsRapidValue
This whitepaper aims to answer some of the common questions around digital transformation specifically for the business leaders in the manufacturing industry. Because of the role that technology plays today in a organization's ability to evolve, business leaders must lead their organizations through this era of digital transformation.
Building a Digital Organization
Digitalization Trends & Opportunities
The Digital Electric Company of the Future
Questions
•
What kinds of cities do we want to live in tomorrow?
•
What if assumptions behind the projections about urbanization are wrong, and the current trend of urbanization is reversed by 2030 or 2050?
•
What if the global south achieved the same level of prosperity, wealth, and standard of living as the global north?
|
Realising Digital’s Full Potential in the Value ChainCognizant
When we spoke with executives across Europe who lead digitising efforts, they described a diverse range of deployments, but digital can, and must, deliver far more than it has so far. In this ebook, we explore how businesses can explore digital's full potential across their value chain.
"The New IBM" story around Cloud, Analytics, Mobile, Social and Security with all the hottest partnerships, acquisitions and investment areas like Watson and Bluemix
What does it mean for enterprises to go 'Digital'? How does it affect their business growth? These are 4 of many main reasons for why should enterprises of all sizes should become digital to accomodate market changes faster.
Digital Transformation - Beyond the Hype #DF13Capgemini
While there is increased recognition of digital’s role, the challenge remains for many to translate it into business value through innovation and competitive advantage. They are caught struggling for pace, and risk falling into the chasm between initiation and termination of transformation initiatives. Didier Bonnet's shares Capgemini Consulting's insight at Dreamforce '13 into the results of the landmark study with MIT on transformation trends, along with insight from an expert customer panel that will share experiences on how they address these challenges. This is the slide deck accompanying the session in San Francisco.
The Four Essential Pillars of Digital TransformationIan Thomas
Based on years of practical experience this whitepaper distils four key pillars we have observed time and again in successful digital initiatives, providing a structured foundation for an orderly, end-to-end digital transformation of the enterprise.
Similar to So gelingt Digitale Transformation – Kernaussagen einer Capgemini/MIT-Studie (20)
Digital Nudge Day 2018: Ralf Wölfle: E-Commerce Report 2018: Wandel und Trend...Unic
Prof. Ralf Wölfle präsentierte exklusiv und erstmalig die Ergebnisse des aktuellen E-Commerce Reports 2018. Die Studie zeigt Herausforderungen und Trends im digitalen Handel in der Schweiz und illustriert, dass sich die Neuerfindung des Handels nicht auf das Internet beschränkt, sondern Grenzen von Kanälen sprengt.
Auftraggeberin der Studienreihe ist die Datatrans AG in Zürich. Datatrans, der führende Schweizer Spezialist für Internetzahlungen (Payment Service Provider, PSP), möchte mit der Studie mehr öffentliche Aufmerksamkeit für B2C-E-Commerce erreichen und aktuelle Entwicklungen ins Bewusstsein und in die Diskussion bringen.
Digital Nudge Day 2018: Christine Reichardt - Smarte Selfservices im Kreditbu...Unic
Spannungsfelder zwischen Mehrwert für den Kunden, regulatorischen Rahmenbedingungen und organisatorischen Strukturen. Christine Reichardt, Head Sales Digital Channels Aduno Gruppe / cashgate, zeigt, wie cashgate die richtige Balance zwischen diesen Themen findet.
Digital Nudge Day 2018: Marta Kwiatkowski Schenk - Simplexity: Die Sehnsucht ...Unic
In der zunehmend komplexen Welt steigt der Wunsch der Menschen nach radikaler Einfachheit, Überschaubarkeit und Verständlichkeit. Die Einstellung, die in die Zukunft weist, lautet daher: «Weniger ist mehr» oder «Mehr ist anders».
Digital Nudge Day 2018: Christof Zogg - Self-servicing im öffentlichen VerkehrUnic
Selfservice ist kein neues Thema bei der SBB. Die Billetautomaten haben sich zu Multitalenten entwickelt und auch in der digitalen Welt bündelt die SBB ihre Services zu einem persönlichen Reisebegleiter. Und die digitale Reise der SBB geht weiter: Spracherkennung, Location-Based Services und viele weitere Innovationen stehen an.
Präsentation des E-Commerce Report 2016 - Prof. Ralf Wölfle, FHNWUnic
Der E-Commerce Report ist eine empirische, primär qualitative, branchenübergreifende Studie zur Entwicklung des Schweizer B2C-E-Commerce. Er ist die einzige Schweizer Studie aus Anbietersicht und untersucht seit 2009 jährlich Stellenwert, Wandel und Trends des Schweizer E-Commerce. Die wesentlichen Resultate der aktuellen Studie 2016 wurden brandaktuell und exklusiv am ECS vom Studienverfasser persönlich präsentiert.
Digitale Transformation in der Medikation - Walter Oberhänsli, Zur Rose GroupUnic
Die konsequente Digitalisierung der Prozesse im Gesundheitswesen erhöht die Transparenz und die Sicherheit des Patienten. Überdies bringt sie erhebliche Convenience-Vorteile und trägt dazu bei, die Gesundheitskosten zu senken.
Blick ins Hirn: Was das E-Commerce von der modernen Hirnforschung lernen kann...Unic
In seinem Vortrag stellt Dr. Häusel die neuesten Erkenntnisse der Hirnforschung für das digitale Marketing vor. Dabei erläutert er die Vormacht des Unbewussten sowie die Macht des limbischen Systems und der Emotionen. Wie entstehen Kunden-Begeisterung und – Engagement im Gehirn und was sind „brain brands“, faszinierende Marken aus Sicht des Gehirns? Digital Touchpoints: Was will das Kundengehirn wirklich? Und was unterscheidet Kunden voneinander?
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The Parable of the Pipeline a book every new businessman or business student ...
So gelingt Digitale Transformation – Kernaussagen einer Capgemini/MIT-Studie
1. So gelingt die Digitale Transformation –
Kernaussagen einer Capgemini/MIT-Studie
Business Breakfast 24.10.2013
DI Bernd Bugelnig
Transform to the power of digital