Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
Marketing Predictions 2016: Q&A With Ted Rubin, Robert Rose and MoreWorkfront
What challenges and opportunities can marketers expect in 2016? We asked thought leaders Ted Rubin, Robert Rose, and Joe Staples. This is what they said.
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
By now you have probably heard of this new type of marketing called Inbound Marketing, but do you really know its value or where to start? We thought this might be the case. Salesforce.com and HubSpot have joined forces to bring you the latest in Inbound Marketing on this free on-demand webinar.
knife,_tool_kit
This on-demand webinar featuring Mike Volpe, CMO of HubSpot and Dave Thomas, Senior Director of Content and Community at Salesforce.com, incorporates data from the "State of Inbound Marketing 2013" report, with responses from over 3,000 businesses and their use of inbound marketing.
In January 2013, a relatively unknown company, called LeadPages, came onto the scene. This lead generation platform began as most start-ups do -- with zero customers.
However, a lot can happen in a year. Within the next 365 days, LeadPages grew their customer-base from zero to 15,000 customers.
Join Tim Paige as he shares the insights on how he and the team at LeadPages grew the company with incredible speed and shows you how you can do the same.
In this webinar we will show you:
- 3 Insights On How LeadPages Did It
- 3 Steps On How You Can Too
- 5 New List Building Secrets Gleaned From Processing Over 3 Million Opt-Ins Per Month To Help You Get There Faster
Marketing Predictions 2016: Q&A With Ted Rubin, Robert Rose and MoreWorkfront
What challenges and opportunities can marketers expect in 2016? We asked thought leaders Ted Rubin, Robert Rose, and Joe Staples. This is what they said.
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
By now you have probably heard of this new type of marketing called Inbound Marketing, but do you really know its value or where to start? We thought this might be the case. Salesforce.com and HubSpot have joined forces to bring you the latest in Inbound Marketing on this free on-demand webinar.
knife,_tool_kit
This on-demand webinar featuring Mike Volpe, CMO of HubSpot and Dave Thomas, Senior Director of Content and Community at Salesforce.com, incorporates data from the "State of Inbound Marketing 2013" report, with responses from over 3,000 businesses and their use of inbound marketing.
In January 2013, a relatively unknown company, called LeadPages, came onto the scene. This lead generation platform began as most start-ups do -- with zero customers.
However, a lot can happen in a year. Within the next 365 days, LeadPages grew their customer-base from zero to 15,000 customers.
Join Tim Paige as he shares the insights on how he and the team at LeadPages grew the company with incredible speed and shows you how you can do the same.
In this webinar we will show you:
- 3 Insights On How LeadPages Did It
- 3 Steps On How You Can Too
- 5 New List Building Secrets Gleaned From Processing Over 3 Million Opt-Ins Per Month To Help You Get There Faster
Digital marketing introduction presentationLivia Oldland
Presentation slides from the digital marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Is The Way We've Been Doing Marketing And Sales Broken?Drift
Here's how the traditional approach to marketing and sales works:
Step One. Get people to your website.
Step Two. Once people are on your website, get them to convert on a form.
Step Three. After they fill out a form, nurture them with emails and phone calls until they buy from you, unsubscribe, or even worse -- do absolutely nothing, forever.
Yes, I dramatically oversimplified the process, but stick with me for a minute.
Now that we laid out how traditional marketing and sales work, take a second and think about the way that you buy and behave as a consumer.
If you're anything like me, when you're thinking about buying something, I bet the last thing you want to do is fill out a form or talk to a sales rep.
You try to avoid those things at all costs. Because these days, we can find out just about everything we need to know before making a purchase, and many times, we can buy things or get the information we need without ever having to talk to sales at all.
But in our jobs in marketing and sales, we stick to those traditional methods. That's how we do marketing and sales every single day -- because that's how it's always been done. That's how everyone does it.
But there are already examples of companies that have broken the mold of traditional marketing and sales.
Companies like Slack, Buffer, Trello, MailChimp, Zapier, InVision, Shopify, Quip, and others. They let us buy things the way we want to buy them -- on our own time.
Want to try before you buy? Go for it.
Want to buy something without ever talking to sales? Great.
Have a question and need to talk to someone? Yep. You can do that, too.
As Shopify’s chief sales scientist Loren Padelford said about the future of sales: “Our job is to do what our customers want. Customers are in control of the sales process now. We need to customize to the customer process, not to the sales company process.”
