3. appealing to audiences
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The document discusses different methods for appealing to audiences and persuading them. It outlines Maslow's Hierarchy of Needs which ranks physiological, safety, love, esteem, and self-actualization needs. It also discusses tools of persuasion like humor, repetition, shock tactics, sex, stereotypes, and references. Persuasive devices mentioned include reward, punishment, responding to needs and aspirations, and brand reputation. The Uses and Gratifications Theory is explained as relating to information, identity, social interaction, integration, entertainment, and routines.
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Appealing to audiences
This document discusses methods for targeting different audiences and using persuasive techniques. It outlines Maslow's hierarchy of needs, which categorizes human needs from basic physiological needs to higher-level needs for esteem and self-actualization. It then lists some tools of persuasion like humor, repetition, shock tactics, sex, stereotypes, and music. Finally, it discusses persuasive devices such as rewarding audiences, playing on fears, and appealing to needs, aspirations, and trust in brand reputation.
Maslow's hierarchy of needs is a theory
The document outlines Maslow's Hierarchy of Needs Theory which proposes that people are motivated to fulfill basic needs before moving on to other needs. The hierarchy consists of physiological needs, safety needs, social needs, esteem needs, and self-actualization needs which are the highest level of human needs focused on self-fulfillment and realizing one's full potential.
Maslow’s expanded
Maslow's expanded theory of needs proposes a hierarchy of human needs including physiological needs like food and shelter, safety needs providing security, love and belonging to avoid isolation, esteem from others and oneself, cognitive needs for knowledge and understanding, aesthetic appreciation of beauty and order, self actualization through achieving one's potential, and transcendence satisfying a need to help others through compassion and empathy.
Maslow's hierarchy
The document outlines Abraham Maslow's hierarchy of needs, which consists of 5 stages:
1. Biological and psychological needs like food, water, shelter, sleep, etc.
2. Safety needs like security, order, health, resources
3. Belongingness and love needs including relationships with friends, family, intimacy
4. Esteem needs comprising self-esteem, achievement, respect from others
5. Self-actualization needs involving personal growth and fulfilling one's potential.
Maslow's hierarchy of needs
Maslow's Hierarchy of Needs proposes that people are motivated to fulfill basic needs before moving on to other needs. Physiological needs like food and shelter must be met before safety, social, and esteem needs, which must be fulfilled before achieving self-actualization. The hierarchy arranges human needs into five categories, with physiological needs at the bottom as the most basic, followed by safety, social, esteem, and self-actualization at the top as the growth needs. Once a lower need is satisfied, it no longer motivates and the person seeks to fulfill the next level of need.
Human Need Maslows
Maslow's hierarchy of needs theory explains human motivation and includes physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. Physiological needs are basic needs for survival like food and shelter. Safety needs become important after physiological needs are met and include security and protection. Social needs involve a desire for belonging and relationships. Esteem needs encompass a desire for achievement, recognition, and respect from others. Self-actualization needs refer to a desire to fulfill one's potential and find purpose.
Maslow’s Hierarchy of Needs
Maslow's hierarchy of needs proposes that people are motivated to fulfill basic physiological needs like food and shelter before pursuing safety, love and esteem. At the top of the hierarchy is self-actualization, defined as growing and developing one's full potential including traits like self-awareness and personal growth. The document outlines each level of the hierarchy from physiological needs at the base to self-actualization at the peak.
Maslow's theory
Abraham Maslow was an influential American psychologist who developed the theory of a hierarchy of needs consisting of physiological needs, safety needs, love and belongingness needs, esteem needs, and self-actualization needs. Maslow's hierarchy proposes that people are motivated to fulfill basic needs before moving on to other needs, and that unsatisfied lower level needs will dominate their behavior. The hierarchy of needs theory suggests that human needs are arranged in a hierarchy and that lower level needs must be satisfied before higher level needs can be fulfilled.
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Appealing to audiences
This document discusses methods for targeting different audiences and using persuasive techniques. It outlines Maslow's hierarchy of needs, which categorizes human needs from basic physiological needs to higher-level needs for esteem and self-actualization. It then lists some tools of persuasion like humor, repetition, shock tactics, sex, stereotypes, and music. Finally, it discusses persuasive devices such as rewarding audiences, playing on fears, and appealing to needs, aspirations, and trust in brand reputation.
