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40 Killer Content
Marketing & Blogging
Tools That You’ll Fall in
Love With
by Zach Eberhart, Zemanta
THIS PRESENTATION COVERS
•	RSS Readers
•	Content Ideas
•	Organization/productivity
•	Writing
•	Images
•	SEO
•	Marketing
•	Extra tools
RSS READERS
•	Google Reader
•	Feedly
Google Reader
Google is killing this product on 1 July 2013.
Feedly
•• It is a popular alternative to Google Reader
•• It is very similar to Google Reader.
•• It has a cleaner interface and more options than 	
	 Google Reader.
•• Moving from Google Reader is a painless 					
process, offering a synchronization option.
CONTENT IDEAS
•	Trapit
•	Pulse
•	Google Trends
•	Google Alerts
•	Talkwalker Alerts
•	Quora
•	Inbound.org
•	Reddit
Trapit
•• You can “trap” various topics.
•• It aggregates articles from around the web on
these trapped topics.
•• You can discover new blogs and trends within a
niche.
•• You can trap very specific topics.
Pulse
•• It is very similar to Trapit only without the 				
	 opportunity for specific subjects.
•• It seems to get the majority of its content from 	
	 more of the major blogs/publishers, so you 			
	 won’t have to sort through some of the lower 		
	 quality blogs like you do in Trapit.
•• It is a great source of trends within your industry	
	 or niche.
Google Trends
•• You can enter a phrase and Google will show 		
	 you how it is trending on their search engine 			
	 and other related keywords that are “rising”.
•• Use this in combination with previously 						
	 mentioned tools (discover trends, then use this 	
	 tool to see more opportunities) to stay on the 		
	 pulse within your niche.
Google Alerts
•• It will help you discover some of the trends 			
	 within your niche.
•• Start using it right now.
•• Use this tool to get constant alerts on terms 			
	 and sites of your choosing to see what other 			
	 bloggers are writing about.
Talkwalker Alerts
•• It is another perfectly good replacement for 			
	 Google Alerts.
•• It is so similar to Alerts, if you visit their website 		
	 (save for the minor design differences) you 				
	 would think you were setting up an alert using 		
	Google.
Quora
•• 4 Big Reasons Why You Should Use Quora
Inbound.org
•• This is a website/tool that unfortunately is 				
	 exclusive to issues of SEO, digital marketing, 			
	 content marketing, etc.
•• Try to find a similar website in your niche that 		
	 you can get inspiration for content from.
•• This is useful because if you visit it enough, you 	
	 may start to notice which topics your niche 			
	 finds most valuable.
Reddit
•• There is a subreddit (or topic/subject/niche) for 	
	 everything you could possibly think of – and 			
	 then some.
•• Find a relevant subreddit, see what people are 		
	 talking about/upvoting, and get inspired.
ORGANIZATION/PRODUCTIVITY
•	Evernote
•	Wunderlist
•	Google Calendar
•	SelfControl
•	Focus Booster
Evernote
•• You can keep track of just about any thought, 		
	 link, or image that you want into an organized 		
	 system of notes.
•• Use it to keep track of content ideas that you 		
	 come up with, articles that you come across 			
that you love, and just about any other thing that	
	 you need to remember.
Wunderlist
•• It helps you create lists.
•• Its delightfully minimalistic approach makes 			
	 creating and organizing lists a breeze.
•• It helps to increase your productivity.
Google Calendar
Use it to create editorial calendars (especially
useful for the blogs with multiple authors), keep
your future blog posts organized, and keep you
on track for publishing.
SelfControl
•• Use it when you really need to get something 		
	 done and cannot risk the temptations of your 		
	 favorite distractors.
•• You can blacklist any website you want for a set 	
	 period of time (for up to one day).
•• Make sure you really want to blacklist it, 					
	 because once you hit the start button you will 		
	 not be able to reach that website in any way on 	
	 any browser until that timer runs out.
Focus Booster
Use it to effectively utilize the Pomodoro
Technique to maintain productivity throughout
the day.