Those modern businesses believe helping is the new selling. They believe that customer experience is the new marketing. And they've figured out how to have 1:1 conversations at scale.
We think that there are two paths forward for businesses from here:
1. They can stick to their guns, keep doing what everyone else has been doing, and wait for that threshold level to get higher.
2. They can follow the lead of those modern businesses and change the way they do marketing and sales to match the way that people actually want to interact with a business today.
And that's what we're talking about in this SlideShare -- the future of marketing and sales and why the current model is starting to break.
The November Issue of The Content Advisory, a monthly publication of the current state of developing Content Marketing and Customer Experience strategies.
A collective of problem-solving, SEO-obsessive, tech literate, brand-aware, social media-loving, entrepreneurial superheroes who join forces every day focused on one goal and one goal only: to use their unique array of skills to take clients’ businesses from good to great and beyond.
We work with all kinds of businesses at all stages by helping establish a powerful online presence. Whether you’re just starting out and want to launch with a bang or you’ve been around for decades and want to re-tool your online presence to generate a much-needed boost in business, we combine a mix of time-honored strategies that are proven to work with a custom business plan devised for each client that uses our wide range of skills to deliver the best possible boost to each individual brand we partner with.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.
Selling Better Together - Webinar with Work.comHubSpot
Better sales performance means learning how to align sales teams around key goals, motivate them to achieve those goals, and provide ongoing feedback and coaching along the way.
How To Create Content That Helps You Nail Your Business Objectives. We hear it every day: How do we create engaging content? In reality, this is a problem that doesn’t deserve a solution. Why? Because content that simply garners engagement is unlikely to help your brand meet its business goals. The content you create should help your brand reach its goals, and for that to occur you must make loyalty a priority.
In this session marketers will walk away knowing…
- Why content loyalty is important and how it helps all areas of the business
- What types of content inspires loyalty
- How to create content that moves the needle for their brand
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
Learn InMail best practices on how to differentiate your opportunity and how to structure your messages to stand out from the rest.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
Lloyd irvin – martial arts entrepreneurLloyd Irvin
One of my core, fundamental, base principles is that once you have an idea you have to bring it to life. You have to get started on it within twenty-four to forty-eight hours.
How to skill up in digital marketing and give employers what they want - The ...Luke Marshall
A guest lecture I did at The University of Melbourne in 2016. The topic was hot to skill up in digital marketing and give employers what they want.
There were 2nd, 3rd, 4th year students of digital marketing in the room, so put the presentation together to give them information I wish I had when I started.
Covers off:
- researching the industry
- creating stories
- getting hands-on experience
Digital marketing introduction presentationLivia Oldland
Presentation slides from the digital marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Is The Way We've Been Doing Marketing And Sales Broken?Drift
Here's how the traditional approach to marketing and sales works:
Step One. Get people to your website.
Step Two. Once people are on your website, get them to convert on a form.
Step Three. After they fill out a form, nurture them with emails and phone calls until they buy from you, unsubscribe, or even worse -- do absolutely nothing, forever.
Yes, I dramatically oversimplified the process, but stick with me for a minute.
Now that we laid out how traditional marketing and sales work, take a second and think about the way that you buy and behave as a consumer.
If you're anything like me, when you're thinking about buying something, I bet the last thing you want to do is fill out a form or talk to a sales rep.
You try to avoid those things at all costs. Because these days, we can find out just about everything we need to know before making a purchase, and many times, we can buy things or get the information we need without ever having to talk to sales at all.
But in our jobs in marketing and sales, we stick to those traditional methods. That's how we do marketing and sales every single day -- because that's how it's always been done. That's how everyone does it.
But there are already examples of companies that have broken the mold of traditional marketing and sales.
Companies like Slack, Buffer, Trello, MailChimp, Zapier, InVision, Shopify, Quip, and others. They let us buy things the way we want to buy them -- on our own time.
Want to try before you buy? Go for it.
Want to buy something without ever talking to sales? Great.
Have a question and need to talk to someone? Yep. You can do that, too.
As Shopify’s chief sales scientist Loren Padelford said about the future of sales: “Our job is to do what our customers want. Customers are in control of the sales process now. We need to customize to the customer process, not to the sales company process.”
Those modern businesses believe helping is the new selling. They believe that customer experience is the new marketing. And they've figured out how to have 1:1 conversations at scale.
We think that there are two paths forward for businesses from here:
1. They can stick to their guns, keep doing what everyone else has been doing, and wait for that threshold level to get higher.
