Choosing easier. How businesses can improve the experience of choosing.TED Talks
Less is more. One of the biggest problems in today's world is choice overload. We all want customized experiences and products — but when faced with 700 options, consumers freeze up. Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
A half hour marketing presentation to the Strategic Economic Development Corporation, highlighting what audiences are looking for, the different communication perspectives of the four generations and how a brand brings focus to marketing. A business has a brand whether they’re managing it or not. Lots of tips and insight to help any business market more effectively. Created by marketing speaker Jennifer Larsen Morrow.
This document discusses how storytelling can be used for branding. It argues that branding tells a story about who the brand is and who the user wants to be through the brand's personality, values, and how it empowers users. Effective brand storytelling means crafting a story where the brand acts as a mentor to help users achieve their aspirations. The brand's story should be authentic and consistent across all aspects of the brand from its visual design and tone of voice to its products, customer service, and strategic decisions.
Social Media Marketing for Summer Camps -January 2011Travis Allison
Summer camps need social media marketing to show their unique skills. By focussing on teaching and creating content camps can show Why they are different.
In this talk, Travis Allison focuses on marketing basics and then offers some specific strategies for camps marketing via YouTube, Facebook, Mobile and e-Newsletters.
Contact travis@walkingmaverick.com if you would like a consultation for your summer camp.
Register for our free CampHacker.org newsletter for summer camp leaders at: http://zoic.ca/campnewsletter
11 Beginner Tips for Marketing Your Summer CampTravis Allison
This document provides 11 tips for marketing a summer camp. It begins by discussing the struggles camps face in communicating their value and that camps can feel complicated to clients. It then covers marketing basics like identifying an ideal client, starting with why the camp exists, and focusing on referrals. Specific tips include focusing on the website as a foundation, developing an email newsletter, having a social media policy, engaging with clients in both digital and offline ways, optimizing for search engines, and monitoring what is said online. The overall recommendations are to tell the camp's unique story across multiple channels in a way that educates clients and solves their problems.
6 Simple Strategies You Can Use to Reach Families Who Don't Understand CampTravis Allison
1) The document provides 6 strategies for reaching new families for camp, including being usable, skimmable, and offering something useful like a camp video initially. It recommends following up with a series of emails on different days that provide additional useful content and drive traffic back to the website.
2) Email is identified as the most effective marketing tool, and the document outlines a multi-step email follow up plan on different days that provides content like camp videos, questions about choosing a camp, essays on mission and values, and links to the website and blog.
3) The final strategies recommended are to be visual, repeat messaging, and tell your story by showing yourself, as people buy why an organization does something rather
6 Tips to Acquire Customers with Your About PageReferralCandy
We’ve been changing things up around here at ReferralCandy – updating our site, improving our SEO, things like that. While reading up on what to do, we stumbled upon Jennifer Havice’s post “How To Use Your ‘About Us’ Page To Acquire Customers”. You can’t imagine how scandalised we were to realize how terribly under-optimized our own About page is! (We’re working on fixing that now =/)
In the meantime, here’s how you can use your About page to acquire more customers.
Women represent over half the population and influence or purchase 80% of products. They spend close to $3.5 trillion annually in the US. To be successful, companies can no longer ignore women as consumers. Women want brands that respect their intelligence, recognize their individuality beyond stereotypes, offer stress relief and solutions to daily tensions, connect personally to what the product means for them, and take sincere stands on issues to develop a relationship. Brands must understand that all women are diverse and not the same.
Choosing easier. How businesses can improve the experience of choosing.TED Talks
Less is more. One of the biggest problems in today's world is choice overload. We all want customized experiences and products — but when faced with 700 options, consumers freeze up. Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
A half hour marketing presentation to the Strategic Economic Development Corporation, highlighting what audiences are looking for, the different communication perspectives of the four generations and how a brand brings focus to marketing. A business has a brand whether they’re managing it or not. Lots of tips and insight to help any business market more effectively. Created by marketing speaker Jennifer Larsen Morrow.
This document discusses how storytelling can be used for branding. It argues that branding tells a story about who the brand is and who the user wants to be through the brand's personality, values, and how it empowers users. Effective brand storytelling means crafting a story where the brand acts as a mentor to help users achieve their aspirations. The brand's story should be authentic and consistent across all aspects of the brand from its visual design and tone of voice to its products, customer service, and strategic decisions.