Maslow's hierarchy of needs is a theory
The document outlines Maslow's Hierarchy of Needs Theory which proposes that people are motivated to fulfill basic needs before moving on to other needs. The hierarchy consists of physiological needs, safety needs, social needs, esteem needs, and self-actualization needs which are the highest level of human needs focused on self-fulfillment and realizing one's full potential.
Maslow’s expanded
Maslow's expanded theory of needs proposes a hierarchy of human needs including physiological needs like food and shelter, safety needs providing security, love and belonging to avoid isolation, esteem from others and oneself, cognitive needs for knowledge and understanding, aesthetic appreciation of beauty and order, self actualization through achieving one's potential, and transcendence satisfying a need to help others through compassion and empathy.
Maslow's hierarchy
The document outlines Abraham Maslow's hierarchy of needs, which consists of 5 stages:
1. Biological and psychological needs like food, water, shelter, sleep, etc.
2. Safety needs like security, order, health, resources
3. Belongingness and love needs including relationships with friends, family, intimacy
4. Esteem needs comprising self-esteem, achievement, respect from others
5. Self-actualization needs involving personal growth and fulfilling one's potential.
Maslow's hierarchy of needs
Maslow's Hierarchy of Needs proposes that people are motivated to fulfill basic needs before moving on to other needs. Physiological needs like food and shelter must be met before safety, social, and esteem needs, which must be fulfilled before achieving self-actualization. The hierarchy arranges human needs into five categories, with physiological needs at the bottom as the most basic, followed by safety, social, esteem, and self-actualization at the top as the growth needs. Once a lower need is satisfied, it no longer motivates and the person seeks to fulfill the next level of need.
Human Need Maslows
Maslow's hierarchy of needs theory explains human motivation and includes physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. Physiological needs are basic needs for survival like food and shelter. Safety needs become important after physiological needs are met and include security and protection. Social needs involve a desire for belonging and relationships. Esteem needs encompass a desire for achievement, recognition, and respect from others. Self-actualization needs refer to a desire to fulfill one's potential and find purpose.
Maslow’s Hierarchy of Needs
Maslow's hierarchy of needs proposes that people are motivated to fulfill basic physiological needs like food and shelter before pursuing safety, love and esteem. At the top of the hierarchy is self-actualization, defined as growing and developing one's full potential including traits like self-awareness and personal growth. The document outlines each level of the hierarchy from physiological needs at the base to self-actualization at the peak.
Maslow's theory
Abraham Maslow was an influential American psychologist who developed the theory of a hierarchy of needs consisting of physiological needs, safety needs, love and belongingness needs, esteem needs, and self-actualization needs. Maslow's hierarchy proposes that people are motivated to fulfill basic needs before moving on to other needs, and that unsatisfied lower level needs will dominate their behavior. The hierarchy of needs theory suggests that human needs are arranged in a hierarchy and that lower level needs must be satisfied before higher level needs can be fulfilled.
Maslow's hierarchy of needs organization
This document discusses Maslow's hierarchy of needs and how an organization can help satisfy an individual's needs at each level. It explains that at the lowest level are basic physiological needs like shelter, food, and sleep. Next are security needs such as job security, benefits, and income. Social needs involve relationships and a sense of belonging within a group. Esteem needs stem from a desire for recognition, respect, and achievement. The highest level is self-actualization which concerns personal growth and developing one's full potential through challenging work. The document provides suggestions for how an organization can meet each level of needs, such as providing competitive pay, a safe workplace, social interaction opportunities, recognition programs, and interesting projects.
1.01 maslowæs hierarchy of needs
Maslow's Hierarchy of Needs proposes that human needs are arranged in a hierarchy with physical and safety needs at the bottom, followed by love and esteem needs, and self-actualization at the top. According to Maslow's theory, lower level needs must be at least partially satisfied before higher level needs can be fulfilled. The hierarchy includes physical needs like food, water, air and shelter, safety and security needs, love and acceptance needs, esteem needs like self-respect and respect from others, and self-actualization needs like achieving one's full potential.
Maslow's Hierarchy of Needs
The document summarizes Abraham Maslow's hierarchy of needs theory. It outlines the five levels of needs in Maslow's model from lowest to highest: physiological needs, safety needs, belongingness and love needs, esteem needs, and self-actualization needs. It then provides examples of what each level of needs entails and explains that lower level needs must be met before individuals can progress to meeting higher level needs.