WRITING
•	Google Docs
•	After the Deadline
•	Plagium
•	Source Bottle
Google Docs
•• If your blog or website has multiple authors or
editors, it is an excellent tool for collaboration.
•• You can use it to begin writing a post and have
any other person that the document is “shared”
with to contribute on it in real-time.
•• It is especially useful for real-time collaboration
with remote employees.
After the Deadline
•• Install the browser extension and activate it 		 	
	 whenever you want instant contextual spell 	
	 checking, advanced style checking, and 				
intelligent grammar checking on the blog post	
	 you are writing.
•• It acts as an additional defense against 				 	
	 grammar and spelling mistakes.
Plagium
•	 If you manage content for a site, this is a 		 	 	 	
	 great (and free!) tool that allows you to quickly 		
	 check if a block of text was already published 	
	 elsewhere on the web.
•	 With a recent spike in guest blogging, it is highly 	
recommended to use this if your blog frequently	
	 accepts guest blog posts in order to avoid 				
	 accepting plagiarized blog posts.
SourceBottle
It provides journalists and publishers with sources
for content that they are writing and experts on
a topic an opportunity to be a source, which is
great if you want to build authority within your
niche.
IMAGES
•	Gimp
•	pixlr
•	Thinglink
•	Aspect Ratio Calculator
•	Page Ruler
•	Color Picker
GIMP
•• It is the best open source image editor available.
•• It is easy to use open source.
•• It offers a considerable amount of support and 		
	 documentation for a free product.
pixlr
•• It is a free image editing solution.
•• It offers three different solutions: Pixlr-o-matic, 		
	 Pixlr Express, and Pixlr Editor.
•• It is a great solution for bloggers who want 				
	 to quickly edit images without starting up RAM 		
	 heavy image editors.
thinglink
•• You can “create rich images with music, video,
sound, text and more.”
•• You can tag images with touch points that give
more life and context to the image.
•• It is a great, fun and unique way to further
engage your readers.
Aspect Ratio Calculator
•• It is a very simple tool that is dedicated to only
one thing.
•• You can use it to quickly find correct
dimensions of an image that you want to scale
using HTML markup.
Page Ruler
•• It is a simple tool.
•• It is available only to those with Chrome.
•• You can quickly get the width or height in pixels
of whatever is on screen.
•• It is a good way to see what dimensions would
look best when you are previewing your blog
post which can save some time by not having to
guess and test.
Color Picker
•• It is a Chrome extension.
•• You can quickly see the hex code for any color 	
	 that is on screen.
•• It allows for quick CSS markup or it can save 			
	 you the time of taking a screenshot, opening 			
	 that in an image editor and then discovering the 	
	 color from there.
SEO
•	Google Keyword Tool
•	Übersuggest
•	soovle
•	Yoast
•	Majestic SEO
•	Open Site Explorer
Google Keyword Tool
•• It is a must-have tool for any blogger.
•• You can enter search phrases (or parts of a 				
	 potential blog post title) and see how much 			
	 search traffic it gets during a month.
•• It offers other keyword suggestions.
•• It is very useful to see what terms are worth 			
	 optimizing on your site and the competitiveness 	
	 for each one.
Übersuggest
•• Are you having trouble thinking of a blog post
title even after using Google’s Keyword Tool?
•• Do you have a good title but it isn’t as relevant
as you would like it to be?
•• Enter key search phrases or any other ideas that
you may have using this tool and get hundreds
of similar search phrases.
soovle
•• It is similar to Übersuggest.
•• It returns you the most popular search terms 			
	 that are most closely related to whatever you 		
	 enter. It is not exclusive to Google. It also 					
	 provides results from Amazon, Yahoo, Bing, 			
	 YouTube, Answers.com, and Wikipedia.
Yoast
•• It is easily one of the best SEO plugins for 				
	 WordPress users.
•• It makes it easy for a typical blogger to optimize 	
	 their post for SEO and see how their blog post 		
	 will appear on the search engine results page.
•• After you choose a focus keyword, it shows you	
	 where it may be useful to include that phrase 		
	 (mostly in the meta data) and reminds you of 			
	 basic SEO best practices.
