Learn how brands like Airstream, Post-it by 3M, the Minnesota Wild and Game Informer magazine use brand advocacy in their day-to-day marketing and communications.
Cause Marketing and Social Tools presentation at Blog World Los Angeles, Nov 3 - 5, 2011. Joe Waters | Selfishgiving.com, Megan Strand | Cause Marketing Forum, and Noland Hoshino | Bcause Media Social Communications
Presented at the Digitial Sport Summit this presentation covers the costs of social media and the methods possible for gaining a return on investment in the space.
INFLATABLE PARTY MASKS - PROMOTIONAL & RETAILMichael Lenis
An IMG Company Bio presentation created for the interested parties from the Licensing Expo 2016. This presentation goes into detail about our company, product, and the previous successful projects we have worked on.
How do you keep your current customers happy? This presentation is from our monthly Geek Meets where we share 20 minutes of marketing tips, 20 minutes of marketing tools, 20 minutes of Q & A. Free webinars the last Friday of each month. Register at http://inboundtrain.com/geek-meets
In this presentation, you will learn how to get more likes on your Facebook page (without having to pay for it). Also, you will learn the 6 sins of social media.
Cause Marketing and Social Tools presentation at Blog World Los Angeles, Nov 3 - 5, 2011. Joe Waters | Selfishgiving.com, Megan Strand | Cause Marketing Forum, and Noland Hoshino | Bcause Media Social Communications
Presented at the Digitial Sport Summit this presentation covers the costs of social media and the methods possible for gaining a return on investment in the space.
INFLATABLE PARTY MASKS - PROMOTIONAL & RETAILMichael Lenis
An IMG Company Bio presentation created for the interested parties from the Licensing Expo 2016. This presentation goes into detail about our company, product, and the previous successful projects we have worked on.
How do you keep your current customers happy? This presentation is from our monthly Geek Meets where we share 20 minutes of marketing tips, 20 minutes of marketing tools, 20 minutes of Q & A. Free webinars the last Friday of each month. Register at http://inboundtrain.com/geek-meets
In this presentation, you will learn how to get more likes on your Facebook page (without having to pay for it). Also, you will learn the 6 sins of social media.
A single blind RCT to evaluate the effect of intraoperative bupivacaine infilteration fro post operative pain relief was conducted. Observations based on the VAS and mean duration for requirement of 1st analgesic dose post operatively. Results compared with other similar studies and found that the there is significant reduction in the VAS of post operative pain and increase in the duration for requirement for the 1st dose of the analgesic postoperatively
In this paper, linear graphical method, moment method and inverse function method are first applied in the laboratory test of one dimensional sand column device, determining the longitudinal dispersion coefficient. The longitudinal dispersions for five groups of sand taken from 20cm below the ground surface in the Oil Refinery of China Petroleum Ningxia Filial are obtained. On this basis, the problems within the calculation process when the three kinds of methods are applied into actual data were discussed. It can be readily concluded that the three values of dispersion coefficients are approximate, and the errors caused by the subjective factors of artificial mapping and numerical reading were avoided. The inverse function method is recommended to apply for the high accuracy, sample calculation process, less known conditions and better linearity.
Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.
In this research work we have developed a mathematical model for predicting the success class [flop , hit , super hit] of the Indian movies, for doing this we have develop a methodology in which the historical data of each component [e. G actor , actress, director, music ]that influences the success or failure of a movie is given is due weightage and then based on multiple thresholds calculated on the basis of descriptive statistics of dataset of each component it is given class [flop , hit, super hit] label. This dataset is then subjected to neural network [LM] based learning algorithm for automating the process and results in terms of match between actual class labels and predicted labels are evaluated. Results show that our strategy of identifying the class of success is highly effective and accurate which apparent from the classification matrix also.
Due to continuous growth of the Internet technology, it needs to establish security mechanism. Intrusion Detection System (IDS) is increasingly becoming a crucial component for computer and network security systems. Most of the existing intrusion detection techniques emphasize on building intrusion detection model based on all features provided. Some of these features are irrelevant or redundant. This paper is proposed to identify important input features in building IDS that is computationally efficient and effective. In this paper, we identify important attributes for each attack type by analyzing the detection rate. We input the specific attributes for each attack types to classify using Naive Bayes, and Random Forest. We perform our experiments on NSL-KDD intrusion detection data set, which consists of selected records of the complete KDD Cup 1999 intrusion detection dataset.
