1. HEALTH & ILLNESS
• Concept – Definition of Health & Illness
• Dimensions of Health
• Maslow’s Hierarchy of Needs
Nirmala Roberts
India
Concept of Health
Biomedical concept
Health - “Absence of disease”
…acc to ”germ theory of disease”
Medical profession viewed –
Human body as a “machine”
Breakdown of the machine  Disease
Doctor  Repairs the machine
Role of environment, social and cultural determinants – Not
seen
Developments in medical & social sciences proved this
inadequate
Ecological concept
Health – A dynamic equilibrium between man and his
environment
…..Imbalance results in disease
Psychosocial concept
Health is also influenced by social,
psychological, cultural, economic and political
factors around
Holistic concept
Synthesis of all the previous concepts
A multidimensional process affecting health
Emphasis on promotion and protection of health
Vocational
Spiritual
Emotional
Physical
Financial
Social
Intellectual
Holistic
Health
Definition of Health
Health- A state of complete physical, mental
and social well being and not merely the
absence of disease or infirmity
- (WHO – 1948)
Definition of Health
A dynamic state, in which
the individual adapts to
changes in internal and
external environments to
maintain a state of well
being
- (Potter & Perry – 2014)
Definitions…
Disease - A pathologic change in structure and/ or
function …..SIGN
Illness - Response of a person to disease, which is
based on the person’s perception….SYMPTOM
Wellness (health) - An active state, oriented toward
maximizing the potential of the individual
Health & Illness
Are not static conditions
Are vital concepts
Are subject to continuous evaluation and
change
DIMENSIONS OF HEALTH
Health is a Multidimensional Concept
Human Dimensions of Health
Physical – Genetic inheritance, age,
developmental level, race, gender
Emotional – Effect of mind on body function
and vice versa
Intellectual – Cognitive abilities, educational
background, past experiences…..
Environmental – Housing; sanitation; climate;
pollution of air, food and water
Sociocultural – Economic level, lifestyle,
family, culture
Spiritual – Spiritual beliefs and values
Occupational – Nature of job; occupational
hazards
Hierarchy of Human Needs
- Abraham Maslow (1954)
Need
A necessity - To live a healthy life
If not met  Dysfunction/ death!
Can be objective or subjective
Objective needs – food, shelter, sleep
Subjective needs – Affection, acceptance, self
esteem
Abraham Maslow
(April 1, 1908 – Jun 8, 1970)
Prof of Psychology, Columbia University
Original thinker – focused on +ve qualities of people
Wrote about “Motivation and Personality”
Motivation theory - A 5 tier model as hierarchical levels in a
pyramid
Deprivation leads to ‘deficiency needs’  motivation to meet
the needs
Satisfaction of one tier of needs leads to motivation to meet the
higher levels
Physiological Needs
For human survival
Metabolic needs - Air, water, food, rest
Clothing, shelter
If not met  Body cannot function
=Basic ‘animal’ needs
Safety Needs
Once physical needs are met, safety needs take
over
Personal, including emotional
Health and well being
Financial, job security
Safety of property against natural disasters, calamities,
wars…
Law and order
Social Needs
Need to love and be loved
For a sense of belonging and acceptance
Small groups – clubs, office teams, school/ college
houses
Large groups – Political parties, sports teams, social
networking sites
Esteem Needs
To be respected and to respect
Sense of contribution, to feel self-valued
When low – Low respect of others; need for status,
recognition, fame, prestige and attention
High – Self respect, need for strength, competence,
mastery, self-confidence, independence & freedom
Self Actualization Needs
What a person can be, they must be
An intrinsic growth of what a person already has
Growth motivated rather than deficiency motivated
Can be reached only after lower order needs are met
Without prejudice - Accepts facts spontaneously and
focusses problems outside self
Happens in <1%
Maslow’s Theory in Marketing/
Advertising
PN – Wife/ child-abuse help-lines; social
security benefits, samaritans
SN – Home security products, insurance, bank
security, schools
EN – Cosmetics, fast cars, home
improvements, furniture, fashion clothes,
drinks, lifestyle products and services
Revision
What is your concept of Health?
Name the dimensions of Health
What is a Need?
Describe the Maslows Hierarchy of Human Needs
What is the first need according to Maslow?
..the second?
…the third?
…the fourth?
…the fifth and last?

Health and Illness.pptx

  • 1.
