The document discusses design thinking and the process of creative problem solving. It presents a human-centered approach to innovation that draws from design tools. The design thinking process involves understanding goals, framing ideas to solve problems, deciding which ideas to test by making prototypes, and getting feedback through discussion. A number of questions are provided to help determine where someone or a team is in the process.
21_07_ Helen Kokk_Design Thinking_EIA Porto 2022.pptx
1. Helen Kokk
Award winning product designer in the UI/UX Industry & Service Design
Chief Product Officer at OCCO
Design Thinking– Lessons from cats
2.
3.
4. A process for creative problem solving. It is a human-centred approach to innovation that draws from the designer’s
toolkit.
Design Thinking
5. There isn’t one research method that works for every single situation. To figure out what method is most efficient, weneed to understand
what question we’re asking. What do weneed to learn? What’s the goal?What problem arewetrying to fix?.
Methods
6.
7.
8. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes
9. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes
10.
11.
12. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes
26. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes
27.
28.
29. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes
30.
31.
32. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes
41. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes
52. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes