The document provides 21 tips for marketing graduates entering the workforce. Some of the key tips include: don't be afraid of numbers as marketers need statistics; don't think your classroom experience fully prepares you for an actual job; having an internship or multiple internships on your resume is not impressive on its own without highlighting what you accomplished; and marketing requires balancing art, science, and technology. The document emphasizes the importance of continually learning and adapting to how quickly the field of marketing changes.
What better way to kick off the holiday season than a massive SlideShare filled with the best SEO questions asked and answered from our popular AMAs. There's no shortage of expert insight with names like Rand Fishkin, Avinash Kaushik, Ann Smarty, Peep Laja and more!
SlideShare by HubSpot's @ninarstepanov.
Eloqua Experience is annually one of the hottest tickets when it comes to marketing conferences. But with thousands of attendees and a dizzying schedule of events, seminars, parties and more, it can be challenging to take best advantage of the event and ensure you head home with the new skills, best practices and contacts you need to be more successful managing your marketing programs moving forward.
In addition to setting the agenda and session schedule, it’s a good idea to put a little strategy into how you’ll maximize the overall Eloqua Experience trip. Plan ahead to make this year’s Eloqua Experience visit more productive and successful. The following pages offer some specific best practices and recommendations.
It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and TopRank Marketing teams once again will bring you a series of three #CMWorld conference ebooks showcasing some of our amazing speakers with their thoughtful advice on content marketing. Hang on for a fun ride - and we'll see you in September! (And be sure to listen to Joe Pulizzi's "message from your captain!" We had fun with this one.)
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, An...Workfront
Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
Have you lost direction and focus in your business? Find out how understanding and communicating your core values can help you find your direction again and move your business from the infant or teenage stage, to a mature business.
Get inspired! These are the themes we're writing and reading about on LinkedIn in 2015.
Share your own stories and insights here: https://www.linkedin.com/pulse/article/new
I'm a dynamic, goal-oriented problem solver with a passion for helping individuals and organizations unleash their big ideas through effective communication, strategic content planning, and superb execution.
Send an email to jackieo4221@gmail.com to learn more. I'd love to connect!
What better way to kick off the holiday season than a massive SlideShare filled with the best SEO questions asked and answered from our popular AMAs. There's no shortage of expert insight with names like Rand Fishkin, Avinash Kaushik, Ann Smarty, Peep Laja and more!
SlideShare by HubSpot's @ninarstepanov.
Eloqua Experience is annually one of the hottest tickets when it comes to marketing conferences. But with thousands of attendees and a dizzying schedule of events, seminars, parties and more, it can be challenging to take best advantage of the event and ensure you head home with the new skills, best practices and contacts you need to be more successful managing your marketing programs moving forward.
In addition to setting the agenda and session schedule, it’s a good idea to put a little strategy into how you’ll maximize the overall Eloqua Experience trip. Plan ahead to make this year’s Eloqua Experience visit more productive and successful. The following pages offer some specific best practices and recommendations.
It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and TopRank Marketing teams once again will bring you a series of three #CMWorld conference ebooks showcasing some of our amazing speakers with their thoughtful advice on content marketing. Hang on for a fun ride - and we'll see you in September! (And be sure to listen to Joe Pulizzi's "message from your captain!" We had fun with this one.)
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, An...Workfront
Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
Have you lost direction and focus in your business? Find out how understanding and communicating your core values can help you find your direction again and move your business from the infant or teenage stage, to a mature business.
Get inspired! These are the themes we're writing and reading about on LinkedIn in 2015.
Share your own stories and insights here: https://www.linkedin.com/pulse/article/new
I'm a dynamic, goal-oriented problem solver with a passion for helping individuals and organizations unleash their big ideas through effective communication, strategic content planning, and superb execution.
Send an email to jackieo4221@gmail.com to learn more. I'd love to connect!
Content Marketing Detox: How to Beat the BulgeOnboardly
Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).
Christian Grey has certainly taught us something about PR and we've laid it all out in this presentation. Here are 52 facts about Public Relations you should know for your small business or startup.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
Writing good job adverts is imperative if you want to achieve your Recruitment outcomes. The job advert is the first point of contact between yourself and your prospective candidates - you want to leave a positive first impression.