Majestic SEO
•• Use it to see how many backlinks your posts
are getting, where they are coming from, and
a plethora of other information that is useful to
anyone engaged in search engine optimization.
•• It is free with registration for the basic features
but requires a membership for anyone who
wants more information.
Open Site Explorer
•• It is similar to Majestic SEO, but offers fewer
features to the blogger on a budget.
•• It offers the site’s domain authority and the
page’s page authority – something that Majestic
SEO does not do.
MARKETING
•	sproutsocial
•	Mailchimp
•	Lucky Orange
•	Wibiya
sproutsocial
It is a social media monitoring tool:
•• get a quick overview of all of your accounts on 	
	 the dashboard
•• check out your smart inbox
•• see how your tweets or updates to your 					
	 timeline are doing
•• schedule your messages
•• get full reports
MailChimp
•• If you are considering email marketing, look no 	
	further.
•• It is one of the best and most frequently used 		
	 by amateur bloggers and SMBs alike.
•• It offers you e-newsletter templates to choose 		
	 from. You can customize every little thing and 		
	 make it exactly how you please.
•• The reporting features that are offered are very 		
thorough and they make A/B testing your emails	
easy and fun.
Lucky Orange
•	 It provides unique analytics about your site that 	
	 you may not see in Google Analytics – all at a 		
	 fairly reasonable price.
•	 Two of the most notable features are the mouse         
heat maps and the visitor recordings.
Wibiya
•• It places a bar at the bottom of the browser 			
	 window encouraging visitors to make a certain 		
	action.
•• There are several options available as of now, 		
	 including social buttons, discount offers, and 			
	 recommended readings.
•• This would be a great way to increase site 				
	 engagement and place your social buttons in an 	
	 easy to find location.
OTHER
•	Zemanta
•	Disqus
•	Polldaddy
•	Odosketch
•	Quickmeme
Zemanta
•• Related Posts
•• Editorial Assistant
It helps you increase user engagement, increase
traffic from other related sites, keep track of all
this using our real-time analytics, and optimize for
mobile.
Disqus
It provides a wonderful commenting system at
the end of your blog posts.
Polldaddy
•• It provides surveys to get customer and reader 		
	feedback.
•• You can create unique surveys which you can 		
	 then turn into blog posts that your audience will 	
	 be interested in.
Odosketch
•• It provides a canvas and a set of cool brushes 			
	 and lets you go to town.
•• You can share these sketches and see the 					
	 process that the artist went through in creating it.
Quickmeme
•• Using memes in your blog posts can be a great 	
	 way to show that you are in tune with popular 		
	 internet culture.
•• You have to know how each meme is used, and	
	 you have to have some good copy in mind.
Brought to you by
Tin Dizdarevic, Publisher Development Director, Zemanta
E: tin@zemanta.com, T: 646.207.4636
Let us know how we can help you

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40 killer content marketing and blogging tools

  • 1. 40 Killer Content Marketing & Blogging Tools That You’ll Fall in Love With by Zach Eberhart, Zemanta
  • 2. THIS PRESENTATION COVERS • RSS Readers • Content Ideas • Organization/productivity • Writing • Images • SEO • Marketing • Extra tools
  • 4. Google Reader Google is killing this product on 1 July 2013.
  • 5. Feedly •• It is a popular alternative to Google Reader •• It is very similar to Google Reader. •• It has a cleaner interface and more options than Google Reader. •• Moving from Google Reader is a painless process, offering a synchronization option.
  • 6. CONTENT IDEAS • Trapit • Pulse • Google Trends • Google Alerts • Talkwalker Alerts • Quora • Inbound.org • Reddit
  • 7. Trapit •• You can “trap” various topics. •• It aggregates articles from around the web on these trapped topics. •• You can discover new blogs and trends within a niche. •• You can trap very specific topics.
  • 8. Pulse •• It is very similar to Trapit only without the opportunity for specific subjects. •• It seems to get the majority of its content from more of the major blogs/publishers, so you won’t have to sort through some of the lower quality blogs like you do in Trapit. •• It is a great source of trends within your industry or niche.
