In this presentation, we have a panel of experts from Hanapin, Curalate, Simply Measured, and The Weather Channel to discuss where your social video strategies should be currently, what the future of social video will look like, and their personal social video success stories.

1. How To Stand Out
In The News Feed
With Social Video
Marketing

2. JD Prater
– Head of Paid Social at
Hanapin Marketing
– PPC Hero Blogger
– Hero Conf Speaker
– @jdprater
Brendan Lowry
– Marketing Director at
Curalate
– @brelow
#thinkppc
Kevin Shively
– Head of Marketing
Communications at
Simply Measured
– @KevinSaysThings
Neil Katz
– SVP Global Content,
Editor-in-Chief at The
Weather Channel
– @neilkatz

3. Join the conversation
• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send us
questions.

4. Live Poll Question #1
How long have you been doing Social Media
Marketing?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

5. Live Poll Question #2
Have you run any Social Media video ads?
#thinkppc
A. Yes, it’s part of our strategy
B. Yeah, I tried it a few times
C. No, but I want to

6. Let’s get started!

7. #thinkppc
70%

8. #thinkppc
“On average, there are 1,500 stories that could appear
in a person’s News Feed each time they log onto
Facebook. Competition in News Feed is increasing, and
it’s becoming harder for any story to gain exposure in
News Feed.”
Brian Boland, VP Advertising Technology, Facebook

9. #thinkppc
Facebook users watch an average of 100 million hours
of video on mobile every day.
Daily views have increased from 1 billion to 8 billion in
one year’s time.

10. #thinkppc
In 5 years time Facebook “will be definitely mobile, it will
be probably all video.”
Nicola Mendelsohn, VP Europe, the Middle East and Africa, Facebook

11. How are you or your
clients using video
across social right now?

12. #thinkppc
HURRICANE MATTHEW TOOK ADVANTAGE OF ALL
FACEBOOK’S VIDEO POWERS
EXPLAINER
26M Views / 560K Engagements
VIRAL
22M Views / 400K Engagements
LIVE FROM SPACE
1M / 25K Engagements

13. #thinkppc
HURRICANE MATTHEW BY THE NUMBERS
Days of
Coverage
7 250K 125M
New
Fans
Video
Views
Videos
Published
200

14. ROCKETS ARE COOL: OUR KILLER SCIENCE CHANNEL
1M
Fans
53%
Millennial
65%
Male
More FB video views
than Vox, Vice, Wired
and Discovery News
(Aug 2016)

15. #thinkppc

16. #thinkppc

17. #thinkppc

18. #thinkppc

21. #thinkppc
PBS: Big Blue Live:
@TwitterTV boosts & a
Periscope “featured channel”
13k+ viewers, 10k+ followers
and 70k+ hearts
2015 Shorty Award Finalist –
Best Use of Live Streaming

22. Facebook Live Use Cases:

23. Facebook Live Use Cases:
4/2016 – Exploding Watermelon, 800k concurrent/ 10M+ all-time
5/2016 – Chewbacca Mask & Candace Payne, 160M+ all-time
6/2016 – Buzzfeed Q&A on Brexit, Reaction voting/on-screen graphic
2016 – NBA Exhibition Games, Manchester United, Conventions
8/2016 – Netflix teased first 11 min of Narcos season 2
8/2016 – Obama Q&A with Buzzfeed – what not to do

24. Facebook Live: The Basics
Algorithm boosts ONLY while live
4 hours / Continuous Live
Analytics
Reactions
Friends Are Watching alerts
Comments build (red dot = original broadcast)
Coming soon – Trimming & Waiting Room

25. #thinkppc
Goals
1) Build awareness & engagement with video assets
2) Create new, highly relevant audience lists for remarketing
campaigns
Remind - Video Viewers
Remind - Website
Visitors
Prime & Remind

26. How do you measure
success?

27. #thinkppc

28. Don’t forget click-thrus, conversions, and revenue.

29. #thinkppc
$0.27
1.30% CTR
$0.60
0.82% CTR
video static image

30. #thinkppc
Remind - Video Viewers
Remind - Website
Visitors
Building New Audiences to Feed the Funnel

31. What’s the future of
social video?

32. This is NOT the
Future of Video
5K titles, but so few
surfaced.
Imagine trying to
surf the web like
this.

33. #thinkppc
FACEBOOK COPIED CHANNEL SURFING,
WHAT’S NEXT FOR TV?

34. TWITTER IS CB RADIO, CAN IT
BECOME THE TELEPHONE?
CB RADIO
Bear: State Trooper
Donkey: Behind You
Greasy: Ice
TWITTER
EMA: Email Address
DM: Direct Message
MRT: Modified Retweet

35. #thinkppc
Short, fun, shoppable
video by Urban Outfitters
http://tilt.curalate.com/UOTV (mobile only)

36. #thinkppc
Augmented Reality
and Virtual Reality

37. #thinkppc
Biggest Barrier Today: Cost.

38. #thinkppc
➔ Vertical (or round like
Spectacles)
➔ Audio not necessary
➔ Captions
➔ Short, authentic and raw
➔ All about the user

39. Main Takeaways

40. Would you like an offer?
A. Get an account analysis by the experts at Hanapin (For accounts spending
15k+/month)
B. Get the newest guide from Curalate: Winning Strategies for Facebook and
Instagram Ad Campaigns
C. I’d like both
D. No thanks

41. Live Q&A Time!

42. Thank you for attending our webinar! #thinkppc
• Contact us Directly:
» Hanapin Feedback: marketing@hanapinmarketing.com