329 seminar1 danpollock
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The document discusses social media tools and how they have evolved for scientific publishing and peer review. It provides examples of how various social media platforms like Twitter, blogs, and wikis can be used for sharing scientific content and facilitating peer discussions. It also examines some challenges around using these new tools, such as issues of moderation and audience, and questions whether publishers or academia should lead the way in integrating social media into the formal publishing process.
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![A peer to peer activity
FIRST, to place before the general public the grand results of
Scientific Work and Scientific Discovery ; and to urge the claims
of Science to a more general recognition in Education and in
Daily Life ;
And, SECONDLY, to aid Scientific men [sic] themselves, by
giving early information of all advances made in any branch of
Natural knowledge throughout the world, and by affording them
an opportunity of discussing the various Scientific questions
which arise from time to time.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The document discusses how public relations professionals can navigate today's new marketing environment defined by social media and user-generated content. It notes the many social media platforms and tools that have emerged, including Facebook, Twitter, blogs, virtual worlds, and more. It emphasizes the importance of understanding this evolving social media landscape, exploring the various platforms to find new opportunities, and respecting the native users and their ownership of personal information on these platforms.
How to make buzz?
The document summarizes a workshop on how to generate buzz using social media. The workshop objectives are to understand the social media phenomenon, be aware of tools that can help create buzz, optimize content production and diffusion on wikiblogs, and leverage social media beyond a citizen act game. Participants are reminded that their ability to create buzz will account for 1/5 of their final rating. The workshop then covers understanding the social media phenomenon, optimizing content for social media, developing an editorial strategy for wikiblogs, writing engaging content, promoting blogs online through tools like Facebook and Twitter, and using hashtags and mentions on Twitter.
USGS Web 2.0 Talk, June 2008
The document summarizes Jim Angus' presentation on Web 2.0 technologies to USGS managers. The presentation covered topics including social media, wikis, blogs, podcasts, YouTube, Flickr, Twitter, and virtual worlds. It provided examples of how government agencies like NIH, NASA, and USGS are using these tools to improve collaboration, outreach, and public engagement. Angus encouraged managers to explore opportunities for using social media to further scientific goals in areas like recruitment, networking, and emergency communications.
The Lobster Quadrille: Content. Creation. Collaboration
The Lobster Quadrille: Content. Creation. Collaboration. Martin R. Kalfatovic. Smithsonian Libraries Brown Bag. November 14, 2007. Washington, DC.
The wider environment of open scholarship – Jisc and CNI conference 10 July ...
1. The document discusses shifts in scholarship towards more open and collaborative models enabled by digital technologies, including the end of traditional scholarly articles and emergence of "social machines" involving both humans and machines.
2. It proposes a new model of scholarly communication called "social objects" that are part of a computational network of expertise, data, and narratives maintained by both humans and machines.
3. Key aspects of this new model include research objects that encode the full scholarly process and outputs, and social machines that empower researchers through collaborative and automated curation of the scholarly record.
Web 2.0 Overview for Administrators
This is a presentation/overview of Web 2.0-based resources applicable to K12 education. It is only meant as an overview and the focus was on wikis, blogs, mashups, podcasting, and social networks.
Working with New Media
This document provides an overview and definitions of new media and social media. It discusses how the U.S. Fish & Wildlife Service is using new media technologies like blogs, social networking sites, YouTube, Flickr, and wikis to communicate and engage with broad and niche audiences. Examples of how these technologies can be applied for communication, collaboration, education and outreach are also presented.
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Georg Kolb Media Relations Summit 2008 San Francisco
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The Lobster Quadrille: Content. Creation. Collaboration
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329 seminar1 danpollock
- 1. Social Media Tools: Where are We Now and Do They Work? Dan Pollock SSP 32ND ANNUAL MEETING 2 June 2010
- 2. A peer to peer activity FIRST, to place before the general public the grand results of Scientific Work and Scientific Discovery ; and to urge the claims of Science to a more general recognition in Education and in Daily Life ; And, SECONDLY, to aid Scientific men [sic] themselves, by giving early information of all advances made in any branch of Natural knowledge throughout the world, and by affording them an opportunity of discussing the various Scientific questions which arise from time to time.
- 3. Text Line Art RSS Wiki Images xML Blog Data PodCast Video Journal Section Article Text Mine Reade r
- 4. RSS Wiki xML Blog Text Line Art Images Data PodCast Video Journal Article Section Text Mine
- 5. Social Media Dimensions Marketing Content Peer Review
- 6. PR before Social Media • Screenshot: email/web
- 7. PR now…
- 8. • Twitter - Nature Chemistry
- 9. Content – 3 party rd
- 10. ShareThis - trends - Email is still a critical part of sharing on the web today, making up 38% of all sharing - Facebook has exploded, growing from ~30% to 39% of all sharing on the web - Other social channels, such as Digg, Reddit, and others, have dropped from ~20% a year ago to 13% today - Twitter was barely registering on our reports a year ago and is now around 8.7% of all our shares Source: http://blog.sharethis.com/ Based on 130,000 sites
- 11. Content – “intramural” • “Share this” facilities • UGC: blogs, comments • Volunteers vs. Editorial input (staff vs community blogs) • T&Cs: moderation • Audience: scientist to scientist; scientist to lay person; public vs private spaces.
- 12. Nature Peer Review Trial
- 13. Is the market really ready? • The Web allows frictionless, instant, informal communication, • but much utility lies outside the formal publishing process. • Should publishers – the communications experts – move first… • …or should academia start measuring contributions in new ways?
- 14. Thank you! d.pollock@ nature.com www.nature.com
Editor's Notes
- First the challenge (part 1): if we’re to thrive in the web, we must understand its idiom. Quick recap: we probably know this already it was so easy Now things have changed to multiple inputs, user-driven delivery People getting at the deconstructed journal from multiple touchpoints We probably know this already, but it’s worth reminding ourselves that the So the price of entry is going up technical excellence in the maleability of content personalisation of end user experience
- First the challenge (part 1): if we’re to thrive in the web, we must understand its idiom. Quick recap: we probably know this already it was so easy Now things have changed to multiple inputs, user-driven delivery People getting at the deconstructed journal from multiple touchpoints We probably know this already, but it’s worth reminding ourselves that the So the price of entry is going up technical excellence in the maleability of content personalisation of end user experience
- How I used to deal with public relations announcements. Sent out via email Post on web Follow up - phone/email Track coverage Report - Word Doc or similar
- Now when I send a press release, all these come into play And they are all free….