What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughFalcon.io
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are tried and true, others are up and coming. Take a look! http://blog.newscred.com/article/ada52b6393aa8023a64fd9ce194da81f/50-most-influential-content-marketers-on-slideshare
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
Trend and Challenge Digital Marketing 2017Gilang Ridzky
With communication as my educational background and my work experience in social media marketing's field, I'm interested to do some little-analytical about Trend and Challenge Digital Marketing 2017 then write it down as you can see here.
I just wrote the matter-most-point, if you're interested to know more about my interpretation/presentation/whatever you call it, just send me an e-mail at gridzky@gmail.com so I can send you the details. Because I'm too lazy to share the details here. Thank you.
Warm Regards,
Gilang Ridzky Yuwono.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughFalcon.io
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are tried and true, others are up and coming. Take a look! http://blog.newscred.com/article/ada52b6393aa8023a64fd9ce194da81f/50-most-influential-content-marketers-on-slideshare
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
Trend and Challenge Digital Marketing 2017Gilang Ridzky
With communication as my educational background and my work experience in social media marketing's field, I'm interested to do some little-analytical about Trend and Challenge Digital Marketing 2017 then write it down as you can see here.
I just wrote the matter-most-point, if you're interested to know more about my interpretation/presentation/whatever you call it, just send me an e-mail at gridzky@gmail.com so I can send you the details. Because I'm too lazy to share the details here. Thank you.
Warm Regards,
Gilang Ridzky Yuwono.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
An in-depth presentation for Starbucks' s Social Media Strategy beginning in October 2016. Objectives include increasing engagement across all social media platforms.
Developing a Marketing Plan or Campaign - FerraroVINCE FERRARO
Presentation on marketing, marketing management, and branding I gave to career Marines and Navy personnel. They are exiting the military within the next year and are trying to learn as much as they can about civilian life, business, and future careers.
Hybrid Event Community Building Strategy a PCMA WebinarDana Freker Doody
Created for a #PCMA webinar on how a hybrid event -- livestreaming from the trade show floor while simultaneously educating face-to-face attendees -- can solve strategic objectives related to marketing, attendance, membership and education of the community.
When we talk about "event content" what do we mean? And what is 'event content management'? This handy slide deck shows you what types of things make up event content and how that content can be used and re-purposed to market your event. It also shows the role of an event content management tool and how it can help collect, organize, manage and market content for your conference or meeting.
User Acquisition in Russia | Irina Tripapina, Stanislav SychenkovJessica Tams
Delivered at Casual Connect Europe 2016
Gain user acquisition insights from the largest Russian publisher - Mail.ru Group. The owner of domestic social networks VK.com and OK.ru will share best practices and case studies from the global publishers that are already increasing revenues in the Russian market. Come and learn how to acquire and benefit from millions of Russian mobile users, using advertising platform of myTarget (Mail.ru).
This is a digital marketing launch plan for a bottled water, which have minerals into it. Positing is bit tricky because it's something more than normal drinking water but not an energy drink.
Cheetah Mobile (NYSE: CMCM) is the world’s leading mobile security and tool provider as we are currently ranked as the largest mobile application developer in the world. Serving more than 567 million mobile monthly active users (MAUs) by the end of September 2015, our core products and services include Clean Master, Battery Doctor, CM Security, CM Launcher.
As 74% of our mobile MAUs are overseas users outside of China, we seek for further expansion in the international market by concentrating on English users. We therefore want to incorporate high quality news content into our mobile apps in the U.S as the way to enhance the overall user experience for overseas users. At present, we are interested in extending our range of news content and would appreciate any possible cooperation with your company in terms of licensing our uses of your company’s news content in our products and services.
Bitgamepro Powerpoint and Compensation Plan in english version 1.0pedro garcia
BitgamePro is an innovative company in the video games industry, with the mission to provide the opportunity for everyone to join our organization, to be part of the video game industry which has surpassed and has grown exponentially through the years; and not just as a consumer, but also generating revenues through BitgamePro.