Social Media Marketing for Summer Camps -January 2011Travis Allison
Summer camps need social media marketing to show their unique skills. By focussing on teaching and creating content camps can show Why they are different.
In this talk, Travis Allison focuses on marketing basics and then offers some specific strategies for camps marketing via YouTube, Facebook, Mobile and e-Newsletters.
Contact travis@walkingmaverick.com if you would like a consultation for your summer camp.
Register for our free CampHacker.org newsletter for summer camp leaders at: http://zoic.ca/campnewsletter
11 Beginner Tips for Marketing Your Summer CampTravis Allison
This document provides 11 tips for marketing a summer camp. It begins by discussing the struggles camps face in communicating their value and that camps can feel complicated to clients. It then covers marketing basics like identifying an ideal client, starting with why the camp exists, and focusing on referrals. Specific tips include focusing on the website as a foundation, developing an email newsletter, having a social media policy, engaging with clients in both digital and offline ways, optimizing for search engines, and monitoring what is said online. The overall recommendations are to tell the camp's unique story across multiple channels in a way that educates clients and solves their problems.
6 Simple Strategies You Can Use to Reach Families Who Don't Understand CampTravis Allison
1) The document provides 6 strategies for reaching new families for camp, including being usable, skimmable, and offering something useful like a camp video initially. It recommends following up with a series of emails on different days that provide additional useful content and drive traffic back to the website.
2) Email is identified as the most effective marketing tool, and the document outlines a multi-step email follow up plan on different days that provides content like camp videos, questions about choosing a camp, essays on mission and values, and links to the website and blog.
3) The final strategies recommended are to be visual, repeat messaging, and tell your story by showing yourself, as people buy why an organization does something rather
6 Tips to Acquire Customers with Your About PageReferralCandy
We’ve been changing things up around here at ReferralCandy – updating our site, improving our SEO, things like that. While reading up on what to do, we stumbled upon Jennifer Havice’s post “How To Use Your ‘About Us’ Page To Acquire Customers”. You can’t imagine how scandalised we were to realize how terribly under-optimized our own About page is! (We’re working on fixing that now =/)
In the meantime, here’s how you can use your About page to acquire more customers.
Women represent over half the population and influence or purchase 80% of products. They spend close to $3.5 trillion annually in the US. To be successful, companies can no longer ignore women as consumers. Women want brands that respect their intelligence, recognize their individuality beyond stereotypes, offer stress relief and solutions to daily tensions, connect personally to what the product means for them, and take sincere stands on issues to develop a relationship. Brands must understand that all women are diverse and not the same.
This document discusses branding and storytelling. It explains that a brand is defined by what others say about it, not what the company says. An effective brand tells stories that resonate with target audiences by starting with the why - the purpose or belief that drives the organization. It also discusses developing brand strategies using archetypes to understand the brand personality and market segmentation to identify the right target audiences. The overall message is that compelling branding starts from understanding purpose and telling meaningful stories.
9 Social Media Tips to get your small business noticedwalmart
The document provides 9 tips for small businesses to leverage social media from T.J. Foltz, president of Humankind Water and winner of Walmart's 2012 Get on the Shelf contest. The tips include grabbing attention within 5 seconds, identifying a compelling hook, developing story angles to support the hook, reflecting the audience's style and interests, making content easy to find, teaching audiences follow patterns, investing sufficient time and energy, being flexible in updating plans, and planning for long-term engagement. Humankind Water was able to gain attention and support for their product through effective use of social media as outlined in the tips.
10 Steps from Strategy to Execution critical in building out a Content Strategy that drives the inbound marketing efforts to help your business succeed.
This document provides tips for using coupons to save money when shopping. It recommends collecting coupons from online printables, coupon clipping websites, and newspaper inserts. It outlines six steps to couponing: use social media for single coupons; learn industry terms; choose one store at a time; set a budget; prepare lists; and shop while going slow, avoiding big hauls, and staying organized with binders, boxes, and storage shelves. The overall goal is to save money on groceries while feeling good about eating for cheap.