In these slides, we teach you what you should be doing to write the best job ads.
This guide was inspired by a recent presentation given to Undergraduates at USC. Included are 20+ years of hard-fought insights, tips, hacks and techniques on successfully landing a great job in games.
Created by Chris Ansell of Ansell Creative Group
ansellcreativegroup.com for more details!
"Digital Marketing Is Our Game"
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...Amy Porterfield
You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
Kristóf Bárdos, the CEO of Digital Natives, Co-founder of Green Fox Academy and Social Fokus shares his thoughts on how leaders and communities are in charge to help people to achieve their highest potential.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Magnetic Content: Strategies for Customer AttractionBarry Feldman
Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Content Marketing Detox: How to Beat the BulgeOnboardly
Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).
Christian Grey has certainly taught us something about PR and we've laid it all out in this presentation. Here are 52 facts about Public Relations you should know for your small business or startup.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
Writing good job adverts is imperative if you want to achieve your Recruitment outcomes. The job advert is the first point of contact between yourself and your prospective candidates - you want to leave a positive first impression.
In these slides, we teach you what you should be doing to write the best job ads.
This guide was inspired by a recent presentation given to Undergraduates at USC. Included are 20+ years of hard-fought insights, tips, hacks and techniques on successfully landing a great job in games.
Created by Chris Ansell of Ansell Creative Group
ansellcreativegroup.com for more details!
"Digital Marketing Is Our Game"
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...Amy Porterfield
You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
Kristóf Bárdos, the CEO of Digital Natives, Co-founder of Green Fox Academy and Social Fokus shares his thoughts on how leaders and communities are in charge to help people to achieve their highest potential.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Magnetic Content: Strategies for Customer AttractionBarry Feldman
Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
En estos tiempos todos somos Community ManagersMiguel Higa
Charla presencial en el Instituto Cibertec acerca del avance de las redes sociales y su impacto positivo en el desarrollo de la marca personal online.
Pasos básicos para su planeamiento, implementación y desarrollo diario.
10 de septiembre del 2014
Prince George's Community College: Orientation to the CPA ProfessionRebekah Brown, CPA
Presentation at Prince George's Community College to students interested in pursuing a career in accounting. Overview of the profession including frequently asked questions.
It gives me immense pleasure to introduce our firm “Riskpro” founded in 2009- a specialized risk management consulting by our Founders who are qualified risk specialists with diverse work experience in India, Middle East, Europe & US across industries & FI’s.
In continuation of our fast growing presence and business trajectory, I would like to welcome you and share towards launch of RiskPro Insurance Risk advisory Services which is an addition to our existing bouquet of Risk advisory , Consulting, Training & Human Capital Services to corporates across India currently being serviced through our multi location delivery locations in major metros with total presence in 11 Indian cities network already. Our dedicated experts team who are qualified seasoned professionals in Insurance industry across diverse business domains with right blend of optimal solutions for high performance business results.
Insurance business , like any other industry has evolved with new business models, government and regulatory changes, increased market players and de-regulation which has impacted functioning of major insurance players (General, Life)to generate business and also adhere to compliances imposed by governing authorities within volatile global paradigm, which necessitates the need for prudent risk management framework in Insurance businesses. Riskpro with its precise risk-reward approach is your ideal partner in de-risking of your insurance business operating model with risk management value proposition for a long-lasting embedded tenet in your business DNA.
Risk Management Service offerings:-
- Risk - Evaluation/Inspection/Audit & Reporting
- Due-Diligence – Current Insurances/Indemnity advisory/Renewals
- Capital Assets Valuation for loss coverage
- Claims Management
- Regulatory Compliances- IRDA/SEBI/ICDR
Key Domain Areas:-
- Property Risk- Physical Assets
- Financial Risk- Monetary Loss
- Liability Risk- Operational Loss
- People Risk- Employees Loss
Please find enclosed our Company brief introduction and services brochure for your kind consideration and give us a chance to be your preferred risk knowledge partners for a mutual alliance.
“We are quoted in recent Economic Times news as among fastest growing risk consulting firms in India.” (Click for more details).
