This document discusses using SendOutCards as a referral marketing system for real estate agents. It outlines 5 keys to success, including creating relationships, consistent follow up, automating efforts, and differentiating yourself. SendOutCards allows users to easily create and send personalized greeting cards to stay top of mind with clients and prospects. The system includes features like campaigns, reminders, and tracking responses to referrals sent via cards. Examples shown include cards for anniversaries, buyers and sellers, closings, and open houses. The goal is to use cards to celebrate others and build a referral business through ongoing personal connections.
Profiles an epic marketing gift, and the 8 elements that make it memorable. We got this customer gift from a vendor by the name of Andertoons. It is a specially crafted LEGO kit featuring the vendor's branding.
5 easy ways to use nostalgia in marketingMike Saccoia
Nostalgia has always been in vogue, now more-so than ever with the lightening pace of change.
Use these 5 easy ways to leverage the power of nostalgia in your business to connect with customers.
Five Branded Valentines Treats for Your Valued Customersbmt Promotions
St. Valentine’s Day is nearly upon us and, it’s the perfect time to tell your customers how much you appreciate them with some love inspired promotional gifts.
Twister is a very simple game that can become very complicated as the players can easily get tied up in knots. Play a classic game of twister replacing the colored dots with Valentine's Day Hearts and phrases from Candy Conversation Hearts.
The 2020 Guide to Seasonal Delight Despite the Distance, Customer Edition | S...Sogolytics
Near or far, you want your customers to think well of you at this time of year (and yes, all the rest of the time, too!). Make the most of this remote holiday scene and keep connected despite the distance.
Profiles an epic marketing gift, and the 8 elements that make it memorable. We got this customer gift from a vendor by the name of Andertoons. It is a specially crafted LEGO kit featuring the vendor's branding.
5 easy ways to use nostalgia in marketingMike Saccoia
Nostalgia has always been in vogue, now more-so than ever with the lightening pace of change.
Use these 5 easy ways to leverage the power of nostalgia in your business to connect with customers.
Five Branded Valentines Treats for Your Valued Customersbmt Promotions
St. Valentine’s Day is nearly upon us and, it’s the perfect time to tell your customers how much you appreciate them with some love inspired promotional gifts.
Twister is a very simple game that can become very complicated as the players can easily get tied up in knots. Play a classic game of twister replacing the colored dots with Valentine's Day Hearts and phrases from Candy Conversation Hearts.
The 2020 Guide to Seasonal Delight Despite the Distance, Customer Edition | S...Sogolytics
Near or far, you want your customers to think well of you at this time of year (and yes, all the rest of the time, too!). Make the most of this remote holiday scene and keep connected despite the distance.
Social Gold: The Design of FarmVille and Other Social Games (Web2Expo 2010)Amitt Mahajan
Amitt Mahajan discusses common game design techniques used within Zynga's popular social games to create experiences that encourage user acquisition, retention, and investment.
In this game for a Valentine Party event, participants will try to stack a box of valentine candy hearts as high as possible. It's not as easy as it may seem!
Men have been offering endowments to ladies. Blessings show love and warmth and can likewise flag appreciation. Foremostly, endowments have likewise been utilized from the beginning of time to show abundance, achievement, and force. Trust me, when you become an extraordinary blessing provider, your status and attractive quality as a sentimental accomplice increment dramatically. The main thing ladies love more than getting a significant blessing is indicating it off to their desirous companions. Giving your life partner a blessing and it develops the glow, trust, love, and closeness in your relationship, and even builds her profound respect for you.
Valentines Ideas - Valentine’s Day Treasure HuntKen Sapp
In this Valentine’s Day Scavenger Hunt, youth must find a series of valentine’s by following a set of clues. When they reach the final Valentine the youth will also find a very special Valentine Gift.
Case Study - Mother Dairy Ice Creams Virtual Christmas Tree campaign. See how alivenow helped usher in the festive and Christmas cheer on the Mother Dairy Ice Creams facebook page!
Valentines Ideas - Valentine’s Back to BackKen Sapp
Use this fun drawing game to remind youth that God showed us true love but we have turned our back on God and thus our understanding and standards for true love have degraded.
In this game for a Valentine Party event, participants will try to stack a box of valentine candy hearts as high as possible. It's not as easy as it may seem!
This Thanksgiving Party game can be used with small or large groups. The key objective is to remember a long and growing list of Thanksgiving related items.