In this research work we have develop a new scoring mathematical model that works on the five types of questions. The question text failures are first extracted and a score is found based on its structure with respect to its template structure and then answer score is calculated again the question as well as paragraph. Text to finally reach at the index of the most probable answer with respect to question.
Удивительные факты из жизни обычной птицы - соловья. Как громко выводят они свои трели в весенних кустах! Купите себе участок без подряда с коммуникациями в Подмосковье - и наслаждайтесь пением этих птиц! Компания "Удача" предлагает участки без подряда для строительства дачи или дома в 14 поселках на любой вкус! Подробнее об этом можно узнать на сайте ydacha.ru
Talknote: The Rise of Audiences as Brand Assetsdmg events Asia
Without an audience, your marketing is a tree falling in the forest that nobody hears. Every single business needs an audience to succeed, and that’s exactly why we pay to reach them through advertising. But what about your proprietary audiences—subscribers, fans, and followers that your company alone can reach? Who is in charge of their development? Their management? Their long-term growth? Join author Jeff Rohrs as he demonstrates why audience may just be one of the most important assets you can build for your brand today.
A single blind RCT to evaluate the effect of intraoperative bupivacaine infilteration fro post operative pain relief was conducted. Observations based on the VAS and mean duration for requirement of 1st analgesic dose post operatively. Results compared with other similar studies and found that the there is significant reduction in the VAS of post operative pain and increase in the duration for requirement for the 1st dose of the analgesic postoperatively
In this paper, linear graphical method, moment method and inverse function method are first applied in the laboratory test of one dimensional sand column device, determining the longitudinal dispersion coefficient. The longitudinal dispersions for five groups of sand taken from 20cm below the ground surface in the Oil Refinery of China Petroleum Ningxia Filial are obtained. On this basis, the problems within the calculation process when the three kinds of methods are applied into actual data were discussed. It can be readily concluded that the three values of dispersion coefficients are approximate, and the errors caused by the subjective factors of artificial mapping and numerical reading were avoided. The inverse function method is recommended to apply for the high accuracy, sample calculation process, less known conditions and better linearity.
Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.
In this research work we have developed a mathematical model for predicting the success class [flop , hit , super hit] of the Indian movies, for doing this we have develop a methodology in which the historical data of each component [e. G actor , actress, director, music ]that influences the success or failure of a movie is given is due weightage and then based on multiple thresholds calculated on the basis of descriptive statistics of dataset of each component it is given class [flop , hit, super hit] label. This dataset is then subjected to neural network [LM] based learning algorithm for automating the process and results in terms of match between actual class labels and predicted labels are evaluated. Results show that our strategy of identifying the class of success is highly effective and accurate which apparent from the classification matrix also.
Due to continuous growth of the Internet technology, it needs to establish security mechanism. Intrusion Detection System (IDS) is increasingly becoming a crucial component for computer and network security systems. Most of the existing intrusion detection techniques emphasize on building intrusion detection model based on all features provided. Some of these features are irrelevant or redundant. This paper is proposed to identify important input features in building IDS that is computationally efficient and effective. In this paper, we identify important attributes for each attack type by analyzing the detection rate. We input the specific attributes for each attack types to classify using Naive Bayes, and Random Forest. We perform our experiments on NSL-KDD intrusion detection data set, which consists of selected records of the complete KDD Cup 1999 intrusion detection dataset.
In this research work we have develop a new scoring mathematical model that works on the five types of questions. The question text failures are first extracted and a score is found based on its structure with respect to its template structure and then answer score is calculated again the question as well as paragraph. Text to finally reach at the index of the most probable answer with respect to question.
Удивительные факты из жизни обычной птицы - соловья. Как громко выводят они свои трели в весенних кустах! Купите себе участок без подряда с коммуникациями в Подмосковье - и наслаждайтесь пением этих птиц! Компания "Удача" предлагает участки без подряда для строительства дачи или дома в 14 поселках на любой вкус! Подробнее об этом можно узнать на сайте ydacha.ru
Talknote: The Rise of Audiences as Brand Assetsdmg events Asia
Without an audience, your marketing is a tree falling in the forest that nobody hears. Every single business needs an audience to succeed, and that’s exactly why we pay to reach them through advertising. But what about your proprietary audiences—subscribers, fans, and followers that your company alone can reach? Who is in charge of their development? Their management? Their long-term growth? Join author Jeff Rohrs as he demonstrates why audience may just be one of the most important assets you can build for your brand today.
