Fundraising
Angela Lee
Founder, 37 Angels
Professor, Columbia Business School
What we will cover
Funding avenues
VC/Angel Fundraising process
Terms
Grants
Equity
Debt
Revenue
Different funding avenues
Control Growth
✔ What does success mean to you?
Pace, size, duration
✔ How much money do I need?
✔ What help do I need?
✔ How much control do I want?
Grants
Equity
Debt
Revenue
Different funding avenues
● Venture capital
● Angel investing
● Equity crowdfunding
✔ Fast access to capital
✔ Strategic help
� Give up control
� Pressure to grow
Grants
Equity
Debt
Revenue
Different funding avenues
● SBA loans
● Bank loans
● Factoring
✔ Retain control
� Hard to qualify
� Cash leaving company
Grants
Equity
Debt
Revenue
Different funding avenues
✔ Retain control
� Slower pace of growth
Source: mpd.me
Grants
Equity
Debt
Revenue
Different funding avenues
What we will cover
Funding avenues
VC/Angel Fundraising process
Terms
Founder
Lead Investor Non-Lead Non-Lead
Non-Lead Non-Lead
What we will cover
Funding avenues
VC/Angel Fundraising process
Terms
Term sheet decisions
❑ How much to raise?
❑ At what valuation?
❑ What additional terms?
15-25%
18 Months
Product Team Sales
Pitchbook NVCA venture monitor
Term
Board of
Directors
Information
rights
Pro rata
rights
Typical for seed stage
• 5: 2 founders, 2 investors, 1
independent (compensated)
• Often major investors only
• Monthly / quarterly financials
• No rights, maintain %, increase %
ownership
Brad Feld’s
Term Sheet Series Wrap Up (feld.com)
Questions?

Fundraising - Angela Lee