Lior Shoham presented a method for delivering brilliant ideas in brief pitches. The method involves first hooking an audience with a problem, solution, and impact in 20 seconds. The presenter then has 3 minutes to fully outline the idea using a structure inspired by Pixar films, covering the problem, alternatives, solution, traction, and team. Emphasis is placed on passion, experience, and future plans. The goal is to efficiently share innovative concepts and stand out from others.

1. Lior Shoham
European Innovation Academy
August 2nd, 2022
“BRIEF. BRIILIANT.
GONE.”
Brilliant Ideas. Less Time. Better Results.

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CONTENT

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TIME

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TWO STEPS

6. CURIOUSIT
Y

7. STAND OUT

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BE
YOURSELF

9. HOW
1. HOOK (20 SECONDS)
2. PITCH (3 MINUTES)

10. BEFORE LIFTOFF
o Safe, respectful, and fun
o Discussion, not a lecture
o We’re in this together :)
o Oh, there’s point…

11. 1
HOOK

12. Problem
“You know how...”
Solution
“So that...”
Impact
“So what...”

14. Problem
Solution
Impact

15. WORK

16. SHARE

17. 3
PITCH
STRUCTURE

18. PIXAR

19. 1. Once upon a time
2. Every day
3. Until one day
4. Because of that
5. Because of that
6. Until finally

20. 1. Hook+ Problem+ Scale (Stakes)
2. Alternatives (Respectful Setup)
3. Solution (Big Picture +USP)

22. 1. Hook+ Problem+ Scale (Stakes)
2. Alternatives (Respectful Setup)
3. Solution (Big Picture +USP)
4. Traction So Far (Quotes, Benchmark)
5. Team (Trust& Professionalism)

24. TEAM
o Passion (Why?)
o Aggregated Relevant Experience
o Name- Dropping**
o Power Verbs** (Managed, Led, Developed)

25. 1. Hook+ Problem+ Scale (Stakes)
2. Alternatives (Respectful Setup)
3. Solution (Big Picture +USP)
4. Traction So Far (Quotes, Benchmark)
5. Team (Trust& Professionalism)
6. Future+ Ask+ “Cliff Hanger”

27. QUESTIONS

28. RECAP
1. HOOK (PSI, 3#)
2. PITCH (PIXAR)

30. CHOOSE ONE

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Lior Shoham Ltd.
WhatsApp
+972-52-7744088

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“THE MORE I PRACTICE
THE LUCKIER I GET”

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THANK YOU
WhatsApp +972-52-7744088