In this talk, Itamar will go through some lesser-known and advanced YouTube SEO tricks that *might* blow your mind AND increase your organic visibility on YouTube.

2. About me
#brightonseo

3. SEO Manager
at Cure Media
#brightonseo

4. SEO Consultant
& Trainer
#brightonseo

5. Author of
Keywords for SEO
#brightonseo

6. YouTuber
since 2008
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7. Source:
bit.ly/yt-ranking-factors
Official YouTube
ranking factors
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8. 1. Relevance
Titles, tags, descriptions, video
content, etc.
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9. 2. Engagement
Watch time, comments, likes,
shares, etc.
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10. 3. Quality
EAT, subscribers gained from
a particular video (maybe)
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11. #brightonseo
Time for some tricks

12. Trick #1
Adding competitors in your
video tags
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13. Step 1:
Find a video that ranks highly
for a term you want to rank for
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14. Example
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15. #brightonseo

16. Step 2:
Edit your video and add your
competitor’s name within the
video’s tags
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17. ‘semrush live’
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18. #brightonseo

19. Step 3:
Your video can now rank in the
suggested video section of
your competitor’s video
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20. #brightonseo

21. Trick #2
Optimising the video and
thumbnail file name
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22. IMG0024.jpg
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23. .
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24. Trick #3
Commenting on your
competitor’s videos
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25. Filter for recent uploads using
your target search keyword
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26. Random recently
uploaded SEO video
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27. I added a
comment
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28. Boring. No value. No
new subscribers.
Adding value.
Creating
conversation.
New subscriber.
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29. #brightonseo

30. #brightonseo

31. Trick #4
Using cards and end screens
correctly
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32. #brightonseo

33. Tips for cards
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1. Always link them to relevant
content

34. #brightonseo
Link building video &
link building video

35. Tips for cards
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2. Use audible CTAs that
prompt people to click on
them

36. #brightonseo
Works much better than
cards without context

37. Tips for cards
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3. Add Teaser Text to boost
your CTR

38. Teaser Text
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39. Tips for cards
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4. Check your analytics for
videos with greater audience
retention

40. #brightonseo

41. Tips for end screens
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1. Create an “end screen
template”

42. #brightonseo

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2. Make use of the modules
(up to four)
Tips for end screens

45. Recent
video
Playlist
Subscribe
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46. #brightonseo
3. Have audible CTAs in the
background
Tips for end screens

47. #brightonseo

48. #brightonseo
4. For videos/playlists, make
sure they’re relevant to the
current video
Tips for end screens

49. Playlists are essential for being used
as end screens in relevant videos
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50. Trick #5
Setting the video’s location
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51. Takes into account GMBs –
great opportunity for synergy
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52. #brightonseo

53. Trick #6
Going live on YouTube
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54. Live videos stand out
more on YouTube
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55. Live chat feature makes it
easy to engage with your
audience in real-time
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56. Views from the live stream &
after it ended BOTH combine
towards the total views
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57. Tools to live stream on YouTube
Free Freemium
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58. Trick #7
Posting in the ‘community’ tab
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59. Your channel must have over
1000 subscribers
Note
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60. Share text, images, videos and polls
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61. Polls generally get more engagement
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62. Tend to show up
on mobile (even
from creators
that you don’t
subscribe to)
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63. Recap
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64. 1. Add competitors in your video tags
2. Optimise video & thumbnail file name
3. Comment on your competitor’s videos
4. Use cards and end screens correctly
5. Set the video’s location
6. Go live on YouTube
7. Post in the ‘community’ tab
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65. #brightonseo
YouTube is a journey

66. #brightonseo
You
Everyone else
YouTube is a journey

67. #brightonseo

68. #brightonseo
Read my full YouTube SEO guide:
bit.ly/yt-seo-guide

69. Thanks for listening!
If you this talk…
Search Itamar Blauer on
#brightonseo
Slides: bit.ly/bseo21-itamar