The group sold 61 t-shirts total for $799.55 in sales and $102.38 in profit for Make-A-Wish. Their customers included friends, family, employees of Make-A-Wish, and student organizations. They promoted the shirts on social media, through a fundraising page, and emails to the Wisconsin Make-A-Wish chapter. Challenges included profits only going to one chapter and a lack of communication, but lessons included dividing roles, targeting markets, and continuous advertising.