Publicity: Creating Awareness for Your Staff Media Now STL
This presentation was given by Aaron Manfull and Jordyn Kiel at the JEA/NSPA National High School Journalism Convention in Orlando, Florida, in 2015. The presentation gives ways for staffs to promote their work and their program.
Learn about some do-able, affordable ways to develop and implement a brand strategy that will put you on the path to better growth and stronger connections with your customers.
Attraction Marketing For Your Network Marketing Successmoonloh
This document discusses the importance of attraction marketing over focusing on products alone. It states that marketing should be the focus, as marketing is more important than products for network marketing success. Effective attraction marketing involves offering true value to people to build relationships and trust, rather than just trying to sell them something. The goal is to become the "hunted" by prospects seeking you out to work with. Creating awareness through marketing is key to starting the sales process and moving prospects through the sales cycle.
This document provides 20 sales quotes to motivate salespeople and improve their performance. The quotes focus on topics like overcoming objections, creating value for customers, effective communication, follow through, and sincerity. Examples include quotes about getting rejections to sell more, pitching visions over facts, stopping meaningless descriptions that confuse buyers, and explaining price once rather than apologizing for quality later. The overall message is to use these quotes to get better at selling by focusing on the customer perspective and priorities.
This document summarizes a presentation about relationship marketing given by Jim Socci, president of Artistic Toy. The presentation discusses the theory of relationship marketing, how it differs from mass marketing by focusing on building relationships with individual customers rather than selling to the masses. It provides examples of relationship marketing and encourages adopting a mindset of collaborating with customers to determine their individual needs rather than just selling products. The goal is to get, keep and grow customers through permission-based marketing and addressing customers individually through interactive communication rather than mass media.
Business of Farming Conference 2016: Crafting Your Farm Storyasapconnections
What makes your farm unique? What about your farm history or production resonates with consumers or buyers? Whether you are selling direct at farmers markets, trying to build your CSA customer base, selling to groceries or wholesale buyers, communicating your farm story and creating your “brand” is critical for success in local markets and tapping into consumer demand for authenticity. Learn more about the importance of communicating the story behind local food and work with facilitators to begin crafting your own farm story.
Marketing for (almost) no money - Startup SpecialLeo Exter
This document provides marketing tips for startups on a zero budget. It recommends focusing on building a basic website first and doing email marketing as these are effective ways to keep in touch with customers using free tools. It also suggests choosing a niche that is clearly defined but not too big or small, and finding "movers and shakers" in that niche to partner with to create word-of-mouth. The document stresses the importance of strategy and choosing the right tactics like social media that fit the startup's resources and goals.
This document outlines 10 principles for effectively marketing to women. It begins by noting that women now make up over half the workforce, account for over 85% of consumer purchases, and are quick adopters of new technologies. However, women feel that only 9% of brands understand and market to them well. The document then provides a diagnostic for organizations to assess where they fall on a spectrum of marketing to women. It proceeds to outline 10 principles for improving marketing efforts to women, including understanding differences between men and women, treating women as "knowledge customers," incentivizing brand advocates, embracing technology, and acknowledging changing gender roles. The overall aim is to improve marketing practices and better reach both women and men customers.
This document provides 5 conversation starters to engage an audience on social media: 1) Comment on and discuss relevant news and media posts, 2) Share personal stories and ask for others' stories, 3) Ask for recommendations relevant to your business, 4) Promote local events and ask about community involvement, 5) Ask open-ended questions to learn more about your audience. The goal is to encourage two-way discussion to build connections and learn what customers want.
In Marketing and Sales there is nothing more important than knowing how to persuading people to go from “sorry, not interested” to “I want that now!”
Find out some of the hidden science behind the art of persuasion and the answer to the question: can you persuade an acrophobe to walk across a tightrope?
The document outlines 4 signs that a business may be targeting the wrong customers: 1) Not knowing what customers want as their needs can change over time. 2) Not proactively choosing target customers and instead hoping they will choose your business. 3) Having a target market that is too broad and does not focus on a niche. 4) Facing many direct competitors in an overcrowded market. It provides examples like Blackberry not keeping up with changing demands, Chipotle choosing price-insensitive customers, and Nintendo targeting families over hardcore gamers.