Maslow
Abraham Maslow was a psychologist born in 1908 in Brooklyn, New York. He studied at the University of Wisconsin and Colombia University. Maslow is known for developing his hierarchy of needs theory which proposes that people are motivated to fulfill basic physiological needs before moving on to safety, love/belonging, esteem and self-actualization needs. Maslow believed that understanding human motivations was key to progress and reducing conflicts like those seen during World War II. His hierarchy of needs theory is still influential in understanding human development and motivation.
Maslow's Hierarchy of Needs
Maslow's Hierarchy of Needs outlines 5 levels of human needs: physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs. The model proposes that people are motivated to fulfill lower level basic needs before progressing on to meet higher level growth needs. Over time, other researchers have expanded on Maslow's original 5-tier model by adding additional stages to the hierarchy.
Maslow's Game
Maslow's hierarchy of needs is a theory that proposes humans are motivated to fulfill basic needs before moving on to other needs. These basic needs include physiological, safety, love and belonging, and esteem needs. Maslow observed that humans are motivated to fulfill these needs in stages from basic to more advanced psychological needs. He studied healthy individuals rather than those with issues to develop this theory of human motivation.
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Abraham Maslow
Maslow's hierarchy of needs proposes that human motivations are arranged in a pyramid with the most basic needs at the bottom and psychological needs at the top. The lowest level includes physiological needs like food, water, shelter and sex. The next level is safety needs including security and health. Belongingness and love needs, such as friendship and intimacy, come next. Esteem needs involve respect and self-respect. The top level is self-actualization where one reaches their full potential. Maslow believed lower level needs must be met before progressing to meet higher level needs.
Triangle.
This document describes Abraham Maslow's hierarchy of needs pyramid. It contains 5 levels of needs: physical survival needs like food and water, need for safety and security, social needs of belonging through relationships and groups, need for self-esteem through recognition and respect, and need for self-actualization through personal growth and achieving one's full potential. Each level of the pyramid can be clicked for more details on what it entails according to Maslow's theory of motivation.
Maslow’s Humanistic Theory of Personality (Hierarchy of Needs)
Maslow’s humanistic theory of personality states that people achieve their full potential by moving from basic needs to self-actualization. As a leader of humanistic psychology, Abraham Maslow approached the study of personality psychology by focusing on subjective experiences and free will. He was mainly concerned with an individual’s innate drive toward self-actualization—a state of fulfillment in which a person is achieving at his or her highest level of capability.
Maslow Hierarchy Of Needs
The document discusses Abraham Maslow and his theory of a hierarchy of needs. It outlines Maslow's view that humans have an inherent desire for self-actualization. Maslow proposed that basic physiological and safety needs must be met before an individual can achieve higher-level needs of love, esteem, and ultimately self-actualization - defined as fulfilling one's full potential. The document also lists some characteristics of self-actualized individuals.
Basic human needs maslow's hierarchy
This document discusses Abraham Maslow's hierarchy of needs theory and its application to understanding basic human needs. It provides an overview of Maslow's five levels of needs - physiological, safety, love and belonging, esteem, and self-actualization - and explains that lower level needs must be met before individuals can progress to meeting higher level needs. The document also compares Maslow's hierarchy to categories of basic human needs, identifies factors that can influence an individual's needs priorities, and notes that human needs are not constant and can vary between individuals and depending on situation. The purpose is for nursing students to understand and apply Maslow's theory to defining and prioritizing patients' basic needs.
Maslow's Hierarchy of Needs Theory
There are many methods used to motivate the teams. However, you may still hear some complaints. Are the right motivational tools being used? Let’s apply Maslow’s hierarchy of needs to lean deployment and see what can be done.
Maslow by sheena bernal
Maslow's hierarchy of needs proposes that people are motivated to fulfill basic needs like physical survival and safety before pursuing higher level needs. The original model included five levels of needs - biological, safety, love, esteem, and self-actualization. Later versions expanded it to include cognitive and aesthetic needs between esteem and self-actualization, and a transcendence level beyond self-actualization involving helping others. Fulfilling lower level needs allows progression to meeting higher level needs.
Maslow Hierarchy of needs
Motivation is what drives a company or organisation to success. Motivation is must for attaining success even in personal life. Maslow proposed a model of different needs on which motivation depends. This 5 tire models or Maslow's Hierarchy has been explained . Maslow's Hierarchy of Needs is a landmark model.
