This document analyzes and summarizes four advertisements: 1) A 2003 Honda ad that uses a Rube Goldberg-style domino effect to showcase how car parts work together reliably. 2) A 2005 Sony "Bravia" ad featuring 25,000 multi-colored balls launched in San Francisco to show the TV's high quality color. 3) A 2002 John Smith beer ad featuring football ball skills and humor to promote the beer as what "real men" drink. 4) A T-Mobile dance ad where 350 people danced simultaneously at a train station to promote sharing life experiences on the mobile network.

1. BTEC Creative Media Production – Advert Analysis Name: Andrew Goldman
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
Honda -
‘COG’
(2003)
Wieden +
Kennedy
The car parts placed in a domino
affect slowly producing the veichle.
-Rube Goldberg
Mostly silent. Slight sound effects
for when the domino effects
connect with eachother – clinks,
scrapes etc.
- Song heard = Sugarhill Gang
– Rappers Delight
Car lookers, family
veichle, adults,
active adults
Message shows how
everything works
perfectly with eachother
in sinc, hense the
concluding statement.
Important for reliability
for buyer, family
reassurance.
Sony -
‘Bravia’
(2005)
Fallon
Worldwide
25,000 multi-coloured balls are
launched from canons from hights
in San Fransisco.
Jose Gonzalez – Heartbeat
Plays throughout advert
Adults, fans of
Sony products,
people who want
high quality TV’s,
families
Wanting to show off the
high quality nature of the
Sony Bravia. ‘Colour like
no other’
John Smith -
‘Ball Skills’
TBWA
(2002)
Generic football field, ball
skills/samba, another arrives and
‘pelts’ the ball away (Peter Kay –
Celebrity endorsement)
The sound of the footballs being
kept up, Peter Kays now well
renowned saying ‘HAVE IT’
Diegetic – belongs in the world of
the advert
Young football
fans/men. John
Smith fans, Lads.
First to use humour to
promote money.
Message of how men
should drink this – real
men, football, beer, Peter
Kay. ‘No Nonsense’ what
you see is what you get

2. T-Mobile -
‘Dance’
Saatchi &
Saatchi
350 dancers at Liverpool Street Train
Station dance simultaneously
Get Down On It – Cool and the Gang
Shout – Lulu
Blue Danube – Straouss
The Only Way Is Up - Yaz
Don’t cha - The Pussycat Dolls
Rainbow – Since You’ve Been Gone
My Boy Lollipop – Milly
Do You Love Me – The Contours
Croud shouting and talking
People who want a
network that will
allow you to share
your life
Younger audience
Phone Companies
Life is for sharing
Having fun
Being spontaneous