  • 9. Google Trends •• You can enter a phrase and Google will show you how it is trending on their search engine and other related keywords that are “rising”. •• Use this in combination with previously mentioned tools (discover trends, then use this tool to see more opportunities) to stay on the pulse within your niche.
  • 10. Google Alerts •• It will help you discover some of the trends within your niche. •• Start using it right now. •• Use this tool to get constant alerts on terms and sites of your choosing to see what other bloggers are writing about.
  • 11. Talkwalker Alerts •• It is another perfectly good replacement for Google Alerts. •• It is so similar to Alerts, if you visit their website (save for the minor design differences) you would think you were setting up an alert using Google.
  • 12. Quora •• 4 Big Reasons Why You Should Use Quora
  • 13. Inbound.org •• This is a website/tool that unfortunately is exclusive to issues of SEO, digital marketing, content marketing, etc. •• Try to find a similar website in your niche that you can get inspiration for content from. •• This is useful because if you visit it enough, you may start to notice which topics your niche finds most valuable.
  • 14. Reddit •• There is a subreddit (or topic/subject/niche) for everything you could possibly think of – and then some. •• Find a relevant subreddit, see what people are talking about/upvoting, and get inspired.
  • 16. Evernote •• You can keep track of just about any thought, link, or image that you want into an organized system of notes. •• Use it to keep track of content ideas that you come up with, articles that you come across that you love, and just about any other thing that you need to remember.
  • 17. Wunderlist •• It helps you create lists. •• Its delightfully minimalistic approach makes creating and organizing lists a breeze. •• It helps to increase your productivity.
  • 18. Google Calendar Use it to create editorial calendars (especially useful for the blogs with multiple authors), keep your future blog posts organized, and keep you on track for publishing.
  • 19. SelfControl •• Use it when you really need to get something done and cannot risk the temptations of your favorite distractors. •• You can blacklist any website you want for a set period of time (for up to one day). •• Make sure you really want to blacklist it, because once you hit the start button you will not be able to reach that website in any way on any browser until that timer runs out.
  • 20. Focus Booster Use it to effectively utilize the Pomodoro Technique to maintain productivity throughout the day.
  • 21. WRITING • Google Docs • After the Deadline • Plagium • Source Bottle
  • 22. Google Docs •• If your blog or website has multiple authors or editors, it is an excellent tool for collaboration. •• You can use it to begin writing a post and have any other person that the document is “shared” with to contribute on it in real-time. •• It is especially useful for real-time collaboration with remote employees.
  • 23. After the Deadline •• Install the browser extension and activate it whenever you want instant contextual spell checking, advanced style checking, and intelligent grammar checking on the blog post you are writing. •• It acts as an additional defense against grammar and spelling mistakes.
  • 24. Plagium • If you manage content for a site, this is a great (and free!) tool that allows you to quickly check if a block of text was already published elsewhere on the web. • With a recent spike in guest blogging, it is highly recommended to use this if your blog frequently accepts guest blog posts in order to avoid accepting plagiarized blog posts.
  • 25. SourceBottle It provides journalists and publishers with sources for content that they are writing and experts on a topic an opportunity to be a source, which is great if you want to build authority within your niche.
  • 27. GIMP •• It is the best open source image editor available. •• It is easy to use open source. •• It offers a considerable amount of support and documentation for a free product.
  • 28. pixlr •• It is a free image editing solution. •• It offers three different solutions: Pixlr-o-matic, Pixlr Express, and Pixlr Editor. •• It is a great solution for bloggers who want to quickly edit images without starting up RAM heavy image editors.
  • 29. thinglink •• You can “create rich images with music, video, sound, text and more.” •• You can tag images with touch points that give more life and context to the image. •• It is a great, fun and unique way to further engage your readers.
  • 30. Aspect Ratio Calculator •• It is a very simple tool that is dedicated to only one thing. •• You can use it to quickly find correct dimensions of an image that you want to scale using HTML markup.