Road From Ryerson: A New Pathway for Graduating Student Transition Support - ...Ryerson Student Affairs
Road From Ryerson: A New Pathway for Graduating Student Transition Support
by Rachel Barreca, Lesley D'Souza, Bailey Parnell
We invest a lot of resources into supporting the transitional needs of our incoming students, but pay less attention to the outgoing transition. A group of staff at Ryerson have started to change the way they support graduating students. Come learn about how we used transition theory to inform an innovative, collaborative pilot project (#RoadFromRyerson), and our vision for the future. Share your best practices and leave with many more ideas from our brainstorming session.
IRDA Mock Test Life Insurance Advisory Examination (Kaun Banega Insurance Adv...project1973
The game is prepared with a purpose to Entertain as well as Prepare the person for Life Insurance Advisory Examination to get the Licence.
It helps to increase the total pass percentage of Advisory Examines in the Agency and makes the person well aware of the various aspects of IRDA.
xTuple.com Supports Innovation: From blueprints to buildouts, xTuple helps foster startups in the heart of the Mid-Atlantic technology corridor between Research Triangle, North Carolina and Washington D.C. As a committed, passionate member of the Greater Norfolk tech community, xTuple is a financial sponsor as well as mentor at Hatch Norfolk, an intense accelerator program, and other events where entrepreneurs showcase their ideas. www.HatchNorfolk.com
Noboru World_10 Marketing mistakes startups need to stop!.pdfNoboru World
If you are a startup marketing agency, there are ample chances to commit mistakes due to various reasons. Either you could be an amateur in the field or an experienced team desperate to create an attractive clientele.
For instance, you are a startup marketing agency with an efficient core team and other needed resources. But, being a startup with non-bigger or zero brand experience, there are always the chances of committing blunders on different scales.
Texas State Ama Darren Drewitz February 2010darrendrewitz
MARKETING
The Good, The Bad and The Ugly
…and 5 universal marketing and business truths you need to know so you’re really, truly ready for the real world of marketing. Really.
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Rohit Varma
The title pretty much describes it all. Marketing is a discipline with tremendous potential and its pursuit as a career very fulfilling i.e. rewarding. This talk at AICAR B-School draws on anecdotes from my two decades plus as a marketer.
We utilized this presentation during the marketing strategy workshop for local business owners and entrepreneurs, but I can work for anyone. Here are some of the points you will learn:
- What’s a marketing plan and why do you need one?
- What’s the difference between a marketing strategy and a marketing plan?
- Finding the right marketing tools and channels that would work for you.
- How to start building a small business marketing plan.
Shravan Shetty, Career Coach Interviews Anoop Kudva.
Anup Kudva A versatile and decisive marketing professional with 15 years of experience in diverse aspects of marketing with proven track record of marketing strategy, integrated marketing campaigns, public relations and lead generation.
This interview was done in early 2020 when Anoop was with Merit Trac
Marketing for Startup: 14 Things You Shouldn't MissLukas Obdrzalek
I focused on 3 topics
- What should you know when setting up your marketing
- How you should build your marketing team
- How you should choose your agency and how to work with it
MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...Financial Poise
There's creating content; then there's creating great content; and then there's creating great content that actually gets seen by the ideal audience. Each of those layers has its own unique challenges. In this webinar episode, we share insights from a variety of highly experienced content creators. Each panelist member provides their own unique spin on how to create great content that gets seen by the intended audience. By the completion of this episode, the audience member will have a clear and actionable plan on how to create outstanding content that meets their unique marketing needs.
Part of the webinar series: MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022
See more at https://www.financialpoise.com/webinars/
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.
29 Simple Ways to Skyrocket Your Fitness Marketing ReportMauricio Cardenal
I’ve put together an infographic that you can use to improve your fitness marketing.
Whether you’re a:
– Gym Owner
– Crossfit Box Owner
– Personal trainer
– Bootcamp Owner
Similar to 21 Things Every Graduating Marketing Senior Needs to Know (20)
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
7. News flash: marketers need statistics. You
need to be prepared to analyze everything you do.
Otherwise, you're wasting a whole lot of time
making decisions without proof that they work and/
or benefit your business in some way.
So pay attention in your stats class.
1) Don’t be afraid of numbers.
8. ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
Being in a communications role is no excuse.