2. They can follow the lead of those modern businesses and change the way they do marketing and sales to match the way that people actually want to interact with a business today.
And that's what we're talking about in this SlideShare -- the future of marketing and sales and why the current model is starting to break.
The November Issue of The Content Advisory, a monthly publication of the current state of developing Content Marketing and Customer Experience strategies.
A collective of problem-solving, SEO-obsessive, tech literate, brand-aware, social media-loving, entrepreneurial superheroes who join forces every day focused on one goal and one goal only: to use their unique array of skills to take clients’ businesses from good to great and beyond.
We work with all kinds of businesses at all stages by helping establish a powerful online presence. Whether you’re just starting out and want to launch with a bang or you’ve been around for decades and want to re-tool your online presence to generate a much-needed boost in business, we combine a mix of time-honored strategies that are proven to work with a custom business plan devised for each client that uses our wide range of skills to deliver the best possible boost to each individual brand we partner with.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.
Selling Better Together - Webinar with Work.comHubSpot
Better sales performance means learning how to align sales teams around key goals, motivate them to achieve those goals, and provide ongoing feedback and coaching along the way.
How To Create Content That Helps You Nail Your Business Objectives. We hear it every day: How do we create engaging content? In reality, this is a problem that doesn’t deserve a solution. Why? Because content that simply garners engagement is unlikely to help your brand meet its business goals. The content you create should help your brand reach its goals, and for that to occur you must make loyalty a priority.
In this session marketers will walk away knowing…
- Why content loyalty is important and how it helps all areas of the business
- What types of content inspires loyalty
- How to create content that moves the needle for their brand
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
Learn InMail best practices on how to differentiate your opportunity and how to structure your messages to stand out from the rest.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
Lloyd irvin – martial arts entrepreneurLloyd Irvin
One of my core, fundamental, base principles is that once you have an idea you have to bring it to life. You have to get started on it within twenty-four to forty-eight hours.
How to skill up in digital marketing and give employers what they want - The ...Luke Marshall
A guest lecture I did at The University of Melbourne in 2016. The topic was hot to skill up in digital marketing and give employers what they want.
There were 2nd, 3rd, 4th year students of digital marketing in the room, so put the presentation together to give them information I wish I had when I started.
Covers off:
- researching the industry
- creating stories
- getting hands-on experience
TEAM BUILDING FORMULA – THE BREAKOUT OF TEAM BUILDING FORMULAAlecia Stringer
http://teamprojectmayhem.com/blog/team-building-formula/?id=2asuccess
One of the biggest problems, why most people do not join network marketing is because they have to build a team, which is how the team building formula became in existence. When in reality, many are doing their best just to bring people in their business, much less know how to keep a team around… and train them!
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
Build your brand on the job - Workfront LEAP 2016Terri Trespicio
Branding isn’t just for startups and entrepreneurs; it’s for the full-time employee, too. Find out how and why to hone your brand within an organization regardless of your role or industry. Discover how defining your brand will allow you to become more engaged, deliver greater value, and set yourself up for long-term professional growth.
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
The Number One Job Hunting Book in the World!Jim Stroud
JimStroud.com - Jobseekers! If the only thing you have done to find work is post your resume to a job board, you are missing out on countless opportunities. Stop doing what you have always done and implement a job search strategy that pays off now and for the entirety of your career. If you are unemployed, under-employed or unhappily-employed; the facts, ideas and methods in this book will help you find work quickly and keep you employed for years to come.
In this book, you will learn:
# Why now is a good time to be looking for work
# How to know which careers are worth your time
# How to look for work in other countries
# How to find jobs that will boost your entire career
# How to advance your career by writing your resume in advance
# How to position yourself to be found by recruiters looking to hire
# How to get fired from a job before you even start it
# How to find more qualified job leads with less effort
# How to start your own online business with no money down
# How to find a job on Twitter
# How to cold call a company and get a job
# Reasons why recruiters never call you back (and ways to convince them otherwise)
# How to deal with recruiters who pitch you jobs you do not want
# How to get job search help from family and friends
# How to use Facebook to get a job
And everything else that I forgot to mention in this description!
"The #1 Job Hunting Book In The World" is presented in a conversational style and humorous tone that engages the reader throughout. The information is contemporary, relevant and practical enough for immediate application. Read this book and be inspired to actions that will cause opportunities to seek you out.
...
If you have my permission to download this book, share it online, share it via email, share, share away. However, the right to bind it and sell it is exclusively mine. If you would like to purchase hard copies of my book, you can buy them (and my other books) on Amazon.com.
