Group 7 designed and sold t-shirts for the Mifflin Street Block Party through an online store cart. They sold 537 shirts through the Mifflin cart for a total of $12,645.86 and profit of $1634.48. Additional shirts were sold through other campus groups for a total revenue of $11,505.55 and 693 items sold overall. Customers included UW-Madison students, Mifflin attendees from other schools, and Facebook friends. Key lessons were to end carts early to avoid stress, market to an excited audience, make designs fit the event, and use social media to promote.