As a social media marketer, I would spend time
every day looking at and interpreting data.
That's how I knew if my channels were effective
and my tests were contributing to growth.
BRITTANY LEANING
Social Media Expert,
HubSpot
Twitter ID: @bleaning
1) Don’t be afraid of numbers.
10. 2) Don’t obsess over the 4 P’s or C’s of marketing.
The 4 P’s (or C’s) introduce core concepts of
marketing. But the chances of you sitting in a room
brainstorming price, product, place, and promotion
are unrealistic.
11. ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
What Your Traditional Marketing Education
Didn’t Teach You About Marketing Today
Take
Home
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Click here to read.
2) Don’t obsess over the 4 P’s or C’s of marketing.
13. 3) Don’t think your classroom experience mimics an actual job.
Simulate "real-life" scenarios as much as you want,
but you won't actually learn to make important
decisions in tight time frames until you're managing
real dollars, working to uphold a real company's
reputation, and investing your energy in real
projects.
16. 4) Having an internship on your resume isn’t “impressive.”
You had a summer internship at a marketing agency
last summer? Great! So did everybody else.
The fact that you had an internship isn't impressive,
it's what you did while you were there
that is (or isn't).
17. ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
How To Be The Best Intern EVER
Take
Home
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Click here to read.
4) Having an internship on your resume isn’t “impressive.”
19. 5) Having multiple marketing internships isn’t “impressive.”
Don’t just apply to internships at marketing
agencies every summer. Test your skills in
different marketing environments,
such as a company that hosts marketing in-house.
That way, you're staying true to your ultimate goal
while growing your talents.
20. ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
Land your dream internship but only interacting
with your direct manager? Not helpful in the
long run. Meet people! Talk to people in
different departments, grab lunch with someone
new each week, ask lots of questions, and
absorb as much as you possibly can.
TAYLOR HANEY
Community
Specialist, MITX
Twitter ID: @Taylor1221
5) Having multiple marketing internships isn’t “impressive.”
22. 6) Having endless extracurriculars doesn’t make you an “expert.”
Employers value unique experiences and skills, not
that you have tried everything -- that's what
marketing teams are for.
If you've participated in a lot of different activities in
college, narrow down the few you can actually say
you've learned from and excelled at.
25. 7) Having a standard resume doesn’t exemplify modern marketing.
Is your career advisor handing you a template for
your resume to adhere to? Ignore it.
Create your own resume template. One that
highlights your uniqueness and is set up
to show, not tell, what your value is.
26. 7) Having a standard resume doesn’t exemplify modern marketing.
ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
How to Write a Standout Resume and
Land Your Next Marketing Job
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Click here to read.
28. 8) Marketing moves fast.
Need an answer to a pressing marketing problem?
You won't find it in that years-old textbook. Effective
marketing isn’t about looking up the answers – it’s
about creating the answer.
That’s your future: figuring out marketing every day.
29. ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
Education doesn't stop after commencement.
Read books. Lots of them. Subscribe to as
many relevant blogs as you can. Consume as
much information as you can on a daily basis.
Be the first at the office to try new platforms
and technologies. This is how you'll get ahead.
JOHN BONINI
Marketing Director,
IMPACT Branding
Twitter ID: @Bonini84
8) Marketing moves fast.
31. 9) Marketing isn’t just about pretty pictures & viral videos.
Effective marketing campaigns focus on creating
content that benefits your audience. You
can't spend your marketing career creating
humorous videos for the sake of bringing attention
to your brand. You need to be prepared to think
critically and analyze the needs of your target
audience.
32. 9) Marketing isn’t just about pretty pictures & viral videos.
ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
A Free, Customizable Template to Help
You Prove Marketing ROI [+ SlideShare]
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34. 10) Marketing isn’t just about branding or awareness.
Marketing used to be solely about communication,
and sales about revenue.
Now the two teams must work together.
What’s the return on investment (ROI) of your email
send? Twitter profile? Media campaign?
36. 11) Marketing doesn’t have to be evil.
The negative connotation surrounding "marketer,"
"public relations professional," etc., is pretty
pervasive. But that doesn't mean it's okay actually
become those stereotypes. Don't lose your morals
and ethics when you graduate -- they need to be
omnipresent in your career. It is possible to create
marketing that people actually like.