How to Stand -Out in a Content-Saturated World (Lynchburg Association of Real...Antoine Dupont
At the core of modern marketing lies one common frustration for most business owners: how do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing. In this presentation, Award Winning Marketing Strategist & Expert Antoine Dupont, will show you the tools and techniques for creating remarkable content in order to get more leads and grow your business. By focusing on quality vs. quantity, and on bull’s eye research, you’ll learn how to create content people want to watch & read, and ultimately do business with you. Most companies waste tons of money every month on stuff that no longer works. It’s time to stop this madness and Antoine will show you how, through a series of easy-to-implement, actionable recommendations.
5 simple rules for a marketer to engage the Youth that has grown up \'digita\'l. Based on the classic 4P\'s of marketing
(I presented this a few years ago and the principles are very valid even today)
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Mill...Elizabeth Quintanilla, MBA
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and word-of-mouth marketing.
Want the next Coolest Marketing strategy to Engage Your Customers and their friends? This discussion will focus on the important elements in developing and launching a successful word-of-mouth campaign. This is a strategic tool for raising the awareness of your product, brand and PR in your marketing strategy. Our expert will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline.
5 Key Elements to Writing Irresistible Email Subject Lines [Infographic]Tiffani Allen
Email marketing works. And there are hundreds of stats to prove it. Your efforts will be even more effective when you write the perfect email subject line to accompany your email campaign. It takes a bit of time, along with a sprinkle of art and a dash of science, but follow these five tips to writing irresistible email subject lines and you’ll be in pretty good shape.
Want to chat more about taking your email campaigns to the next level? Contact us- www.ciceron.com
INNOVATION JAM 2
Virtual Reality, Internet of Things, Programmatic Advertising and Beacon Technology
Four consumer technologies are about to disrupt the way you think about digital marketing in 2016: virtual reality, the “Internet of Things” (IoT), programmatic advertising and beacon technology. In the very near future, these innovative technologies will dramatically transform how consumers experience a brand and its products and services.
Join us for a showcase event with the following experts who will demonstrate how these disruptive technologies could become game-changers in your industry:
The Internet of Things: Justin Grammens is a professor at the University of St. Thomas and founder of Recursive Awesome, an IoT consulting company. He will demonstrate how to enable richer experiences for your customers by leveraging hardware and software to decipher vast amounts of data and reveal insights and analytics to help you connect on a deeper level.
Virtual Reality and 360 Video: Chuck Olsen is an award-winning video and web producer, and co-founder of Visual, a virtual reality company that creates extraordinary engagement through the power of immersive video. Chuck will demonstrate how 360-degree video content distributed on desktop, mobile and VR can engage your audience like never before.
Programmatic Advertising: Ashley Evenson leads the programmatic advertising, ad technology, and programs at Ciceron, and has spent nearly 10 years in the digital media space. She will demonstrate why programmatic advertising needs to be an integral part of your marketing strategy in 2016 with solutions for video, display and mobile.
Beacon Technology: Kent Strand is Managing Partner of Accredent LLC – a Minneapolis-based strategy consulting firm specializing in the Internet of Things (IoT) and Data Analytics space. He will present Proximity Marketing with Beacons. This presentation will answer key questions such as: Why are marketers using beacons? What do proximity marketing campaigns look like? How can proximity fit into a company’s overall IoT strategy?
Budgeting season is upon us as 2016 quickly approaches! Now is the time to determine the CMO’s 2016 digital priorities– what do you want to accomplish with your digital marketing strategy next year, how much do you need to invest, and which strategies and tactics do you need to execute to achieve these goals?
We found a few studies that illustrate how CMOs are prioritizing for digital in the next year. Even if you’re not the CMO, it’s important to know how the industry is trending to inform your business objectives. The information below makes one thing, if nothing else, abundantly clear: Your organization needs to be digital. Further than that, you need to moving toward mobile.
So, while you’re sitting around the conference table with your team talking about next year’s plans, use the information in this infographic as a guide. If you want some additional help planning for 2016, feel free to reach out: chloe@ciceron.com.