BitgamePro lets you play online from your computer and mobile, and BitgamePro is also found within the crypto currencies industry as we have our own crypto currency that can be used to buy and sell different games like playstation, xbox , nintendo, etc, and distribution of profits will be shared in a compensation plan as the network marketing and we also have contests and raffles where you can win different prizes.
Give us a like and follow us on our facebook page:
https://www.facebook.com/bitgamepro/
20 Quotes to Help You Rock Your Digital Marketing Strategy at WorkLive And Social
If you work in any area of digital marketing you may go through days where work is tougher than ever and you just want to give up.
We have created this slideshare to get you through those hard times. By putting together our favourite quotes from this year so far you can always enjoy some inspiration and motivation to help you continue doing great things.
Rebooting the whole idea of content marketing as a different kind of business activity, rather than as an alternative form of advertising and marketing. This was my keynote at #ContentJam16
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Dr. Mathew McDougall, Founder and CEO of Digital Jungle will outline 20 useful considerations when planning a Chinese focused social media program. The per-commencement phase of a social media program is often forgotten or ill conceived thus leading to ineffective outcomes. His talk will introduce the ideas of: 1. Story telling 2. Using research to determine audience segmentation 2. Understanding what metrics make sense to track 3. Liking, Sharing and Engaging.
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
För mig som "early adopter" av sociala media känns social selling mer som ett sätt att vara än en uttänkt strategi. Att stötta och hjälpa mina kontakter är naturligt och jag tror själv att det är nyckeln till framgång!
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Content Marketing World 2014 Recap: What Libraries Need to Know!Angela (Shoup) Hursh
I attended Content Marketing World 2014 #CMWorld in Cleveland, Sept. 8-11. This is a recap of the presentations I attended, most of which related to my work as a Content Team Leader in the marketing department of a major metropolitan library. Includes main points from key speakers, photos and video! Talk to me about your experience on Twitter @Webmastergirl or email me at Angela.Hursh@CincinnatiLibrary.org.
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017Constant Contact
Social media is one of the most important marketing tools your small business has to reach your audience because that’s where your customers spend their time.
But, as a small business owner, do you really have the time to post multiple times on multiple networks every day or keep up with the changes in social media marketing trends? According to one study, 64% of small businesses monitor their business social media marketing once a week!
You can be successful on social media and save time this year if you focus only on the networks and trends that work and appeal to your audience. To make it easier on you, we decided to seek advice from 33 experts. We asked them: What is the one social media trend small businesses and marketers should watch out for in 2017?
View their advice in our Slideshare, 33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
Similar to 16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockstar Event Speakers. (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
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>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
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What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockstar Event Speakers.
1. 16 KILLER MARKETING TACTICS FOR 2017
PREDICTIONS OF THE SOCIAL MEDIA ROCKSTAR EVENT SPEAKERS
2. Learn More At The Social Media Rockstar Event
Willmar Conference Center in Willmar, MN on Wednesday, September 14th, 2016
The Social Media Rockstar Event is a full day digital
marketing conference featuring the best in social
media and digital marketing experts including:
• Lee Odden
• Jen Jamar
• Ryan Peña
• Ashley Zeckman
• Drew Gneiser
• Ed Heil
• Adam Dince
• Mykl Roventine
• Nick Westergaard
• Dennis Yu
• Aaron Weiche
• Jerrid Sebesta
• Erin Bemis
• JoAnne Funch
• Janet E. Johnson
• Jon Rognerud
The Redwood Falls and Willmar Social Media Breakfast Groups bring
education, training and networking right to our backyard; rural Minnesota.
3. Stop Chasing Shiny Objects
Lee Odden
World Traveler, Foodie, Beardie and Marketer
Shiny objects are tempting, but do you know what? There are marketing tactics
killing marketing. If companies would stop lazy, crappy content, irrelevant ads,
pushy emails, no-value social and worst of all, marketing without any empathy
for what the customer really wants, they could start killing competitors and
stop killing new customer opportunities. The most important marketing tactic
is the one that makes it easy for customers to do business with you. Find out
what customers want and give it to them in a relevant, credible and infotaining
way.
