Don't know what Syttende Mai is? Well, when you build a website, people don't know who you are either. There are things you need to do in order to let your target market know you exist!

1. Building a website is like
throwing a…
Syttende Mai party?
Keys 2 Success Marketing
www.k2smarketing.com

2. Map with the numbers of Norwegians in the U.S. states (~2009)

3. What is Syttende Mai?
The 17th of May (Syttende Mai) is Norway’s
Constitution Day, a wonderful spring holiday
celebrated with red, white and blue ribbons
and flags, national costumes and big smiles
as Norwegians everywhere mark the historic
signing of their Constitution (Grunnloven)
in 1814. That year marked the beginning of
Norway's gaining her independence from
Sweden, fully realized in 1905.

4. This is Beatte, it’s Syttende Mai and she’d like to
throw a party and hang out with all of her friends.

5. Who to invite?
What does she want her guests to experience? What
are you selling, your unique selling proposition?
Where will the party be? Where are you marketing?
When will you have the party? Timeline/deadline?
Why? Your why is the most important part of your
story.
Beatte needs to make some
decisions first:

6. Invites
This is your target market. You need to
know where your clients are in order
to get your site in front of them.
You Are Invited
to Beatte
Syttende Mai Party!

7. Finding your target market and where they “are.”
The more you know about them, the more you
know where to find them. Age, hobbies, married,
kids, retired, career, vacation, interests. Some
people call this your “avatar.”
Are they on social media? If so, what platform?
Do they respond to snail mail marketing? Do they
read the paper?
Do they go online to find you? If so, what words
are they using to find you?

8. Follow the
instructions to
get this beautiful
cake!
•Keyword research
•Knowing special needs (Gluten-
free!)
•Creating a strategy based on your
target market
•Where to implement your marketing

9. Timeline
It’s important to have timelines for your
plans as well as tracking for what you are
doing. We also need to be informed of the
sales cycle.

10. You need to communicate your why!
What is your unique selling proposition?
What is your story?

11. My recipe for Success
is Referral Partners!
✓ Business Attorney
✓ Business Photographers
✓ Copywriter
✓ Financial Planner
✓ Printing Company
✓ Promotional products company
✓ Business coach

12. Potential Clients
➡ Businesses who do not have a responsive
website
➡ Businesses that are spending money on
marketing and not getting results
➡ People who want to sell online
➡ New business owners