Maslow’s hierarchy
Maslow's hierarchy suggests that basic human needs like food, shelter and safety must be met before higher-level needs can be pursued. Once physical and material security is achieved, humans seek relationships, respect, self-esteem and fulfillment through creativity or morality. Self-actualization involving creativity, morality and problem-solving is achieved when all other needs are fully satisfied.
Maslows Hierarchy in the Classroom
A presentation revolving around Maslows Hierarchy of Needs and how it can be applied in the classroom.
Maslow’s hierarchy theory
Abraham Maslow developed a hierarchy of needs theory to explain human motivation. The hierarchy consists of 5 levels of needs - physiological needs, safety needs, love and belongingness needs, esteem needs, and self-actualization needs. Physiological needs are the most basic for survival like food and shelter. Safety needs provide security and well-being. Love and belongingness refers to relationships and social acceptance. Esteem needs involve respect and confidence. Self-actualization is achieving one's full potential. The theory is that lower level needs must be satisfied before progressing to meet higher level needs.
Maslow's theory of needs
Maslow's theory of motivation proposes that human needs are arranged in a hierarchy, with physiological needs like food and shelter at the bottom, followed by safety needs, belonging and love needs, esteem needs, and self-actualization needs at the top. The theory suggests that lower level needs must be satisfied before higher level needs can be addressed.
Binge eating and your hierarchy of needs
Psychologist Abraham Maslow famously created the "Hierarchy of Needs" decades ago explaining that our human behavior is driven by the satisfaction of these needs, with basic survival needs as the foundation of our motivations. In this presentation, we look at how this relates to overcoming binge eating. For further resources, tips and a free course about overcoming binge eating, visit http://www.bingeeatingbreakthrough.com.
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This document discusses key concepts in media audience profiling. It describes how audiences can be individuals or groups consuming media in public or private settings. It then covers different ways audiences are demographically profiled, including by factors like gender, age, race, class and more. Psychographic profiling divides audiences into categories based on attitudes, interests and behaviors. Marketers use these profiling techniques to better understand target audiences and effectively advertise products.
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This document discusses Maslow's hierarchy of needs and how an organization can help satisfy an individual's needs at each level. It explains that at the lowest level are basic physiological needs like shelter, food, and sleep. Next are security needs such as job security, benefits, and income. Social needs involve relationships and a sense of belonging within a group. Esteem needs stem from a desire for recognition, respect, and achievement. The highest level is self-actualization which concerns personal growth and developing one's full potential through challenging work. The document provides suggestions for how an organization can meet each level of needs, such as providing competitive pay, a safe workplace, social interaction opportunities, recognition programs, and interesting projects.
1.01 maslowæs hierarchy of needs
Maslow's Hierarchy of Needs proposes that human needs are arranged in a hierarchy with physical and safety needs at the bottom, followed by love and esteem needs, and self-actualization at the top. According to Maslow's theory, lower level needs must be at least partially satisfied before higher level needs can be fulfilled. The hierarchy includes physical needs like food, water, air and shelter, safety and security needs, love and acceptance needs, esteem needs like self-respect and respect from others, and self-actualization needs like achieving one's full potential.
Maslow's Hierarchy of Needs
The document summarizes Abraham Maslow's hierarchy of needs theory. It outlines the five levels of needs in Maslow's model from lowest to highest: physiological needs, safety needs, belongingness and love needs, esteem needs, and self-actualization needs. It then provides examples of what each level of needs entails and explains that lower level needs must be met before individuals can progress to meeting higher level needs.
Maslow
Abraham Maslow was a psychologist born in 1908 in Brooklyn, New York. He studied at the University of Wisconsin and Colombia University. Maslow is known for developing his hierarchy of needs theory which proposes that people are motivated to fulfill basic physiological needs before moving on to safety, love/belonging, esteem and self-actualization needs. Maslow believed that understanding human motivations was key to progress and reducing conflicts like those seen during World War II. His hierarchy of needs theory is still influential in understanding human development and motivation.
Maslow's Hierarchy of Needs
Maslow's Hierarchy of Needs outlines 5 levels of human needs: physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs. The model proposes that people are motivated to fulfill lower level basic needs before progressing on to meet higher level growth needs. Over time, other researchers have expanded on Maslow's original 5-tier model by adding additional stages to the hierarchy.
