This document analyzes and summarizes the key visual, audio, and messaging elements of 5 advertisements: 1) A John West salmon ad features a man fighting a bear with the message that John West works hard to ensure the best salmon product. 2) A Honda ad uses a chain reaction metaphor to show how car parts work together with the message that it's nice when things just work. 3) A Skittles ad shows Skittles falling in an office with the message to "touch the rainbow, taste the rainbow." 4) A T-Mobile ad features people dancing to popular songs in a train station with the message that "life's for sharing." 5) The document analyzes