PHYSIOLOGICAL NEEDS Maslow believed that these needs are the most basic and instinctive needs in the hierarchy because all needs become secondary until these physiological needs are met. Food Sleep Air Water Sex Bodily comfort
SAFETY NEEDS The safety and security is needed after the physical needs have been met. Security needs are important to survival. Safety and security needs: Health and well-being (health insurance) Safe neighborhoods (personal security) Financial security (savings account) Job security
LOVE AND BELONGING As humans we have the need to love and to be loved by others. Family Intimacy Friendship The need to feel a sense of belonging and acceptance by: Sports team Religious group Clubs Social groups
ESTEEM Humans have a need to have self-esteem and self-respect Esteem presents the normal human desire to be accepted and valued by others. Two kinds of self- esteem High self-esteem the need for strength competence mastery
ESTEEM Continued self-confidence independence and freedom Low self-esteem the need for status recognition fame prestige attention
SELF-ACTUALIZATION This level of need pertains to what a persons full potential is and realizing that potential. Maslow describes this desire as the desire to become more and more what one is, to become everything that one is capable of becoming. Self-actualization people are: self-aware concerned with personal growth less concerned with the opinions of others interested fulfilling their potential.