Youth will take part in a learning simulation experiencing what it is like when gifts are not appropriately utilized as a blessing to all members of the body of Christ. Makes a great activity for a Halloween Alternative or for a creative Bible Study lesson.
Social Gold: The Design of FarmVille and Other Social Games (Web2Expo 2010)Amitt Mahajan
Amitt Mahajan discusses common game design techniques used within Zynga's popular social games to create experiences that encourage user acquisition, retention, and investment.
In this game for a Valentine Party event, participants will try to stack a box of valentine candy hearts as high as possible. It's not as easy as it may seem!
Men have been offering endowments to ladies. Blessings show love and warmth and can likewise flag appreciation. Foremostly, endowments have likewise been utilized from the beginning of time to show abundance, achievement, and force. Trust me, when you become an extraordinary blessing provider, your status and attractive quality as a sentimental accomplice increment dramatically. The main thing ladies love more than getting a significant blessing is indicating it off to their desirous companions. Giving your life partner a blessing and it develops the glow, trust, love, and closeness in your relationship, and even builds her profound respect for you.
Valentines Ideas - Valentine’s Day Treasure HuntKen Sapp
In this Valentine’s Day Scavenger Hunt, youth must find a series of valentine’s by following a set of clues. When they reach the final Valentine the youth will also find a very special Valentine Gift.
Case Study - Mother Dairy Ice Creams Virtual Christmas Tree campaign. See how alivenow helped usher in the festive and Christmas cheer on the Mother Dairy Ice Creams facebook page!
Valentines Ideas - Valentine’s Back to BackKen Sapp
Use this fun drawing game to remind youth that God showed us true love but we have turned our back on God and thus our understanding and standards for true love have degraded.
In this game for a Valentine Party event, participants will try to stack a box of valentine candy hearts as high as possible. It's not as easy as it may seem!
This Thanksgiving Party game can be used with small or large groups. The key objective is to remember a long and growing list of Thanksgiving related items.
Youth will take part in a learning simulation experiencing what it is like when gifts are not appropriately utilized as a blessing to all members of the body of Christ. Makes a great activity for a Halloween Alternative or for a creative Bible Study lesson.
2011 BMW 3 Series Sedan brochure provided by Circle BMW located in Eatontown, NJ. Find the 2011 BMW 3 Series Sedan for sale in New Jersey; call about our current sales and incentives at (877) 226-2306. http://www.circlebmw.com/
2011 BMW 328i xDrive brochure provided by Circle BMW located in Eatontown, NJ. Find the 2011 BMW 328i xDrive for sale in New Jersey; call about our current sales and incentives at (877) 226-2306. http://www.circlebmw.com/
2011 BMW 128i brochure provided by Circle BMW located in Eatontown, NJ. Find the 2011 BMW 128i for sale in New Jersey; call about our current sales and incentives at (877) 226-2306. http://www.circlebmw.com/
2011 BMW Z4 Roadster brochure provided by Circle BMW located in Eatontown, NJ. Find the 2011 BMW Z4 Roadster for sale in New Jersey; call about our current sales and incentives at (877) 226-2306. http://www.circlebmw.com/
2010 BMW 550i brochure provided by Circle BMW located in Eatontown, NJ. Find the 2010 BMW 550i for sale in New Jersey; call about our current sales and incentives at (877) 226-2306. http://www.circlebmw.com/
2011 BMW 3 Series Coupe brochure provided by Circle BMW located in Eatontown, NJ. Find the 2011 BMW 3 Series Coupe for sale in New Jersey; call about our current sales and incentives at (877) 226-2306. http://www.circlebmw.com/
2011 BMW 335i xDrive brochure provided by Circle BMW located in Eatontown, NJ. Find the 2011 BMW 335i xDrive for sale in New Jersey; call about our current sales and incentives at (877) 226-2306. http://www.circlebmw.com/
This is a presentation of grass-root marketing strategies for home inspectors. These techniques and this system will allow Home Inspectors to grow a 100% by-referral business and stop advertising.
This presentation talks about how to double your business through building better relationships with your customers. It looks at the key statistics that talk about the importance of maintaining customers and then gives a very simple and cost effective strategy, using the power of thankfulness, to bring significant income from your customers.
Increasing the business with promotional giftsZoom4DailyLab
Gifts are loved by one and all. Gifts are a way of expressing gratitude and marketing gifts are given to customer to thank them and most of the customers are more than happy to receive gifts ...
5. 1. Ability to create
relationships with a large network
of people that know what you do.
6. 2. Ability to consistently
follow up and stay top of mind with
your clients and prospects.