This document discusses how to expand your brand through sales. It identifies the key ingredients as your mindset, your customers' mindset, and your sales tools. It emphasizes taking action to achieve goals rather than making excuses. It suggests believing in your ability to succeed and notes that everyone has their own perspective. The document prompts the reader to identify three actions they will take and when they will complete them by attending the session on expanding your brand through sales.
"Lessons Learnt As A Non-Technical Co-Founder"
by Keson Lim, Co-Founder, Tripconomics
Presented at Malaysia Satellite 2013
More information: e27.co/echelon
The document summarizes the evolution of marketing from different eras:
- The Product Era focused on advertising product attributes to consumers.
- The Consumer Era shifted to understanding consumers' desires and seducing target audiences.
- The Relationship Era prioritizes human connection, storytelling, and two-way conversations on social media to build relationships over push marketing.
- Today's marketers must use various "pillars" like content, social media, email and SEO together as part of a complete marketing strategy to attract and convert customers.
Social Selling tips by Top Social Selling Thought LeadersJill Sida
This document provides tips and strategies for using social media effectively for sales and relationship building. It discusses how social selling has evolved with changes in technology and buyer behavior. Prospecting through social media and nurturing relationships online is presented as an important strategy for sales professionals. Building influence, expertise, and trust in one's industry community on social networks like LinkedIn is emphasized as a key foundation for social selling success over time.
Whether you are a brand or a retailer, emotion is the new currency to get consumers to consume, and shoppers to buy. Today, marketers use actual currency in the form of price promotion, but this is costing too much and is no longer sustainable. If emotion is indeed the new currency, then stories are the critical new delivery system. If you want your brand to be a contending force in 10 years, you must write your brand story today, or you will be writing its obituary later. The million dollar question is — how do you
create your brand story?
This document discusses branding and storytelling. It explains that a brand is defined by what others say about it, not what the company says. An effective brand tells stories that resonate with target audiences by starting with the why - the purpose or belief that drives the organization. It also discusses developing brand strategies using archetypes to understand the brand personality and market segmentation to identify the right target audiences. The overall message is that compelling branding starts from understanding purpose and telling meaningful stories.
9 Social Media Tips to get your small business noticedwalmart
The document provides 9 tips for small businesses to leverage social media from T.J. Foltz, president of Humankind Water and winner of Walmart's 2012 Get on the Shelf contest. The tips include grabbing attention within 5 seconds, identifying a compelling hook, developing story angles to support the hook, reflecting the audience's style and interests, making content easy to find, teaching audiences follow patterns, investing sufficient time and energy, being flexible in updating plans, and planning for long-term engagement. Humankind Water was able to gain attention and support for their product through effective use of social media as outlined in the tips.
10 Steps from Strategy to Execution critical in building out a Content Strategy that drives the inbound marketing efforts to help your business succeed.
This document provides tips for using coupons to save money when shopping. It recommends collecting coupons from online printables, coupon clipping websites, and newspaper inserts. It outlines six steps to couponing: use social media for single coupons; learn industry terms; choose one store at a time; set a budget; prepare lists; and shop while going slow, avoiding big hauls, and staying organized with binders, boxes, and storage shelves. The overall goal is to save money on groceries while feeling good about eating for cheap.
Publicity: Creating Awareness for Your Staff Media Now STL
This presentation was given by Aaron Manfull and Jordyn Kiel at the JEA/NSPA National High School Journalism Convention in Orlando, Florida, in 2015. The presentation gives ways for staffs to promote their work and their program.
Learn about some do-able, affordable ways to develop and implement a brand strategy that will put you on the path to better growth and stronger connections with your customers.
Attraction Marketing For Your Network Marketing Successmoonloh
This document discusses the importance of attraction marketing over focusing on products alone. It states that marketing should be the focus, as marketing is more important than products for network marketing success. Effective attraction marketing involves offering true value to people to build relationships and trust, rather than just trying to sell them something. The goal is to become the "hunted" by prospects seeking you out to work with. Creating awareness through marketing is key to starting the sales process and moving prospects through the sales cycle.