3 Myths About Programmatic [Infographic]Tiffani Allen
Programmatic is gaining momentum for many reasons, including increased efficiency and improved transparency compared to old media models, yet a few myths still exist around the topic. For example, it’s a common misconception that programmatic inventory is leftover inventory– the bottom of the barrel supply that’s in low demand. Although this was accurate during the early days of programmatic, it is no longer the case. In fact, publishers now offer premium inventory in this space. Check out the following infographic to learn about two more myths that might cloud your perception of the programmatic media space.
9 Facts You Probably Didn't Know About Millennials [Infographic]Tiffani Allen
There's a lot of data about Millennials swirling the web. And for good reason-- As this generation's population surpasses that of Gen X-ers and Boomers, marketers are eager to understand this diverse group of people that grew up alongside technology. As Pew Research says so eloquently, "[Millennials] are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future." With this distinct track record, no wonder people are dying to understand this population. The infographic below highlights some key facts about Millennials that you've probably never heard before. Which one surprises you most? Comment below!
The Business Case for Employee AdvocacyTiffani Allen
If you're wondering what employee advocacy can do for your business, or if you're just looking to make a business case for a new program to your boss, this whitepaper has all the information you need to get started.
Ciceron Presents Brand Nation: The Employee Advocacy RevolutionTiffani Allen
A nation is one whereby its citizens are unified by a common belief system. Successful, flourishing nations do so by embracing and extending the diversity and talents of their people. But what about brands? Don’t we too have people unified by common beliefs? Are we celebrating and extending the virtues of our employees?
In the last few months, the concept of employee advocacy has taken the marketing world by storm. But what you don’t see are the realities of what exactly we mean by employee advocacy. That's what was covered in Brand Nation!
Your 2015 Digital Marketing Essential Planning GuideTiffani Allen
Q4 is one of the most hectic, anxiety-ridden times of the year for the marketing department. Not only are we dealing with wrapping up our initiatives from 2014, including getting rid of our ‘use it or lose it’ budgets, but we’re simultaneously trying to plan for an even better 2015. It’s hard to keep all of that information straight!
Because we hear these concerns from clients and friends frequently, we’ve decided to pull together this guide to examine the top 25 must-haves for your 2015 digital marketing strategy. No matter what you do next year, you’re going to want to consider each of the following components to create a holistic and complete digital strategy. With that in mind — here is Your Essential 2015 Digital Marketing Planning Guide!
A Second Chance at an Email Marketing First Impression #InfographicTiffani Allen
After the success of last year's First Impressions Email Marketing Study, we decided to revisit the same brands and see what (if any) changes had been made.
It turns out, over 16% have changed for the better, but 77% of brands are STILL not making a good first impression.
Ciceron MBA Session 5: “Are Brands in Crisis Mode or at the Beginning of a Ne...Tiffani Allen
Managing brands in the consumer networked world is like riding a massive wave. A big wave starts way out at sea and gains steam as it hits shallower waters and closer to shore. It’s no wonder that, at any moment, you feel either as though you’re the greatest wave rider on the planet or just about to eat ocean.
As consumer influence on brands continues to grow, how do we manage and grow brands? Luckily, we have the tools and technology needed to make this a smooth and beneficial transition for both brands and consumers. But what about us humans? Technology can’t lead. Only we can.
Digital Marketing: Keep Up or get Left BehindTiffani Allen
It’s hard to see the big picture when you’re staring at your own belly button, so to speak. Obviously, that’s extremely important for your digital marketing plan — you know, the entire execution stage. But what’s also important is seeing the proverbial forest. Every once and a while, we need to take a step back and look at what other’s in the industry are focused on, concerned about and struggling with.
Email marketing is an effective way to stay in touch with current customers and prospects. Whether it’s a promotional email or a thank you email, it has a specific purpose and fits a specific need in your relationship with your customer. But many marketers still need proof that email marketing works — and it does, but only if you’re doing it right.
As 2013 comes to an end, it’s time to shift our focus to 2014. New concerns come with the new year: Where do we invest our marketing budget? What areas should we cut back on, and what areas do we increase our spend? It’s a chaotic time. And the decisions that you make, the plans that you make, are going to be your life for the next year. No pressure or anything.
So what are we supposed to do about this? That’s the purpose of this infographic — to give you a better idea of where your fellow marketers plan to invest their marketing dollars, and where they plan to cut back.