7. 3. Ability to cost effectively
run a long term follow up
relationship marketing campaign.
8. 4. Ability to automate
your follow up and relationship
building efforts.
Create Leverage
9. 5. Ability to separate yourself
from all other competitors and
marketing messages.
I Am
Different
10. Send Out Cards Is an Internet-Based
Greeting Card/Gifting Relationship
Marketing System with a CRM built in.
Used consistently creates a revolution of
kindness and more importantly…
a referral business
12. Between SendOutCards and Sendcere
You’ll never need to buy another greeting
card anywhere else!
Be “that” person who
celebrates others
13. Create cards with
your own personal
handwriting font
and signatures…
SendOutCards and Sendcere
have thousands of cards to
choose from or the ability to
custom design a card for as
little as .31 more per card.
15. Happy Birthday
Create 4 campaigns each year.
Sending is quick & easy
Using the First Name
feature will personalize
the card to each
individual
Some
years your
card will
be the only
one they
receive
16. Create Groups and Send Campaigns
This a quick and affordable way to stay Top Of Mind
Top 100 Referral Partners
top 100 receive 4-6 cards per year just because
17. Farming Cards
Use pictures from your area to
create interesting cards
Action Log keeps
track of all cards
sent to recipients
20. Celebrate Home Anniversaries
SendOutCards has anniversary reminders. This photo
was taken from Facebook and added to a card that was
already created. A quick message and off it went.
Response from recipient…
We received our house anniversary card! Thank you so
much! We still absolutely love our house after 5 years!
Couldn't be happier with it! Time flies when you're having
fun, right? Thanks for all your support and we are so
happy to have you in our lives!
30. Cards sent in a real envelope
SendOutCards uses picture postage and addresses each envelope with this handwriting font.
31. Other Great Uses for SendOutCards…
Real Estate Open House Invite
32. Real Estate Open House Invite
Create a personalized card to send to your prospective buyers for less than $1!
33. In closing…Maya Angelou said it best
“ I've learned that people will forget
what you said, they will forget
what you did, but people will never
forget how you made themfeel.”
Editor's Notes
In January 2014 Realtor Magazine contacted Gayle and Steve to find out about how they use SOC to farm a specific area and how they use it to reach out to their top 100 referral partners
We will cover 5 key areas which will lead to more referral business
SendOutCards is an internet based greeting card/ gifting relationship marketing system with a CRM built in. Once you learn the basics of SOC and implement this strategy in your business, referrals will come! We are going to watch a short video now on the philosophy of reaching out in kindness.
This slide is the most important slide of this whole presentation. If you get this…business will never elude you.
It’s nice to say thank you. Adding a token of chocolate decadence is just a nice thing to do! Cost to send a card and 2 pack of brownies is less than $9.
Each year I create 4 different campaigns for birthday cards. I always add our picture to the cards for the boys and girls as a picture helps them remember who we are.
Enjoying a 98% referral business takes a bit of effort but it’s totally worth it. With SOC you can create groups and send a card you design to multiple recipients with the click of a button. I would encourage you to identify your top referral partners. Starting out that may just mean mom dad and aunt Jane. We’ve developed our top 100 referral partner group. Currently there are about 118 people in this group. We send cards 4-6 times a year to say hello, thank you, or happy holiday. No matter what, make these heart felt and fun. You shouldn’t have to always ask for referrals…you should have earned the right to be referred.
Take personal photos of your area and implement them into the cards. Use screenshots of the market statistics to create a fun educational engaging card
It all started in 2011 at the Taste of the Chamber. Park St Market won. Since I always carry a camera, I snapped these pictures. I sent this card congratulating them on their win. We signed the card Steve and Gayle Zientek The Network Team at Evenboer Walton Realtors and added our phone numbers. The card was sent and forgotten about. Several days later the phone rang and it was Kiar. He thanked Gayle for the card and said he and is family were relocating to Kalamazoo and could we meet to discuss some options. A year later Kiar purchased the home you see on this slide….
We were invited to Kiar and Eva’s wedding in 2013. We met more of the family. 6 months after this card was sent it was still proudly displayed in the living room of their home. We’ve helped brother’s family find a rental, sister and family are currently looking upwards of 300+ and mom and dad looking for lake home. One card sent to a “stranger” in 2011 has developed into a great friendship.
SendOutCards is the number 1 first class mailer in the United States and was awarded picture postage from the USPS in 2012. They are one of the only companies in the world to have this.