Abraham Maslow developed a hierarchy of needs theory to explain human motivation. The hierarchy consists of 5 levels of needs - physiological needs, safety needs, love and belongingness needs, esteem needs, and self-actualization needs. Physiological needs are the most basic for survival like food and shelter. Safety needs provide security and well-being. Love and belongingness refers to relationships and social acceptance. Esteem needs involve respect and confidence. Self-actualization is achieving one's full potential. The theory is that lower level needs must be satisfied before progressing to meet higher level needs.

1. MASLOW’S
HIERARCHY
THEORY

2. Navya Vincent
• Reg no. 20021
• BBA (Logistics)

3. Overview
o Motivation
o Maslow’s Hierarchy of Needs
o Levels of Human Needs
i. Physiological Needs
ii. Safety Needs
iii. Love & Belongingness
iv. Esteem
v. Self-actualization

4. “Motivation is the complex
of forces starting and
keeping a person at work in
an organization.”
- Robert Dubin

5. Abraham Maslow was an American
psychologist who was born on 1 April 1908,
New York, died on 8 June 1970
He developed a hierarchy of needs to
explain human motivation.
His theory suggested that people have a
number of basic needs that must be met
before people move up the hierarchy to
pursue more social, emotional, and self-
actualizing needs.
Abraham Maslow
(1908-1970)

6. Maslow’s
Hierarchy of
Needs
Physiological Needs

7.  Physiological needs are the lowest level
of Maslow’s hierarchy of needs. They
are the most essential things a person
needs to survive.
 Physiological needs are those needs
required for human survival such as
Air
Water
Food
Shelter
Clothing
Sleep
A person’s motivation at this level derives
from their instinct to survive.

8. Maslow’s
Hierarchy of
Needs
Physiological Needs
Safety Needs

9.  Safety needs are the most fundamental
needs for the human kind, which
include those needs that provide a
person with a sense of security and
well-being.
 Personal security
 Financial security
 Health and well-being.
Safety, relate to a person’s need to feel safe
and secure in their life and surroundings.

10. Maslow’s
Hierarchy of
Needs
Physiological Needs
Safety Needs
Love & Belongingness

11.  love and belongingness, also called as
Social acceptance, refer to the need to
feel a sense of belonging and
acceptance. Social needs are important
to humans so that they do not feel
alone, isolated and depressed.
 An individual can overcome loneliness
and feel more joyful. Having strong
connections or bonding with others
also supports in satisfying other needs.

12. Maslow’s
Hierarchy of
Needs
Physiological Needs
Love & Belongingness
Esteem Needs
Safety Needs

13. Esteem needs refer to the need for self-
esteem and respect, with self-respect
being slightly more important than
gaining respect and admiration from
others. Our esteem needs involve the
desire to feel good about ourselves.
When people’s esteem needs are met,
they feel confident and see their
contributions and achievements as
valuable and important.

14. Maslow’s
Hierarchy of
Needs
Self-
actualization
Physiological Needs
Safety Needs
Love & Belongingness
Esteem Needs

15. Self- development or Self-actualization
needs refers to feeling fulfilled, or feeling
that we are living up to our potential.
So, self-actualization means feeling that
we are doing what we believe we are
meant to do.

16. CONCLUSION
If you would like to try Maslow’s theory with his
hierarchy of needs, here are some behaviors that lead to
self-actualization:
 Be more spontaneous and try new things
 Follow your own beliefs and do not conform
 Be honest
 Be responsible and work hard
 Always stay focused and absorb everything you
learn like a child

17. Thank You