This document provides 20 sales quotes to motivate salespeople and improve their performance. The quotes focus on topics like overcoming objections, creating value for customers, effective communication, follow through, and sincerity. Examples include quotes about getting rejections to sell more, pitching visions over facts, stopping meaningless descriptions that confuse buyers, and explaining price once rather than apologizing for quality later. The overall message is to use these quotes to get better at selling by focusing on the customer perspective and priorities.
This document summarizes a presentation about relationship marketing given by Jim Socci, president of Artistic Toy. The presentation discusses the theory of relationship marketing, how it differs from mass marketing by focusing on building relationships with individual customers rather than selling to the masses. It provides examples of relationship marketing and encourages adopting a mindset of collaborating with customers to determine their individual needs rather than just selling products. The goal is to get, keep and grow customers through permission-based marketing and addressing customers individually through interactive communication rather than mass media.
Business of Farming Conference 2016: Crafting Your Farm Storyasapconnections
What makes your farm unique? What about your farm history or production resonates with consumers or buyers? Whether you are selling direct at farmers markets, trying to build your CSA customer base, selling to groceries or wholesale buyers, communicating your farm story and creating your “brand” is critical for success in local markets and tapping into consumer demand for authenticity. Learn more about the importance of communicating the story behind local food and work with facilitators to begin crafting your own farm story.
Marketing for (almost) no money - Startup SpecialLeo Exter
This document provides marketing tips for startups on a zero budget. It recommends focusing on building a basic website first and doing email marketing as these are effective ways to keep in touch with customers using free tools. It also suggests choosing a niche that is clearly defined but not too big or small, and finding "movers and shakers" in that niche to partner with to create word-of-mouth. The document stresses the importance of strategy and choosing the right tactics like social media that fit the startup's resources and goals.
This document outlines 10 principles for effectively marketing to women. It begins by noting that women now make up over half the workforce, account for over 85% of consumer purchases, and are quick adopters of new technologies. However, women feel that only 9% of brands understand and market to them well. The document then provides a diagnostic for organizations to assess where they fall on a spectrum of marketing to women. It proceeds to outline 10 principles for improving marketing efforts to women, including understanding differences between men and women, treating women as "knowledge customers," incentivizing brand advocates, embracing technology, and acknowledging changing gender roles. The overall aim is to improve marketing practices and better reach both women and men customers.
This document provides 5 conversation starters to engage an audience on social media: 1) Comment on and discuss relevant news and media posts, 2) Share personal stories and ask for others' stories, 3) Ask for recommendations relevant to your business, 4) Promote local events and ask about community involvement, 5) Ask open-ended questions to learn more about your audience. The goal is to encourage two-way discussion to build connections and learn what customers want.
In Marketing and Sales there is nothing more important than knowing how to persuading people to go from “sorry, not interested” to “I want that now!”
Find out some of the hidden science behind the art of persuasion and the answer to the question: can you persuade an acrophobe to walk across a tightrope?
The document outlines 4 signs that a business may be targeting the wrong customers: 1) Not knowing what customers want as their needs can change over time. 2) Not proactively choosing target customers and instead hoping they will choose your business. 3) Having a target market that is too broad and does not focus on a niche. 4) Facing many direct competitors in an overcrowded market. It provides examples like Blackberry not keeping up with changing demands, Chipotle choosing price-insensitive customers, and Nintendo targeting families over hardcore gamers.
This document discusses how to expand your brand through sales. It identifies the key ingredients as your mindset, your customers' mindset, and your sales tools. It emphasizes taking action to achieve goals rather than making excuses. It suggests believing in your ability to succeed and notes that everyone has their own perspective. The document prompts the reader to identify three actions they will take and when they will complete them by attending the session on expanding your brand through sales.
"Lessons Learnt As A Non-Technical Co-Founder"
by Keson Lim, Co-Founder, Tripconomics
Presented at Malaysia Satellite 2013
More information: e27.co/echelon
The document summarizes the evolution of marketing from different eras:
- The Product Era focused on advertising product attributes to consumers.
- The Consumer Era shifted to understanding consumers' desires and seducing target audiences.
- The Relationship Era prioritizes human connection, storytelling, and two-way conversations on social media to build relationships over push marketing.
