In this ppt, you can learn about the power of video marketing, the role of youtube marketing in selling. Role of youtube marketing in buying, how youtube affects a buying behavior of a customer. what's the role of video marketing in the new age of digital marketing. how can we improve our SEO rankings by applying some tools and techniques? in this presentation you can also know about how the Indian market changes day by day by youtube and social media marketing. data of internet users in India along with the world.

1. Youtube Marketing
Presentation
Himanshu Verma

2. Youtube Marketing
A Complete Guide To Creating, Promoting and Optimising
Your Video Content

3. Internet User in India
Explore more

4. Strategies to Optimise Your Youtube
Channels
1. Use keywords in your titles and descriptions.
2. Add a transcription in the description field
3. Say the keywords in the videos.
4. Add hyperlinked citations for key moments
5. Create impactful thumbnails.

5. Strategies to Optimise Your Youtube
Channels
6. Include related tags & hashtags.
7. Add cards to cross promote.
8. Utilise end screen as call to action.
9. Keep it organised with playlist.
10. Add accurate closed captions.

6. Internet Penetration Rate in India From 2007
to 2021

8. Youtube Influence Buying Decision

10. Some more tips
1. Create playlist
2. Channel intro video/ Channel trailer video (what they get from your channel, what you create)
3. Recognise your target audience
4. Pay attention to your video title (length, engaging, catchy, easy to read)
5. Keywords matter most for search rankings ( choose relevant keywords but it should not be seems
unnecessary repetitive.)
6. Your thumbnail should have match with your titles.
7. Your title should also be impressive along with informative.
8. Write longer video description. (Youtube gives us 5000 words for description, but almost 2000
words description taken as good).
9. First 150 characters of description taken as very imp. because it’s where youtube cuts the
description & inserts a show more button.(So those first few characters must give viewers the
essential info. It should tell them everything they need to know along with what they are going to
consume)
10. After 150 characters you can focus on more keywords & info.
11. Use quality & high resolution thumbnails.

11. 12. The size of the thumbnail should be 1280 X 720 pixel large.
13. If you puts channel logo on videos then put on your every video.
14. You should also make a sound logo for your channel.
15. Your thumbnails should be readable & easy to recognise.
16. Utilise Playlists ( it also allow users to specially search for playlists)
17. Youtube playlists also helps you boost your chances of increasing your search rankings for a content with
a wider variety of key phrases.
18.Promoting your videos away from youtube is a great way. Point to your videos in your websites, blogs &
social media posts.

12. Why Youtube
1. More than 55% marketers use youtube in their marketing
strategy.

13. Youtube is second largest search engine of the
world after Google.

14. SEO Optimization of Youtube Videos
1. Use some same keywords in video title, thumbnail, tags, descriptions.
2. Provide right and related information in your video’s meta description.
3. Your content could be removed if you use wrong keywords to get high
ranking.
4. Title-: Before deciding a title do some keyword research to better
understand what viewers are searching for. Include most important
info & keywords at the starting of your video. Keep titles around 60
characters.
5. Description-: You should also use hashtags# in your video title &
description. Youtube shows only first 100 characters in description.

15. 6. Tags-: Highlight the main keywords in your tags. Tags associated your
videos with similar videos, which broadens its reach. When tagging videos
tag your most important keywords first & try to include a good mix of more
common keywords & long tail keywords.
7. Category-: Youtube allows to choose a video category under manage
videos. Video category group your video with related content on the
platform.
8. Thumbnail-: Youtube reports that 90% of best performing videos on
Youtube have custom thumbnails. Youtube recommends using a 1280 x 720
px image to ensure that your thumbnail looks great on all screen sizes.

16. 9. SRT Files (Subtitles & Closed Captions)-: it gives you another
opportunity to highlight important keywords.
10. Cards & End Screens(Annotations)-:
11. Playlists-: Not only it helps you to organise your channel & increase
your overall watch time, but they also show up separately in search
results. It increases your number of keywords.
12. Youtube Analytics-: Use it to track your performance. Video
duration, watch time, to make buyer personas, locality, age, gender etc.

17. Youtube Marketing Softwares-:
1. VidIQ-: it is a keyword research tool which tells you trends & topics to
discuss on your youtube channel.
2. Agorapulse-: It enhances social media engagements on your channel,
as your channel grows.
3. Buzzsumo-: it helps you find similar content creators or youtube
channels.
4. Social Blade-: it estimate your monthly earning & subscribers.
5. Unbox Social-:

18. Youtube Marketing Tips-:
1. Set a publishing schedule & stick to it-: being consistent is very important. Fix your
day & time & always pot video same day & time consistently.
2. Always remember time, date, day, weather matters. So choose your video
releasing time, day very carefully.
3. Research-: on which social media platforms your audience spend more time &
than share the links on those social media platforms.
4. Keyword research with vidIQ.
5. You get win by making a relevant content today. If it getting 0 or 1 in first hour then
it is no longer a relevant topic.
6. Don’t forget youtube is a search engine so start your title with ‘wh’ words.
7. Youtube really wants to help you.
8. Research on what time your most audience be online.
9. Tags -: Create your title tags & channel tags but you shouldn’t create it falsely