6. How We Sold:
● Posted on social media
o current and past Ogg Hall Facebook groups
● Spread word-of-mouth at staff meetings
o encouraged staff to talk to their residents
● Coordinated with staff to buy large order to
give away as prizes/thank you gifts
7. Obstacles and Overcoming Them
● Low sales in first half of project
○ Social media marketing was not working well
○ No soliciting allowed in res halls
● Getting housing people to make a bulk order
as prizes for a “Harry Potter” themed trivia
night
8. Lessons and Advice
● Survey your potential customers for what they would
like to see in a product
● Be aware of all regulations in private residence halls or
whatever channel you will be selling through
● It can be more effective to target a specific event than
individual customers
● Target an event early on
● Use connections