Lee’s Rockstar Presentation: How to Win Social Friends &
Influence Your Customers
@leeodden
4. Instagram Stories
Nick Westergaard
Brand Builder, Father to Five, Husband to One
Here’s what’s funny — Instagram stories are notoriously un-new.
They admitted to stealing the feature from Snapchat. And yet I
think with Instagram’s popularity globally across various
demographics this will hurt Snapchat more than most think. Plus, I
think it will draw others into the content format of ephemeral
digital stories.
Nick’s Rockstar Presentation: Get Scrappy: Smarter
Digital Marketing for Businesses Big and Small
@nickwestergaard
5. Be The Bass Player
Jen Jamar
Candy Crush Champ, Pirate Aficionado, Marketer
Smart marketers know that brands are the bass players of storytelling.
They're not the ones tearing up the mic or shredding a guitar solo,
because they know that customers are the true stars of any
performance.
Stepping back from the spotlight gives user stories a bigger stage to
shine. If you're doing it right, your part in driving the content will be
largely unnoticeable...but absolutely crucial in helping it resonate.
Jen’s Rockstar Presentation: Measuring the ROI of Social
Media
@JenJamar
6. Delight Your Customers
Dennis Yu
Global Carnivore
Find ways to delight customers such that they rave about you
publicly. This is the best "content marketing" you could ever
do. Word of mouth beats anything you could say about
yourself. Then amplify this on Facebook with the dollar a day
technique, which we will cover in detail.
Dennis’s Rockstar Presentation: Facebook Ads
Masterclass: Tips For The Pros
@dennisyu
7. Creative Story Telling
Ryan Peña
Social Media Dork, Coffee Snob, Maker of Smiles
Get ready to tell stories to your audience. Storytelling will continue
to grow in addition to platforms like Snapchat and Instagram. Find
creative people in your company NOW and start creating a marketing
plan that includes storytelling as a way to not only humanize your brand,
but provide your org with creative video assets you can repurpose in
other social networks. Oh, and drink loads of coffee…because coffee is
everything.
Ryan’s Rockstar Presentation: How our marketing team
created content with CTA’s every week.
@iRyanPena
8. Win Their Hearts & Minds
Aaron Weiche
Digital Fanatic, Sports Rube, Dad of 4
Have your facts clearly stated and structured and your stories deep and
powerful. These two elements are keys to new customers. Facts like
your business information, hours, services, etc need to be clear on your
website and other websites that serve as sources. Utilize schema.org
and rich snippet mark-up to structure your “facts” so that Google
understands them clearly. For your stories, involve emotion, customer
testimonials or reviews and play to the emotions of your customer and
the problems you solve for them.
Aaron’s Rockstar Presentation: Customer Content
Marketing: Reviews, Testimonials & Your Online
Reputation@AaronWeiche
9. Provide a Cohesive and Awesome Experience
Ashley Zeckman
Marketer, Foodie & Obsessive Dog Mom
2017 will undoubtedly bring forth more statistics about content
shock, dips in organic reach of social content from brands and a
host of other things marketers are sure to find scary. Smart
marketers will take this challenge head-on and focus efforts on
providing a cohesive and awesome experience for their audience
on multiple channels.
Ashley’s Rockstar Presentation: Cracking the Code for
Building Influence with Content
@azeckman
10. Live Broadcasting
Jerrid Sebesta
Tall Bohemian, Washed-up Weatherman
I've seen how easy and impactful live broadcasting has been for me.
I'm shocked as the number of people that watch, comment and engage
when I do a live broadcast on Facebook - even on silly stuff. Many of
the biggest podcasts are now done live. There's live viewings possible
on YouTube. So, be ready to broadcast live with your video and
content in 2017.
Jerrid’s Rockstar Presentation: It’s time to start using
your “video game”!
@jerridsebesta
11. One Size Does Not Fit All
Drew Gneiser
Social Strategy & Training
Next year, I think we'll continue to see more pieces of content made
for smaller audiences rather than one piece of content made for
everyone. The new way: deeply understand your audience and how they
think, segment them into clear groups (sometimes you'll have multiple
demographics within your own fans), and deliver content they want,
when they want it. One size does not fit all.
