The document analyzes advertisements for John West salmon, Honda cars, Skittles candy, and T-Mobile cell phone service. For each ad, it describes the visual elements, audio components, intended audience, and overall message conveyed. The John West ad uses documentary-style footage of a man fighting a bear to convey that they go through great effort to provide quality salmon. The Honda ad features car parts arranged in a domino effect with accompanying sounds, implying the cars are well-built to run smoothly. A Skittles ad depicts ordinary objects transforming into candy when a man touches them, suggesting their product is for fun and not to be taken too seriously. Finally, a T-Mobile ad shows a flash mob

1. BTECCreative Media Production – Advert Analysis Name:__________________
Name of Product Visual / Text Music / Sound FX Audience Meaning / Message
John west
Bear fight
2000
Documentary style. John
west fighting a visual bear
for salmon. The name of
the product (john west
salmon)
Voice over narration, no
music but sound affects
you hear bear noises,
fighting, and john west
saying something.
Salmon
lovers, people
who do the
weekly shop
The message is
they go through a
lot to get the best
quality so we don’t
have to. (they do all
the hard work for
us)
Honda
The cog
2003
Various car parts, cleverly
arranged in a domino
effect, all the pieces of car
parts eventually link
together and you get
shown at the end of the
advert you see the
finished product
Sound effects of the parts
moving, the clinking of
the parts joining together
to make another part
move, this gives us the
domino effect, the music
(another bites the dust by
queen) and the voice over
man.
Targeted at
anyone that
can drive, for
peoples over
the age of 17,
(car owners)
and Honda
lovers, and
family’s.
The cars well put
together and will
run smoothly, it
reassures you its
been well put
together and will
last. Might be
expensive.
Skittles
Mides touch
2007
A middle aged man in a
office, when he touches
any object it turns into
skittles
No music just sound
effects when the phone
rings and when he bangs
the desk in anger you
hear the skittles. And
generic office music.
General
population,
used humour
to attract both
sexes.
‘touch the rainbow
taste the rainbow’
it’s a fun product
and it’s not taken
too seriously.

2. T-Mobile
Dance 2009
Flash mob of people
dancing at Liverpool train
station (large public area)
Compilation of various
tracks and various genres
(classical rock dance etc.)
and members of the
public laughing.
Anyone that
has a phone
The message is
‘life’s for sharing’