Maslow's Game
Maslow's hierarchy of needs is a theory that proposes humans are motivated to fulfill basic needs before moving on to other needs. These basic needs include physiological, safety, love and belonging, and esteem needs. Maslow observed that humans are motivated to fulfill these needs in stages from basic to more advanced psychological needs. He studied healthy individuals rather than those with issues to develop this theory of human motivation.
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This document discusses monsters and how communities view them. It examines the internal and external influences that shape perceptions of monsters, including xenophobia, religion, fear, and the need to explain the unknown. It explores how people define themselves and others through group identities and characteristics, often creating an "us vs. them" mentality. This leads to monsters being characterized according to regional prejudices and fears, while also providing an outlet for communities to express warnings and find catharsis.
Abraham Maslow
Maslow's hierarchy of needs proposes that human motivations are arranged in a pyramid with the most basic needs at the bottom and psychological needs at the top. The lowest level includes physiological needs like food, water, shelter and sex. The next level is safety needs including security and health. Belongingness and love needs, such as friendship and intimacy, come next. Esteem needs involve respect and self-respect. The top level is self-actualization where one reaches their full potential. Maslow believed lower level needs must be met before progressing to meet higher level needs.
Triangle.
This document describes Abraham Maslow's hierarchy of needs pyramid. It contains 5 levels of needs: physical survival needs like food and water, need for safety and security, social needs of belonging through relationships and groups, need for self-esteem through recognition and respect, and need for self-actualization through personal growth and achieving one's full potential. Each level of the pyramid can be clicked for more details on what it entails according to Maslow's theory of motivation.
Maslow’s Humanistic Theory of Personality (Hierarchy of Needs)
Maslow’s humanistic theory of personality states that people achieve their full potential by moving from basic needs to self-actualization. As a leader of humanistic psychology, Abraham Maslow approached the study of personality psychology by focusing on subjective experiences and free will. He was mainly concerned with an individual’s innate drive toward self-actualization—a state of fulfillment in which a person is achieving at his or her highest level of capability.
Maslow Hierarchy Of Needs
The document discusses Abraham Maslow and his theory of a hierarchy of needs. It outlines Maslow's view that humans have an inherent desire for self-actualization. Maslow proposed that basic physiological and safety needs must be met before an individual can achieve higher-level needs of love, esteem, and ultimately self-actualization - defined as fulfilling one's full potential. The document also lists some characteristics of self-actualized individuals.
Basic human needs maslow's hierarchy
This document discusses Abraham Maslow's hierarchy of needs theory and its application to understanding basic human needs. It provides an overview of Maslow's five levels of needs - physiological, safety, love and belonging, esteem, and self-actualization - and explains that lower level needs must be met before individuals can progress to meeting higher level needs. The document also compares Maslow's hierarchy to categories of basic human needs, identifies factors that can influence an individual's needs priorities, and notes that human needs are not constant and can vary between individuals and depending on situation. The purpose is for nursing students to understand and apply Maslow's theory to defining and prioritizing patients' basic needs.
Maslow's Hierarchy of Needs Theory
There are many methods used to motivate the teams. However, you may still hear some complaints. Are the right motivational tools being used? Let’s apply Maslow’s hierarchy of needs to lean deployment and see what can be done.
Maslow by sheena bernal
Maslow's hierarchy of needs proposes that people are motivated to fulfill basic needs like physical survival and safety before pursuing higher level needs. The original model included five levels of needs - biological, safety, love, esteem, and self-actualization. Later versions expanded it to include cognitive and aesthetic needs between esteem and self-actualization, and a transcendence level beyond self-actualization involving helping others. Fulfilling lower level needs allows progression to meeting higher level needs.
Maslow Hierarchy of needs
Motivation is what drives a company or organisation to success. Motivation is must for attaining success even in personal life. Maslow proposed a model of different needs on which motivation depends. This 5 tire models or Maslow's Hierarchy has been explained . Maslow's Hierarchy of Needs is a landmark model.
Maslow’s hierarchy
Maslow's hierarchy suggests that basic human needs like food, shelter and safety must be met before higher-level needs can be pursued. Once physical and material security is achieved, humans seek relationships, respect, self-esteem and fulfillment through creativity or morality. Self-actualization involving creativity, morality and problem-solving is achieved when all other needs are fully satisfied.
