SMLK Industries designed and sold t-shirts for the West Madison Polar Caps and Verona Youth Hockey clubs, as well as PEOPLE shirts for UW-Madison students and staff. They used email and social media to market the shirts and donated profits to the organizations. They sold 105 shirts totaling $982.93 in sales but made $0 profit after costs. Challenges included pricing the shirts correctly and pivoting from designs that did not work out due to timing. Lessons learned were to target a specific organization or event, address all logistics to ensure a smooth process, and utilize connections.

1. 
SMLK Industries
T-Shirt Project
MHR 322
Kory Seymour
Marshal Matteson
Linda Thao
Semih Karacesme

2. Designs

3. Designs

4. Designs

5. Customers
 Hockey shirts: parents, kids, and other
members of the West Madison Polar
Caps and Verona Youth Hockey clubs
 PEOPLE shirts: students and staff were
the primary for the PEOPLE Badger t-
shirt

6. Methods
 Hockey shirts:
 Strictly email
 Donating profits back
 PEOPLE Badger shirt:
 Word of Mouth
 Facebook post
 Donating profits back

7. Sales
Sales (total):
Verona: $418.90
Polar Caps: $348
PEOPLE: $216.03
Total: $982.93
Profit:
Verona:$0
Polar Caps: $0
PEOPLE: $0
Total: a whopping $0
Shirts Sold:
Verona: 49
Polar Caps: 32
PEOPLE: 24
Total: 105

8. Challenges
 Several ideas (Race Day Events, Verona HS
senior trip) didn’t work out due to timeframe,
had to pivot
 Didn’t seem to have a full grasp on how pricing
worked
 Price of the shirt—had a hard time guessing
how many we’d sell, hard to set a price point

9. Lessons & Advice
 Target an organization or an event
 Make sure ALL logistical issues are
taken care of (all costs, shipping method,
correct sizes, etc.) so everything runs
smoothly
 Utilize your connections

10. Thank you!
Any questions?