1. Proposal
1
Working Title:
Pixel Santa
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The purpose of this game is to entertain a user of the ages 12 and above. There is no educational
benefit or purpose with this game.
Genre:
Action
My product is a phone game made about Santa dropping presents from his sleigh into house
chimneys.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
The game I am making is about Santa on a sleigh trying to deliver presents in a certain amount of
time. There is no story line intended.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc.
Why would your project appeal to this person?
The age range my product is targeted at the age of 12 or above. My game is suitable for male and
female of all ages. The social status of my audience is for general working class people of society.
Research and Planning:
What elements of your research and planning will you use in your final production?
In my final product I will use most elements from my research such as the snowy houses and the
Christmas lights
Where will you use your research and planning in your final production?
I would use all of it in my final production such as the Santa on the sleigh and the presents.
Legal & Ethical Considerations:
Think about any offensive material you will include?
My product will not contain any offensive material because I will be targeting my game at a
younger audience.
Will you restrict younger people using/accessing it?
I will not restrict any age from using my game as it does not contain any violence or explicit
content.
Will it offend any social groups/religions/ethnicities?
My game will not offend any religions as it supports many religions and beliefs.
How will you ensure you do not offend anyone?
I will try to not offend any cultures or religions
Are you using characters/names/logos of existing products/IPs?
The only characters I am using is Santa, present props and houses.
Will your product be sufficiently different from existing products to not get sued for copyright
infringement? I will make sure my game does not cross any boundaries to put it at risk of
copyright.
