Fall2014_FreshFitBadgers_Final Presentation
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The team helped clothing brand Create Karma achieve several of its original goals, including increasing its Facebook likes by 17% and making sales in the new Madison market. They also provided valuable feedback from customers and helped Create Karma expand globally, which was its biggest success. In doing so, the team utilized skills from their studies to develop strategic plans, implement procedures, and provide recommendations to improve Create Karma's sales, packaging, distribution, and marketing. The team also learned several lessons around social media marketing, competition in the clothing industry, the importance of differentiation, and maintaining small, distributed teams.
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The team sold 250 t-shirts to the Boys & Girls Club for $1386.10, averaging $5.54 per shirt. They sold shirts in various youth and adult sizes. While the Dane County Boys & Girls Club was successful, efforts in greater Milwaukee, Fox Valley, and Janesville were unsuccessful. Challenges included finding the right organization, getting commitments, and communication issues. Lessons learned were about the difficulties of communication, not acting as a middleman, needing more assertiveness, and having backup sales targets.
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