    1. HEALTH &ILLNESS • Concept – Definition of Health & Illness • Dimensions of Health • Maslow’s Hierarchy of Needs Nirmala Roberts India
  • 2.
  • 3.
    Biomedical concept Health -“Absence of disease” …acc to ”germ theory of disease” Medical profession viewed – Human body as a “machine” Breakdown of the machine  Disease Doctor  Repairs the machine Role of environment, social and cultural determinants – Not seen Developments in medical & social sciences proved this inadequate
  • 4.
    Ecological concept Health –A dynamic equilibrium between man and his environment …..Imbalance results in disease
  • 5.
    Psychosocial concept Health isalso influenced by social, psychological, cultural, economic and political factors around
  • 6.
    Holistic concept Synthesis ofall the previous concepts A multidimensional process affecting health Emphasis on promotion and protection of health Vocational Spiritual Emotional Physical Financial Social Intellectual Holistic Health
  • 7.
    Definition of Health Health-A state of complete physical, mental and social well being and not merely the absence of disease or infirmity - (WHO – 1948)
  • 8.
    Definition of Health Adynamic state, in which the individual adapts to changes in internal and external environments to maintain a state of well being - (Potter & Perry – 2014)
  • 9.
    Definitions… Disease - Apathologic change in structure and/ or function …..SIGN Illness - Response of a person to disease, which is based on the person’s perception….SYMPTOM Wellness (health) - An active state, oriented toward maximizing the potential of the individual
  • 10.
    Health & Illness Arenot static conditions Are vital concepts Are subject to continuous evaluation and change
  • 11.
  • 12.
    Health is aMultidimensional Concept
  • 13.
    Human Dimensions ofHealth Physical – Genetic inheritance, age, developmental level, race, gender Emotional – Effect of mind on body function and vice versa Intellectual – Cognitive abilities, educational background, past experiences….. Environmental – Housing; sanitation; climate; pollution of air, food and water
  • 14.
    Sociocultural – Economiclevel, lifestyle, family, culture Spiritual – Spiritual beliefs and values Occupational – Nature of job; occupational hazards
  • 15.
    Hierarchy of HumanNeeds - Abraham Maslow (1954)
  • 16.
    Need A necessity -To live a healthy life If not met  Dysfunction/ death! Can be objective or subjective Objective needs – food, shelter, sleep Subjective needs – Affection, acceptance, self esteem
  • 17.
    Abraham Maslow (April 1,1908 – Jun 8, 1970) Prof of Psychology, Columbia University Original thinker – focused on +ve qualities of people Wrote about “Motivation and Personality” Motivation theory - A 5 tier model as hierarchical levels in a pyramid Deprivation leads to ‘deficiency needs’  motivation to meet the needs Satisfaction of one tier of needs leads to motivation to meet the higher levels
  • 20.
    Physiological Needs For humansurvival Metabolic needs - Air, water, food, rest Clothing, shelter If not met  Body cannot function =Basic ‘animal’ needs
  • 21.
    Safety Needs Once physicalneeds are met, safety needs take over Personal, including emotional Health and well being Financial, job security Safety of property against natural disasters, calamities, wars… Law and order
  • 22.
    Social Needs Need tolove and be loved For a sense of belonging and acceptance Small groups – clubs, office teams, school/ college houses Large groups – Political parties, sports teams, social networking sites
  • 23.
    Esteem Needs To berespected and to respect Sense of contribution, to feel self-valued When low – Low respect of others; need for status, recognition, fame, prestige and attention High – Self respect, need for strength, competence, mastery, self-confidence, independence & freedom
  • 24.
    Self Actualization Needs Whata person can be, they must be An intrinsic growth of what a person already has Growth motivated rather than deficiency motivated Can be reached only after lower order needs are met Without prejudice - Accepts facts spontaneously and focusses problems outside self Happens in <1%
  • 25.
    Maslow’s Theory inMarketing/ Advertising PN – Wife/ child-abuse help-lines; social security benefits, samaritans SN – Home security products, insurance, bank security, schools EN – Cosmetics, fast cars, home improvements, furniture, fashion clothes, drinks, lifestyle products and services
  • 27.
    Revision What is yourconcept of Health? Name the dimensions of Health What is a Need? Describe the Maslows Hierarchy of Human Needs What is the first need according to Maslow? ..the second? …the third? …the fourth? …the fifth and last?