This document discusses tools for winning first customers, focusing on the importance of a growth mindset and growth hacking. It emphasizes embracing failure as an opportunity to learn and gain experience. Growth hacking involves testing innovative marketing techniques to rapidly grow a customer base with minimal resources. The key is understanding customers - who they are, where they spend time, what interests them - and then finding creative ways to reach them through content, blogs, emails, groups, influencers and more. There are no shortcuts; success requires testing ideas, learning from results, and continual improvement through an openness to feedback and new challenges.

1. Tools to Win Your First Customers
Krissie McMenamin
European Innovation Academy

3. Who is afraid of failure?

5. Who thinks failure is bad?

7. Most of us are
taught from a
young age that it’s
not ok to fail.

8. Think of a time you
failed or made a
mistake.

13. What did you learn?

17. Share!
What was your failure
and what did you
learn from it?

18. FAILURE
FAILURE
FAILURE
A whole lotta learning

19. Who will be brave
and share with the
entire group?

20. Who felt fear?

24. THIS is having a growth mindset.
Facing fears, learning from failures,
accepting new challenges…

25. And this is your brain.

26. These are neurons.

27. Experience increases connectivity among
neurons. They grow new connections and
strengthen existing ones!

28. This is called brain plasticity.

29. Intelligence is not fixed.

30. You’re smart! You worked hard!

31. Choose KPIs that drive your business’s growth
Because it’s essential to
growing your business.
Why are we talking about growth mindset?

32. Remember Gilles’ slide:
How to build a startup?
CUSTOMER
PROBLEM
SOLUTION
MVP
TEST
ITERATE
GROW
PMF
This process requires a growth mindset!

33. Will you take smart risks
in order to grow?
Or stay comfortable and
small?

34. When your teammate critiques
you or your mentor gives you feedback,
will you respond and defend?
Or listen and open yourself to
the learning?

35. Will you react with excuses when
a customer gives you bad feedback?
Or listen and learn from them?

36. Will you look for customers in
one place and give up when you
don’t find them?
Or will you try hundreds of ways
to grow your customer base?

37. Will you get 300 easy
signups for your business?
Or work your butt off to get
300 true target customers?

38. Will you repeat the same
investor pitch 90 times?
Or change it as you
receive feedback?

39. Will you promote your
business on FB and Insta?
Or find where your customers
are spending time and meet
them there?

40. This is growth hacking.

41. “Growth hacking is all about using
innovative techniques to dramatically
increase your traffic, conversion rate and
user base with minimal expenditure—and
thus grow your company quickly.”
“a process of rapid experimentation
across marketing channels with
constant attention on product design
and user engagement.”
“It's a mindset, not a set of cut-and-dried cheat codes.”

43. 250mb of extra
storage space to any
user who invited a
friend

47. Today, there are
thousands of growth
hacking tools.
None of them existed
when these companies
launched.

48. Growth hacking starts with your customers
What do you
know about
them?
What excites
them?
What do they
nerd out to?
Where do they
spend time
online?
Where do they
spend time
offline?
What do they
read?
What
influencers do
they follow?
What do they
think is funny?
What are they
scared of?
Where are they
already finding
your product
/service?
Who do they
trust?
What do they
value?

49. And continues with interesting
ways, channels, messages, to reach them
Valuable
content
Guest
blogging
Ebooks and
white papers
Email
capture tools
List builders Podcasting
Webinars
Contests &
giveaways
Blogger
reviews
Relevant
groups,
subreddits
Quora
Influencer
marketing
Email
marketing
Account-
based
marketing
SEO for
niche
keywords
Product-
Hunt
Invite-only
signup
system
Gamifi-
cation
Referral
incentives
Affiliate
marketing
Guerilla
tactics
Community
building
Tech hacks Funny videos

50. There is no magic
growth hacking pill!

51. FAILURE
FAILURE
FAILURE
Only testing, more testing,
and a whole lotta learning

52. Share:
What growth hacking
ideas do you have for
your target customer?

53. What’s your biggest tool to
win new customers?

54. A growth mindset!

56. What are you scared of
today?

57. Share:
What are you scared
of today?

58. Game (the ef) on!
I’m scared, but…

59. Chief Explorer | askHUH?
Sparking curiosity and aliveness!
krissie@askhuh.com
Immersive experiences | Founder coaching |
Leadership development training
Kristina McMenamin
Krissmac