If you haven't begun putting an emphasis on mobile, you will definitely consider it after reading these 25 content marketing facts.

1. 25
Content Marketing
Facts That Will Make
You Seriously Consider
Mobile
by Zach Eberhart, Zemanta

2. In most areas around the world, mobile is ubiquitous.
Its adoption and use as the first screen is happening at a
faster rate every day. That is why you, marketers, bloggers,
and publishers, must make sure that you are not only
adding emphasis on mobile, but making it one of your
primary focuses.
Check out the following 25 mobile & content marketing
facts that will, hopefully, convince you that you need to
begin placing a strong emphasis on mobile.

3. FACT #1
(Source: Brightcove)
Within 4 years, more
consumers will access internet
content via mobile devices
than PCs.

4. FACT #2
People spend more time on
mobile apps (94 minutes/day)
than desktop and mobile web.
(72 minutes/day)
(Source: Brightcove)

5. FACT #3
43% of B2C marketers use
mobile content as a content
marketing tactic.
(Source: CMI)

6. FACT #4
42% of B2C marketers use
mobile apps as a content
marketing tactic.
(Source: CMI)

7. FACT #5
33% of B2B marketers use
mobile content as a content
marketing tactic.
(Source: CMI)

8. FACT #6
26% of B2B marketers use
mobile apps as a content
marketing tactic.
(Source: CMI)

9. FACT #7
From 2011 to 2012, the use
of mobile as a tactic by B2B
marketers has increased from
15% to 33%.
(Source: CMI)

10. FACT #8
30% of marketing managers
think that branded mobile
apps is the most important
channel for engaging
consumers.
(Source: The CMA)

11. FACT #9
There are 5x as many cell
phones in the world as there
are PCs.
(Source: Impiger Mobile)

12. FACT #10
82% of US adults own a cell
phone.
(Source: Pew Internet)

13. FACT #11
49% of the mobile subscribers
in the US own a smartphone.
(Source: MobiThinking)

14. FACT #12
25% of Americans ONLY use
mobile devices to access the
internet.
(Source: GoMo News)

15. FACT #13
73% of smartphone users said
they used mobile web to shop
rather than an app.
(Source: Yahoo)

16. FACT #14
72% of smartphone users in
the US use the device to look
up directions or maps.
(Source: zmags)

17. FACT #15
56% of global online
consumers watch video on
mobile at least once a month.
(Source: Brightcove)

18. FACT #16
28% of global online
consumers watch video on
mobile at least once a day.
(Source: Brightcove)

19. FACT #17
60% of web users say they
expect a site to load on their
mobile phone in 3 seconds or
less.
(Source: Compuware)

20. FACT #18
74% are only willing to wait
5 seconds or less for a web
page to load before leading
the site.
(Source: Compuware)

21. FACT #19
Time spent on mobile apps is
largely dominated by games
and social networking (49%
and 30% resp.).
(Source: Hubspot)

22. FACT #20
72% of smartphone users in
the US use the device to go
online while traveling.
(Source: zmags)

23. FACT #21
64% of smartphone users in
the US use the device to go
online while in a restaurant or
coffee shop.
(Source: zmags)

24. FACT #22
63% of smartphone users in
the US use the device to go
online while in a store when
shopping.
(Source: zmags)

25. FACT #23
74% of smartphone users
use their phone to help with
shopping – 79% ultimately
making a purchase as a result.
(Source: zmags)

26. FACT #24
9 out of 10 mobile searches
lead to action and over half
lead to purchase.
(Source: zmags)

27. FACT #25
70% of mobile searches lead
to action within one hour – It
takes one month for the same
percentage of desktop users
to catch up.
(Source: Mobile Marketer)

28. Brought to you by
Tin Dizdarevic, Publisher Development Director, Zemanta
E: tin@zemanta.com, T: 646.207.4636
Let us know how we can help you