Maslows Hierarchy in the Classroom
A presentation revolving around Maslows Hierarchy of Needs and how it can be applied in the classroom.
Maslow’s hierarchy theory
Abraham Maslow developed a hierarchy of needs theory to explain human motivation. The hierarchy consists of 5 levels of needs - physiological needs, safety needs, love and belongingness needs, esteem needs, and self-actualization needs. Physiological needs are the most basic for survival like food and shelter. Safety needs provide security and well-being. Love and belongingness refers to relationships and social acceptance. Esteem needs involve respect and confidence. Self-actualization is achieving one's full potential. The theory is that lower level needs must be satisfied before progressing to meet higher level needs.
Maslow's theory of needs
Maslow's theory of motivation proposes that human needs are arranged in a hierarchy, with physiological needs like food and shelter at the bottom, followed by safety needs, belonging and love needs, esteem needs, and self-actualization needs at the top. The theory suggests that lower level needs must be satisfied before higher level needs can be addressed.
Binge eating and your hierarchy of needs
Psychologist Abraham Maslow famously created the "Hierarchy of Needs" decades ago explaining that our human behavior is driven by the satisfaction of these needs, with basic survival needs as the foundation of our motivations. In this presentation, we look at how this relates to overcoming binge eating. For further resources, tips and a free course about overcoming binge eating, visit http://www.bingeeatingbreakthrough.com.
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Maslow’s Humanistic Theory of Personality (Hierarchy of Needs)
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Maslow's theory of hierarcy of needs with Criticism
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This will be helpful for the students who are studying Organizational Behavior.
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Dedicated to a culturally and spiritually respectful path that transcends assimilation, resignation, and conflict through the spirit of cooperation, healing, compassion, for creating partnerships with all members of the Human Family.
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This Powerpoint is utilized by Dr. Lee Brown and Chief Phil Jr in Diversity Workshops for Communities, Governments, Organizations, and Corporations.
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The document outlines the topics and learning objectives of an educational module. The topics include defining society and community, stereotypes/prejudice, Maslow's hierarchy of needs, and factors affecting group participation. The objectives are for students to understand how stereotypes can help or hinder community service, appreciate diversity, apply Maslow's theory, and identify factors influencing group performance. The module will include discussions on society/community, prejudice/biases, Maslow's hierarchy, and group participation factors.
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This document provides context and analysis of the science fiction film District 9. It discusses how the film's South African director Neil Blomkamp draws parallels between the oppression and forced segregation of aliens in the film to apartheid in South Africa. The narrative elicits initial sympathy for the ugly and misunderstood alien "Prawns" but over time the protagonist Wikus comes to understand and help them, mirroring the director's aim to critique binaries between self and other. Historical details are given about apartheid and forced resettlements that influenced the film's setting and themes of isolation, segregation, and challenging preconceptions.
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3. appealing to audiences
- 1. Appealing to different Audiences Audience Targeting Methods
- 2. Maslow’s Hierarchy of Needs Physiological needs - Food, drink, sleep, sex, relief from pain Safety needs - Security, freedom, protection from danger, order Love and belonging needs - Friends, companions, family, being part of a group Esteem needs - Respect, affirmation of others, self- worth, admiration, self-confidence, self-acceptance Self-actualisation needs - Develop or fulfil one’s potential, do what one is best suited to, discover “truth”, create “beauty”, produce order, promote justice
- 3. Tools of Persuasion Humour – Feel-good associations Repetition - Memorability Shock Tactics – Memorability and discussion Sex – Titillation, feel-good associations and aspiration Stereotypes - Recognisability Intertextual references – Association and making us feel clever Music - Memorability Elite People – Aspiration, admiration and trust
- 4. Persuasive Devices Reward Punishment – Playing on our fears Responding to our needs Responding to our aspirations Guarantees of quality from brand reputation
- 5. Uses and Gratifications Theory Information and education Personal Identity - Reinforcement of personal values, role models Social Interaction - As a basis for conversation and social interaction Social Integration Entertainment and escapism Structural – As part of routines
- 6. Uses and Gratifications Theory Information and education Personal Identity - Reinforcement of personal values, role models Social Interaction - As a basis for conversation and social interaction Social Integration Entertainment and escapism Structural – As part of routines