37. 11) Marketing doesn’t have to be evil.
ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
Creating Marketing People Love: 29 Tips
From Industry Experts [Slideshow]
Take
Home
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Click here to read.
39. 12) Marketing is more than big brands & agencies.
Yes, you can work at an agency. Yes, you can work
for a big brand. But you can also work for a
small business, tech company, medical practice, etc.
Just because your professors only shared
campaigns big brands executed, doesn't mean
those are the only marketing jobs out there.
41. 13) Marketing is a balance of art, science, and tech.
Art is critical in visualizing calls-to-actions, writing
landing page copy, and launching products. But you
also need to be data-driven.
You need to embrace the infusion of technology in
marketing. As an emerging marketer, this balance
can differentiate you among the crowd.
44. 14) Don’t be afraid to be wrong.
If you have an idea or opinion on something being
discussed at an internship or on at your first job,
speak up!
Experience helps create proper judgment, not
ideas. Anyone is capable of thinking of the next big
thing; it's just a matter of not being afraid to share it.
45. ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
Speaking up shows that you're actively
engaged and establishes your presence. If you
have trouble with speaking up, ask a manager
or other colleague to ask for your opinion
directly so you can practice getting a word in.
FARAH HUSSAIN
Senior Marketing
Manager, PayPal
Twitter ID: @farahhussain
14) Don’t be afraid to be wrong.
47. 15) Grow thick skin.
You'll have to deal with complaining customers,
social media bashers, frustrating clients, etc.
If you get too emotional over how people treat you,
you won't last in the business. Take all
negative feedback as constructive criticism, and
spin it into something positive.
49. 16) Be your own best case study.
Prove your skills by marketing yourself. Don't wait
for someone else to give you the opportunity.
Demonstrate your passion for marketing by properly
marketing yourself. If you can't market yourself,
how will you market for others?
50. ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
Marketers often fall victim to the cobbler’s
children syndrome when marketing
themselves. Produce and curate quality
content and proactively engage on digital
channels. In essence, be the community
manager of your personal brand.
DAVE CUTLER
Director of Content
& Marketing, MITX
Twitter ID: @CutlerDave
15) Be your own best case study.
52. 17) Never burn bridges.
You know that annoying teacher's pet who never
stops talking in class next to you? She may end up
being your manager one day. Or your co-worker. Or
the woman who gets to decide if a company
hires you.
You never know where people may end up.
54. 18) Network with everyone.
Want to work at X company? Don't just talk to
people there. Maybe a random stranger from Y
company will one day be an employee at X
company, and then you'll be bummed you missed
the opportunity to tell that person why you rock.
You never know who will end up helping you.
55. 18) Network with everyone.
ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
How to Master Non-Awkward, Effective
In-Person Networking
Take
Home
Reading
Click here to read.
58. 19) Get comfortable with HTML/CSS.
You don't need to be a full-on engineer, but you do
need to understand the basics. What happens when
you need to make a quick change in some code?
Understand how coding works and be prepared to
make little tweaks. If you end up in a product
marketing role, this will be even more critical.
59. 19) Get comfortable with HTML/CSS.
ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
HTML Decoded for the Plain Text Marketer
Take
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61. 20) Understand the difference between B2B and B2C.
B2B = business-to-business.
B2C = business-to-consumer.
Look up the difference; it'll teach you a lot about
different methods of marketing, and
possibly where you want to work one day.
63. 21) Don’t oversell your skills in the interview.
Don’t set yourself up for failure. Show your worth –
but balance it with actual expectations.
That way, you don’t lose trust from your boss (or
worse, get fired) for being less than what you sold
yourself as in the interview.
64. ü Marketers need statistics
ü Marketers set metrics-driven goals
ü Marketers use spreadsheets
I've interviewed a lot of students, and the
ones who blow their skills out of proportion
get canned immediately. Employers know
you don't know everything. Show a genuine
curiosity to learn & to further hone your skills
to actually become an expert at something.
SASHA HOFFMAN
Head of Strategy &
Partnerships, Plastiq
Twitter ID: @sashaphoffman
15) Be your own best case study.