Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the job. In this workshop you will explore the components of a successful personal brand, determine your goals in building a personal brand, identify your target audience, who they are and how to communicate effectively and purposefully to build credibility and authority for your personal brand.

1. HERO BRANDING
HOW TO BUILD A PERSONAL BRAND OF CHAMPIONS
1
@millennovator #HeroBranding
Katherine Lisciani

2. #HEROBRANDING @MILLENNOVATOR
AGENDA
▸ Identify your goal in building a personal brand
▸ Deconstruct the elements of a successful personal brand
▸ Uncover the unique characteristics that differentiate your personal brand
▸ Identify your target audience and the best way to communicate your
personal brand
▸ Solidify a plan for building agency through your personal brand
OVERVIEW

3. #HEROBRANDING @MILLENNOVATOR
“GREAT BRANDS DELIGHT PEOPLE. THEY HAVE
GENUINE MEANING IN PEOPLE’S LIVES. THEY
HAVE THE ABILITY TO DRIVE CULTURAL CHANGE
AND REDEFINE HOW WE DO BUSINESS.”
FIONA ROSS,
GLOBAL BRAND HEAD AT VIRGIN
WHY BRAND?

4. #HEROBRANDING @MILLENNOVATOR
WHY BRAND?
▸ Purpose of brand in your
business…
▸ “Why should my customers
care that I exist?”
BUSINESS VS. PERSONAL BRANDING
Purpose of branding
yourself...
“Why should my target audience
care what I have to say?”

5. #HEROBRANDING @MILLENNOVATOR
WHY BRAND?
IDENTIFY YOUR GOAL IN BUILDING A PERSONAL BRAND
▸ Find a better job so you can earn more money and/or be happy to go
to work every day
▸ Win more clients for your company to increase sales and increase your
earnings
▸ Land better clients for your company to make your company more
efficient
▸ Grow your professional network so you open more professional
opportunities
▸ Build online communities to further increase professional opportunities
▸ Lay the foundation for future success; however you define it
FIRST THINGS FIRST…

6. WHO WAS YOUR
FIRST HERO?
Dad
Mom
Sibling
Teacher
Friend
Imaginary Friend

7. #HEROBRANDING @MILLENNOVATOR
COMPONENTS OF A SUCCESSFUL PERSONAL BRAND
YOUR HERO BRAND
▸ Values
▸ Passions
▸ Priorities
▸ Personality
▸ Target Audience
▸ Unmet Need
▸ Consumption
Preferences
WHAT YOU
DO WELL
WHERE THE
OPPORTUNITY
LIES

8. #HEROBRANDING @MILLENNOVATOR
“THE FOUNDATION OF PERSONAL BRANDING RESTS ON AUTHENTICITY:
THE ABILITY TO TAP INTO YOUR GENUINE, HUMBLE, AND INDIVIDUAL
HUMAN QUALITIES FROM WHICH YOUR IDENTITY, PERSONALITY, AND
CHARACTER STEM.”
Lida Citroen,
Social Media Today
FOUNDATION OF A SUCCESSFUL PERSONAL BRAND

9. #HEROBRANDING @MILLENNOVATOR
FOUNDATION OF A SUCCESSFUL PERSONAL BRAND
ESTABLISHING CREDIBILITY
(Values + Priorities + Passions + Personality)
=
AUTHENTICITY
PASSIONS
PERSONALITY
VALUES
PRIORITIES

10. #HEROBRANDING @MILLENNOVATOR
COMMUNICATING VALUE
WHAT UNIQUE PERSPECTIVE DO YOU OWN?

11. #HEROBRANDING @MILLENNOVATOR
IDENTIFYING YOUR TARGET AUDIENCE
WHO ARE YOU SPEAKING TO? WHERE?
@GARYVEE

12. #HEROBRANDING @MILLENNOVATOR
IDENTIFYING YOUR TARGET AUDIENCE
PRO TIP
Consider your personal
LinkedIn page the perfect
platform for branding.
The brand is not your
company it’s you.
YOU

13. #HEROBRANDING @MILLENNOVATOR
FOUNDATION OF A SUCCESSFUL PERSONAL BRAND
GAINING INFLUENCE
(Values + Priorities + Passions + Personality)
x CONSISTENCY
=
TRUST
PASSIONS
PERSONALITY
VALUES
PRIORITIES

14. GIRLBOSS.COM
SHOW THE VALUE OF YOUR PERSPECTIVE IN THE CONTEXT OF WHAT YOUR
AUDIENCE IS INTERESTED IN LEARNING ABOUT
PRO TIP
A personal brand should help
differentiate you from the
crowd. Find what makes you
unique & showcase it in
everything you do.
Over and over, and over
again.

15. #HEROBRANDING @MILLENNOVATOR
“IF YOU CAN INJECT YOUR PERSONALITY INTO WHAT YOU DO AND THE MESSAGE YOU
SHARE YOU’LL BE ONE STEP AHEAD IN THE CONTENT MARKETING GAME. YOU CAN’T
PLEASE EVERYONE, AND YOU SHOULDN’T BE TRYING TO IN THE FIRST PLACE… I WEAR
MY HEART ON MY SLEEVE AND NEVER PRETEND TO BE SOMEONE I’M NOT. THAT’S THE
BEST ADVICE I CAN GIVE TO ANYONE, REGARDLESS OF WHO THEY ARE OR WHERE
THEY’RE GOING.”
JASON MILLER,
WELCOME TO THE FUNNEL
IDENTIFYING YOUR TARGET AUDIENCE

16. #HEROBRANDING @MILLENNOVATOR
RECAP
▸ Identified your goal in building a personal brand
▸ Deconstructed elements of successful personal brands
▸ Uncovered the unique characteristics that differentiate your personal
brand
▸ Identified your target audience and different ways to communicate value
with your personal brand
▸ Solidified a plan for building agency through your personal brand
WHAT YOU LEARNED TODAY

17. KATHERINE LISCIANI
Marketing is not a department it’s a strategy.
@millennovator #HeroBranding