- Today's marketers must use various "pillars" like content, social media, email and SEO together as part of a complete marketing strategy to attract and convert customers.
Social Selling tips by Top Social Selling Thought LeadersJill Sida
This document provides tips and strategies for using social media effectively for sales and relationship building. It discusses how social selling has evolved with changes in technology and buyer behavior. Prospecting through social media and nurturing relationships online is presented as an important strategy for sales professionals. Building influence, expertise, and trust in one's industry community on social networks like LinkedIn is emphasized as a key foundation for social selling success over time.
Whether you are a brand or a retailer, emotion is the new currency to get consumers to consume, and shoppers to buy. Today, marketers use actual currency in the form of price promotion, but this is costing too much and is no longer sustainable. If emotion is indeed the new currency, then stories are the critical new delivery system. If you want your brand to be a contending force in 10 years, you must write your brand story today, or you will be writing its obituary later. The million dollar question is — how do you
create your brand story?
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Used this marketing presentation while teaching a Business Canvas Model Workshop. Looking at the difference between branding and marketing. The changing nature of branding and the basics of sales.
Empowerment through Enterprise - sales and marketing, the engine and the energycaniceconsulting
This document provides guidance on branding and marketing for small businesses. It discusses developing a brand story and defining the target market. Key aspects of branding covered include coming up with a name, choosing colors, building credibility, and creating consistent branding across all marketing materials. The document also distinguishes between marketing and sales, emphasizing that marketing is long-term relationship building while sales focuses on individual transactions. It provides tips on digital marketing tools like websites, social media, and email marketing to promote small businesses.
Differentiate Yourself From the Competition: 15 Sales Experts Share How jennypoore
We all want to believe that we do a better job than anyone else, that no one else can compare. And while confidence is an important part of succeeding in sales, it isn’t true.
A company’s success is largely based on its ability to articulate and execute why it is DIFFERENT and BETTER than the competition.
Being “better” than someone else won’t get you very far. It might just make you feel good in the short-term. And assuming that your competitor will never “catch up” to you is a dangerous game to play.
If you bring this down to the salesperson’s level, those that tend to succeed are skillful at catching their prospect’s attention. They offer information. They send a ‘thank you’ note. They think ahead. On the flip side, the average low-performing salesperson requests information and time from their prospect (rather than offering it), avoids sending a handwritten thank you note (because that would “take too long”), and thinks on the fly (rather than thinking ahead).
Successful salespeople seek to be different, not just ‘better’. Because being different makes them better (i.e. more successful) in the long run.
We were curious about how our fellow sales pros thought about differentiation at the salesperson’s level, so we asked a few experts this question:
“What is ONE way a salesperson can differentiate him or herself from their competition?”
http://www.salesengine.com/sales/differentiate-yourself-from-the-competition-15-sales-experts-share-how/
Social Network Marketing For The Ultimate BuzzJames Hicks
Social network marketing done right can increase your credibility and exposure. any people say that social media marketing is the key to success in the marketing arena in the 21st century. While social
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
Branding in the 21st century faces new challenges due to fast-paced technology, hypercompetition, and overwhelmed customers. Traditional branding using one-way communication is outdated, and new techniques are needed using mobile, social media, and addressing sustainability. Effective branding now requires understanding customer needs, differentiating the brand, and communicating a consistent promise to build loyalty through emotional connections rather than just selling products.
The document discusses 5 reasons for businesses to be social: 1) Improved customer satisfaction by better understanding customer wants, 2) Happy customers provide recommendations that help the business grow, 3) Having an open culture develops company culture and relationships, 4) Customers help sell the service to others through word-of-mouth, and 5) Leadership should genuinely be customer-centric by focusing on customer experience over technology. The document advocates for businesses to join the social business movement to better connect with customers.
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsChris Heffer
Social selling involves using social media to build relationships and fill your sales pipeline. It is important for salespeople to become social sellers and adapt to changing buyer behaviors. Successful social sellers listen to prospects, provide valuable education, and make warm introductions through their social connections. Relationship building on social media takes time but leads to loyal customers through influence and trust.