Ciceron MBA #4: “Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurtu...Tiffani Allen
The Ciceron MBA program is based on the principles of Marketing, Breakfast, and Action. Each event is meant to further your understanding about a specific marketing principle, enjoy networking and some breakfast, and introduce you to other local marketing leaders.
This event featured Ashanti Abdullah, sales and marketing manager for Rhymesayers Entertainment, Chris Iles, the senior manager of corporate communications for the Minnesota Twins and Mary Sellke, events, donations and Surly Gives a Damn coordinator for Surly Brewing.
Retail facebook engagement [infographic]Tiffani Allen
Retailers have taken to social media in a big way, especially Facebook. But with a drop in the rate of engagement and fan action, who's keeping their head above water?
Do CEOs use social media? [infographic]Tiffani Allen
68% of Fortune 500 CEOs aren't active on social media. With the rise in popularity of social media with consumers, it's more important than ever that CEOs get involved in at least one social network to better communicate with their customers.
This presentation is from the 3rd Ciceron MBA, "ROI and the Art of the Agile Budget." The panel (from left to right) featured Gabrielle Wesley of Pillsbury, Kris Huson of the Children's Cancer Research Fund, and Ciceron CEO Andrew Eklund.
The Journey from Influencer to AdvocateTiffani Allen
It is likely that your brand already has a segment of influencer relationships achieving advocacy levels, known as Influential Advocates. Our approach evaluates, segments, and prioritizes current influencer lists based first on category and audience relevance, then overall reach, and finally, by their ability to spur action from their audience, or resonance.
Ciceron believes that the best influencers start out with the best of intentions. Our goal is to activate both current and potential influencers early and often. Beyond activation, Ciceron develops engagement plans designed to build and sustain an ongoing relationship that quickly progresses into measurable actions on behalf of a brand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
3. OUR PANEL
Mollie Hansen,
VP of Marketing, Airstream Inc.
Ryan Stanzel,
Digital Content Manager, Minnesota Wild
Andrew Eklund, Moderator
CEO & Founder, Ciceron
Andy McNamara,
Editor-in-Chief, Game Informer Magazine
Jennifer Stoltenow,
Marketing Communications Manager, Post-it Brand
#CiceronMBA
4. OUR PANEL
Mollie Hansen,
VP of Marketing, Airstream Inc.
#CiceronMBA
5. OUR PANEL
Mollie Hansen,
VP of Marketing, Airstream Inc.
#CiceronMBA
#CiceronMBA
6. Who is Airstream?
ü 83 Years old
ü Opened production in OH in 1953
ü Oldest RV company in North America
ü Manufactures travel trailers and motorhomes from one location in
Jackson Center, OH
ü 80 dealers in NA, 4 in Europe, Japan, China, South Korea, Australia
& Thialand
ü The pinnacle of the travel trailer industry, 3X retail price
ü A subsidiary of Thor Industries, Inc. (THO)
ü An American icon
#CiceronMBA
8. Early History
Dr. Norman W. Holman, Sr. bought Wally’s plans in 1935 and built his Airstream Torpedo trailer shell
that year. He finished the trailer interior in 1937, it is the oldest Airstream and still on road today!"
#CiceronMBA
21. Role of a Pro Sports Team
ü How Can We Get $$$!
ü Informative!
ü Interactive
#CiceronMBA
22. #beatthebeatwriter
ü Why let the reporter scoop
the team and put his/her
own spin on it.
ü Get management to buy into
this!
ü Every click on your website is
a chance for more revenue
#CiceronMBA
23. Selling, Without Selling Out
ü How to get Click$ to your
website, and make corporate
and ticket revenue, without
interfering with your brand
ü The Wild’s top 8 social
campaigns earned more than
$250,000 of corporate
revenue:
ü Target
ü Campbell’s
ü AAA Minneapolis
ü Blue Cross/Blue Shield
of Minnesota
ü Gander Mountain
ü Davanni’s
ü Red Baron/Schwan’s
ü McDonald’s
#CiceronMBA
29. Post-it® Brand Social Media Strategy Reflects our Brand Strategy
Connect with consumers by demonstrating how Post-it® Products unlock the
possibilities of their day
Connecting at an
application and
emotional level
#CiceronMBA