Guide to Content Marketing
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This document provides tips and resources for content marketers to create and promote content effectively. It recommends asking questions about the audience and goals before starting, then looking at what other companies are doing well. It discusses whether to outsource content creation and provides resources for writing, graphics, and video. The document also stresses the importance of consistency through an editorial calendar and offers tools for managing content and tracking results.
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Guide to Content Marketing
- 2. Questions for Marketers to Ask #contentme
- 3. #contentme Look up and ask questions before getting started
- 4. #contentme Who is my audience? Where do they hang out? How do they consume content? What’s my goal?
- 5. Who’s Doing It Well?
- 6. #contentme GoPro Cameras making slick vids Camera is attached to the surf board http://www.youtube.com/user/GoProCamera
- 7. #contentme Pottery Barn DIY Tips for the Home http://www.youtube.com/potterybarn
- 8. #contentme Fred Wilson for Blogging Holy Engagemant, Batman http://www.avc.com/
- 9. #contentme An Auto Giant tackles SlideShare (and social media in general) http://www.slideshare.net/scottmonty/putting-the-car-in-karma-how- ford-creates-value-through-social-media
- 11. #contentme http://www.hubspot.com/internet-marketing-whitepapers/ Hubspot is killing it with content
- 13. #contentme http://aytm.com/blog/research-junction/angry-birds-addiction/ This is how an infographic is done
- 14. http://www.grantelevators.com.au/news/state-australian-construction- industry Works in “boring” niches too, if done really well
- 15. #contentme Interactive Music Map (Thomson UK) This is how a visualization is done
- 17. Questions to Ask
- 18. #contentme Do I have internal writing resources? Do I have a GOOD graphic designer? Will I need this resource (full time) after this project? Do these resources have the expertise needed (honestly)?
- 19. #contentme If so, go ahead and do it in-house. If not, find the right resources.
- 20. Resources for Content Creation
- 21. #contentme Need copy? http://contently.com/ http://www.textbroker.com/ http://www.zerys.com/
- 22. #contentme Infographics? http://www.shepardportfolio.com/ http://www.97thfloor.com/
- 23. #contentme The Kitchen Sink? Not a bad idea.. http://www.distilled.net/
- 24. #contentme Making Movies? 20 Billion Views every month = a lot of eye balls If it’s non-promotional, social material.
- 25. #contentme Another option (non-promotional) http://vimeo.com/
- 26. #contentme Onsite or Promotional Material Awesome presentation on using video to get more links to your website
- 27. Importance of Consistent Content Creation (aka Editorial Calendar)
- 28. #contentme Commitment (issues) Consistent Content = Authority and Audience
- 29. #contentme Never Give Up http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012
- 30. #contentme Month to Month Comparison From http://bostjan.konstrukt.it/
- 31. Ways to Stay Consistent
- 32. #contentme http://www.contentmarketinginstitute.com /2010/08/content-marketing-editorial- calendar/ http://michaelhyatt.com/annual-planning- calendar.html Pro tip: Custom calendar for blog posts if you use Google Apps for your business. A few editorial calendar resources
- 33. #contentme Curation or Creation?
- 34. #contentme Easiest way to blog for business Be SEO Friendly: Put it on a subfolder (domain.com/blog), not a subdomain (blog.domain.com)
- 35. #contentme Manage your WP Workflow http://editflow.org/
- 36. Finding and Storing Blog Ideas
- 37. #contentme http://blogspire.zemanta.com/
- 38. #contentme http://percolate.com/ Percolate – like Summify, but cooler.
- 39. http://alltop.com/ Crowdsourced Ideas FTW #contentme
- 40. http://evernote.com/ Evernote for PC, Mac, iPhone, iPad #contentme
- 41. Templating Blog Posts
- 42. #contentme Templating is not for everyone
- 43. #contentme Six Blog Post Templates (LinchPin Bloggers) Simplistic but helpful -> The Anatomy Of An Effective Blog Post (@michaelhyatt) A good outline template -> How to Use Evernote As A Blogger (@michaelhyatt) If you’re publishing frequently, a template may be a good idea.
- 44. #contentme Don’t copy. Adapt to fit your needs.
- 45. #contentme Content Promotion
- 46. #contentme Identifying Influencers
- 47. #contentme This happens before you create the content
- 48. Finding Prospects Easily
- 49. #contentme For some niches. For spammier niches, not as helpful.
- 50. #contentme Better for tech-related industries.
- 51. #contentme http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links Mine your (or your client’s) Twitter followers
- 52. #contentme Zemanta http://zemanta.com/outreach
- 54. #contentme Citation Labs (new kid on the block)
- 55. #contentme Ontolo (Campaigns find your prospects for you)
- 60. Remember
- 61. #contentme Keep first contact short (hook ‘em) Have value to offer (superb content) Always know what they’ve linked to before (this came first)
- 62. #contentme Good video from Rob Ousbey http://www.distilled.net/store/sl- 2011-hustle/
- 63. Tracking ROI
- 64. #contentme Buzzstream (crawl your links)
- 66. #contentme http://www.wordstream.com/blog/ws/2011/09/01/scale- linkbuilding-with-google-docs Google Docs
- 67. #contentme Podio
- 68. #contentme + = ToutApp + Highrise (http://justinbriggs.org/18-tools-to-speed-up-link-building)
- 74. #contentme London - WEBCONTENTVIPLDN07 price £349+vat, normally priced at £449+vat Boston - WEBCONTENTVIPBOS07 price $549, normally priced at $699