  • 31. Page Ruler •• It is a simple tool. •• It is available only to those with Chrome. •• You can quickly get the width or height in pixels of whatever is on screen. •• It is a good way to see what dimensions would look best when you are previewing your blog post which can save some time by not having to guess and test.
  • 32. Color Picker •• It is a Chrome extension. •• You can quickly see the hex code for any color that is on screen. •• It allows for quick CSS markup or it can save you the time of taking a screenshot, opening that in an image editor and then discovering the color from there.
  • 34. Google Keyword Tool •• It is a must-have tool for any blogger. •• You can enter search phrases (or parts of a potential blog post title) and see how much search traffic it gets during a month. •• It offers other keyword suggestions. •• It is very useful to see what terms are worth optimizing on your site and the competitiveness for each one.
  • 35. Übersuggest •• Are you having trouble thinking of a blog post title even after using Google’s Keyword Tool? •• Do you have a good title but it isn’t as relevant as you would like it to be? •• Enter key search phrases or any other ideas that you may have using this tool and get hundreds of similar search phrases.
  • 36. soovle •• It is similar to Übersuggest. •• It returns you the most popular search terms that are most closely related to whatever you enter. It is not exclusive to Google. It also provides results from Amazon, Yahoo, Bing, YouTube, Answers.com, and Wikipedia.
  • 37. Yoast •• It is easily one of the best SEO plugins for WordPress users. •• It makes it easy for a typical blogger to optimize their post for SEO and see how their blog post will appear on the search engine results page. •• After you choose a focus keyword, it shows you where it may be useful to include that phrase (mostly in the meta data) and reminds you of basic SEO best practices.
  • 38. Majestic SEO •• Use it to see how many backlinks your posts are getting, where they are coming from, and a plethora of other information that is useful to anyone engaged in search engine optimization. •• It is free with registration for the basic features but requires a membership for anyone who wants more information.
  • 39. Open Site Explorer •• It is similar to Majestic SEO, but offers fewer features to the blogger on a budget. •• It offers the site’s domain authority and the page’s page authority – something that Majestic SEO does not do.
  • 41. sproutsocial It is a social media monitoring tool: •• get a quick overview of all of your accounts on the dashboard •• check out your smart inbox •• see how your tweets or updates to your timeline are doing •• schedule your messages •• get full reports
  • 42. MailChimp •• If you are considering email marketing, look no further. •• It is one of the best and most frequently used by amateur bloggers and SMBs alike. •• It offers you e-newsletter templates to choose from. You can customize every little thing and make it exactly how you please. •• The reporting features that are offered are very thorough and they make A/B testing your emails easy and fun.
  • 43. Lucky Orange • It provides unique analytics about your site that you may not see in Google Analytics – all at a fairly reasonable price. • Two of the most notable features are the mouse heat maps and the visitor recordings.
  • 44. Wibiya •• It places a bar at the bottom of the browser window encouraging visitors to make a certain action. •• There are several options available as of now, including social buttons, discount offers, and recommended readings. •• This would be a great way to increase site engagement and place your social buttons in an easy to find location.
  • 46. Zemanta •• Related Posts •• Editorial Assistant It helps you increase user engagement, increase traffic from other related sites, keep track of all this using our real-time analytics, and optimize for mobile.
  • 47. Disqus It provides a wonderful commenting system at the end of your blog posts.
  • 48. Polldaddy •• It provides surveys to get customer and reader feedback. •• You can create unique surveys which you can then turn into blog posts that your audience will be interested in.
  • 49. Odosketch •• It provides a canvas and a set of cool brushes and lets you go to town. •• You can share these sketches and see the process that the artist went through in creating it.
  • 50. Quickmeme •• Using memes in your blog posts can be a great way to show that you are in tune with popular internet culture. •• You have to know how each meme is used, and you have to have some good copy in mind.
  • 51. Brought to you by Tin Dizdarevic, Publisher Development Director, Zemanta E: tin@zemanta.com, T: 646.207.4636 Let us know how we can help you