This document provides an overview of a potential new spa called Mars that is targeting men aged 25-35. It outlines the target market of David Mosby, a 25-year-old assistant manager in Paris. It then discusses his values, needs, and motivations. It also describes how the spa called Mars aims to meet men's needs for safety, belongingness, and ego through its unique features and package offerings. Finally, it outlines the consumer decision-making process and how Mars aims to address problems men have through an informative website and private, simple environment.