This document provides guidance on defining a strong brand identity. It emphasizes that a brand is based on true reputation and starts with thorough self-knowledge. It outlines three keys to building a better brand: distinguish yourself through a clear brand position defining your purpose; keep promises to customers through an authentic brand promise; and understand customers by developing detailed brand personas. A strong brand also conveys a vivid personality to resonate with customers.
Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
This document profiles different types of customers based on research analyzing how 500 volunteers interacted with brands across different channels in several sectors. Six main customer segments were identified: Lifestyle Junky, Astute Alpha, Internet Investigator, Dedicated Fan, Social Shopper, and Detached Introvert. Each segment is described in terms of demographics, communication preferences, and implications for how marketers can best engage with them.
Estee Lauder has opportunities for growth through its global online presence, where online sales continue to see double-digit growth. The company has launched nearly 50 new mobile commerce sites to expand in emerging markets where mobile is dominant for online shopping. However, Estee Lauder could do more to engage consumers and keep them loyal through enhanced social media engagement, as they face competition from other brands and companies. The business plan and e-marketing plan have become intertwined, with a focus on building brand loyalty and creating awareness through targeted online strategies.
This document summarizes an article from the magazine "Global CMOTM" about a list of 50 marketing leaders over 50 years old compiled by Alan See. See reached out to his large network on Twitter to identify innovative senior marketers. Some of those featured discuss how they find new ideas, such as by listening to customers, reading widely, and paying attention to trends. Keeping an eye on the future requires understanding the past, embracing new technology, and filtering signals from noise. The list highlights experienced marketers still making important contributions to the industry.
Managing Your Brand in Crisis: A Response to COVID-19Emily Branson
This deck is designed to help you navigate this difficult time, while maintaining your brand's purpose. Learn more about how to adjust your messaging and media approach in the time of COVID-19.
Similar to Dare to be Different: The 3 Most Crucial Elements of Your Brand (20)
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
4. “We don’t have a choice on
whether we DO social media;
the question is how well
we do it.”
- Erik Qualman,
Author of Socialnomics
5. Today you will learn:
HOW to use social media to attract BETTER customers. Customers
who:
Are loyal
Spend more money
Rave about you
Why just knowing how to use social media isn’t enough to MAKE
MONEY for your business
…and how you can fix that
How you can save loads of TIME and MONEY with your social
media, while getting greater results.
11. “When you connect with your
market on an emotional level,
people feel compelled
to do business with you!”
- David Tyreman,
Author of the bestseller
“World Famous”
23. Trading from a cart,
from neighborhood to
neighborhood, how do these
carts let consumers know
where they will be?
The answer is Twitter.
24. Curtis Kimball, the man behind the
Creme Brulee Cart, has quickly
built a following of over 12,000 in
a little over a year.
Most of his business comes from
Twitter - it is the only way you can
find the cart’s location for the day.
39. Jump into social media and just
start posting on Facebook or
tweeting in Twitter WITHOUT
a social media strategy…
and you will WASTE TIME,
WASTE MONEY and
MISS LOTS OF
SALES OPPORTUNITIES.
40. When you have a clear plan,
you get up to
9 times more impact from
every move you make!
43. why
Why do you want to stand out?
What’s your purpose and what is
the outcome you’re looking for?
44. Miishka
fashion house
• Build a base of loyal
clientele
• Share the company’s
latest designs
• Facilitate purchasing of
their products
45. Wine Market
Australia
• Engage with fans and
acquire new customers
• Develop its Facebook
Page into a fully
operational sales channel
• Create strong brand
credibility
46. who
Recapping the importance of
your ideal customer, so you know
who’s attention you want and
where you find them
50. “All small businesses need to use the
internet as a tool. It's going ahead in
leaps and bounds and it's such a great
way to do business. If you're not on it
you'll be last in the marketplace, and
you don't want to be there.”
- Darren Smith
Director, Coastal Cruises
Mooloolooba
51. “Social media is a massive part of
our strategy.
By sticking to a clear strategy and a
basic formula, we aim to offer
a consistent
customer experience.”
52. 1. YOUR IDEAL CUSTOMER –
so you know what type of audience
you are appealing to
2. YOUR VISUAL IDENTITY –
logo, colors, graphics, fonts, imagery
3. YOUR CONTENT –
what you communicate and the
language you use