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![A peer to peer activity
FIRST, to place before the general public the grand results of
Scientific Work and Scientific Discovery ; and to urge the claims
of Science to a more general recognition in Education and in
Daily Life ;
And, SECONDLY, to aid Scientific men [sic] themselves, by
giving early information of all advances made in any branch of
Natural knowledge throughout the world, and by affording them
an opportunity of discussing the various Scientific questions
which arise from time to time.](https://image.slidesharecdn.com/329seminar1danpollock-121211160314-phpapp01/85/329-seminar1-danpollock-2-320.jpg)
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329 seminar1 danpollock
- 1. Social Media Tools:Where are We Now and Do They Work? Dan Pollock SSP 32ND ANNUAL MEETING 2 June 2010
- 2. A peer topeer activity FIRST, to place before the general public the grand results of Scientific Work and Scientific Discovery ; and to urge the claims of Science to a more general recognition in Education and in Daily Life ; And, SECONDLY, to aid Scientific men [sic] themselves, by giving early information of all advances made in any branch of Natural knowledge throughout the world, and by affording them an opportunity of discussing the various Scientific questions which arise from time to time.
- 3. Text Line Art RSS Wiki Images xML Blog Data PodCast Video Journal Section Article Text Mine Reade r
- 4. RSS Wiki xML Blog Text Line Art Images Data PodCast Video Journal Article Section Text Mine
- 5. Social Media Dimensions Marketing Content Peer Review
- 6. PR before SocialMedia • Screenshot: email/web
- 7.
- 8. • Twitter -Nature Chemistry
- 9. Content – 3party rd
- 10. ShareThis - trends - Email is still a critical part of sharing on the web today, making up 38% of all sharing - Facebook has exploded, growing from ~30% to 39% of all sharing on the web - Other social channels, such as Digg, Reddit, and others, have dropped from ~20% a year ago to 13% today - Twitter was barely registering on our reports a year ago and is now around 8.7% of all our shares Source: http://blog.sharethis.com/ Based on 130,000 sites
- 11. Content – “intramural” •“Share this” facilities • UGC: blogs, comments • Volunteers vs. Editorial input (staff vs community blogs) • T&Cs: moderation • Audience: scientist to scientist; scientist to lay person; public vs private spaces.
- 12. Nature Peer ReviewTrial
- 13. Is the marketreally ready? • The Web allows frictionless, instant, informal communication, • but much utility lies outside the formal publishing process. • Should publishers – the communications experts – move first… • …or should academia start measuring contributions in new ways?
- 14. Thank you! d.pollock@ nature.com www.nature.com
Editor's Notes
- #4 First the challenge (part 1): if we’re to thrive in the web, we must understand its idiom. Quick recap: we probably know this already it was so easy Now things have changed to multiple inputs, user-driven delivery People getting at the deconstructed journal from multiple touchpoints We probably know this already, but it’s worth reminding ourselves that the So the price of entry is going up technical excellence in the maleability of content personalisation of end user experience
- #5 First the challenge (part 1): if we’re to thrive in the web, we must understand its idiom. Quick recap: we probably know this already it was so easy Now things have changed to multiple inputs, user-driven delivery People getting at the deconstructed journal from multiple touchpoints We probably know this already, but it’s worth reminding ourselves that the So the price of entry is going up technical excellence in the maleability of content personalisation of end user experience
- #7Â How I used to deal with public relations announcements. Sent out via email Post on web Follow up - phone/email Track coverage Report - Word Doc or similar
- #8 Now when I send a press release, all these come into play And they are all free….