Drew’s Rockstar Presentation: Social Media Trends You
Need to Know
@DrewGneiser
12. Keep It Simple
Erin Bemis
Digital Marketer, Music Addict, Travel Junkie
Killer Marketing Tactic? If we're talking what will kill a
marketing tactic, it's trying to portray yourself as something
you're not. If we're talking about what's going to make a
difference in your bottom line, it's keeping it simple. So many
times there is simply TOO MUCH. In a world full of clutter,
simplicity is a beautiful thing.
Erin’s Rockstar Presentation: 7 Don’ts of Email and Social
Media Marketing
@ebemis
13. Just Add Video
Ed Heil
StoryTeller, Entrepreneur, Recovering
TV News Journalist
Add video to your blog posts. It doesn't have to be fancy and
elaborate, just add a snippet of advice or information for
people who find your blog through search or while visiting
your website. You could even add a short clip of video to your
emails and trust me, if you're clip is useful, you'll see your
open rates increase.
Ed’s Rockstar Presentation: Real Storytelling for Your
Organization
@erheil
14. Invest in Relationships
JoAnne Funch
LinkedIn Geek, Blogger, Foodie
People are yearning to be heard in a noisy social world, it’s
time to stop looking at networking or connecting as a
numbers game because it has little real or lasting value.
Those who intentionally connect, engage with authenticity
and invest time in long term relationships will win in business
and have loyal raving fans.
JoAnne’s Rockstar Panel Discussion: How Brands Are
Connecting with Customers on Social Media
@JoAnneFunch
15. Customer First Mindset
Adam Dince
Digital Dog and Marketing Whisperer
In 2017, we must first take the time needed to listen to our customers and
then develop appropriate marketing strategies. We no longer live in a world
where businesses can tell customers what they want and need. In order to stay
relevant, we must think with an outside-in customer-centric approach to
marketing and business. With easy access to pubic social data, search behavior
data, analytics data and direct opportunities to speak one-on-one with our
customers, businesses have no excuse to not operate with a customer first
mindset.
Adam’s Rockstar Panel Discussion: How Brands Are
Connecting with Customers on Social Media
@adamdince
16. Live Streaming Will Become More Mainstream
Janet E. Johnson
Social Media Marketer, Podcaster, Hip Mom
Brands will need to be creative on how to embrace using
live video. Whether it is Facebook Live, YouTube Live,
Instagram Stories, Snapchat, the list goes on and on. 2016
brought us many new options for live streaming. 2017 will
bring us even more.
Janet’s Rockstar Panel Discussion: How Brands Are
Connecting with Customers on Social Media
@Janet_Johnson
17. Take Your Visual Identity to the Next level
Mykl Roventine
Typography Geek, Web Designer, Podcaster
Visuals will continue to rise in importance in 2017. Imagery tells your story quickly and
powerfully across social channels, which means everything you share needs to have a
visual formatted to the network where your content is being shared.
Now's the right time to update your style guide to include photography and video, as
well as review how you'll use typography, iconography, and color palettes to create
consistent experiences on each channel. Your brand identity needs to extend across
every medium, helping your imagery stand out as unquestionably yours.
Mykl’s Rockstar Panel Discussion: How Brands Are
Connecting with Customers on Social Media
@myklroventine
18. Think Before Action!
Jon Rognerud
Seriously? That’s the guy? (How cool!)
Before you do anything digital-- ask this simple question: “Why am I doing this”? Those
things you do (or are planning to do) will have a much bigger impact.
For example, you know that content creation (articles, blog posts, videos, podcasts, etc.)
and promotion of those (SEO, Social, Email) are important and necessary actions for brand
lift, traffic, engagement and conversions.
Therefore, be VERY CLEAR on why you are doing “that thing” and decide beforehand what
value it provides to your audience and your company’s bottom line. So…go forth and
create, promote and measure!
Jon’s Rockstar Presentation: Paid, Owned and Earned
Media and it’s Impact for Social and Business Growth
@jonrognerud
19. Get Your
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