Jim Stroud
LinkedIn: www.linkedin.com/in/jimstroud
Blog: www.JimStroud.com
YouTube: www.youtube.com/jimstroud
Amazon: http://amzn.to/2q2mBhu
P.S. If you want me to lead you to who is hiring now at my beloved employer, I suggest you check out our website at: https://www.randstadsourceright.com/careers/
EVERY job Iead I could give will come from that website, so do us both a favor and just go there. Thanks!
;-)
My practitioner interview is with Kristen Karpinsky, a free-lance PR professional working in the Twin Cities area of Minnesota. She works with corporate companies to fashion and interior designers and has a hand in all things marketing, advertising, creative direction and business development.
This is a fun 45-minute presentation I did for the Lincoln, NE chapter of the American Marketing Association. Covers five steps to effective personal branding. Also references unicorns and Mr. Peanut.
Revealed the marketing tactics six successful copywriters use to build a bett...Kevin Carlton
There's so much more to running a successful copywriting business than simply having great commercial writing skills.
You also need to promote yourself like mad.
In this interview article, 6 leading UK copywriters tell you how they market their services and attract better paying clients.
Similar to Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, Ann Handley, Viveka Von Rosen, Jason Falls, & Mark Schaefer (20)
2020 State of Work - Overview & Key FindingsWorkfront
In order to further understand how companies can improve their performance, we regularly study the state of work, specifically work management, through the lens of knowledge workers. For the 6th annual State of Work report, we surveyed 3,750 knowledge workers across the United States (1,500), the United Kingdom (1,000), Germany (750), and the Netherlands (500).
Create More. Tweak Less. Getting Back To Our Creative Core.Workfront
At AdobeMax 2019, Ben Child, Executive Creative Director at Workfront, discussed proven methods to be better at the creative process. By balancing the right amount of structure with creativity, and by focusing on core creative principles, you’ll be better able
to deliver impactful, mind-blowing creative work you can be proud of, that also delivers results for your organization. #NeverStopCreating
#AdobeSummit - 3 Ways to Break Through the Silos Killing Your Marketing and C...Workfront
Presentation Deck from #AdobeSummit Speaking Session S951 - 3 Ways to Break Through the Silos Killing Your #Marketing & #Creative Teams - with T-Mobile, Adobe, & Workfront - 3 proven methods to master modern marketing work!
For our annual State of Work Report — now in its fifth year — we surveyed more than 2,000 knowledge workers in the US and more than 2,000 workers in the UK to better understand current views on work.
We gathered hundreds of data points in the process and found a workforce that believes their work matters but is sometimes frustrated by the changes that come with the digital transformation.
Even though some of these stats showcase frustrations, there is hope that as we make efforts to streamline workflows, improve visibility, and use an operational system of record, the state of work will improve.
How Marketers Can Do Great Work: Tips From Ann Handley, Ian Cleary, Lee Odden...Workfront
How do you create great work?
Recently, we sat down with marketing thought leaders Mari Smith, Jay Baer, Ann Handley, Carlos Gil, Lee Odden, and Ian Cleary to discuss their love for marketing, their best practices for creating consistently great work, and the obstacles that prevent great work. Their responses give priceless insights into what it takes for individual marketers and teams to routinely produce work that stands out, touches customers, and gets results. Enjoy!
Accountability vs. Responsibility in Project ManagementWorkfront
Within the project management domain one has to have clear appreciation of the distinction between accountability and responsibility, according to Shim Marom, author of quantmleap.com. The fundamental point is the question of “when and where does the buck stop?”
Is it the project manager who is by default the one who needs to pay the ultimate price for the failure or is this issue a bit more complicated than that?
Is there a point at which things might happen under your watch for which you could not and would not take the responsibility?
How to Write a Business Case: 4 Steps to a Perfect Business Case TemplateWorkfront
Yes, poor planning and lackluster top management support can kill otherwise well-built projects, but right up there is also the inability to make a convincing business case for your project. Luckily for you, the presentation provides a step-by-step guide for not only building a strong business case, but creating a business case template you can use again and again. Let’s get started…
4 KPIs Every Creative Team Should Be TrackingWorkfront
If a creative team helps to increase the bottom line and can't prove it, did it really help the business at all? Tracking the impact of a creative team in any company is a tricky task, and 73% of CEOs think marketing and creative teams lack business credibility because they can't prove that they generate business growth. It's unrealistic to think you can accurately show how creative work directly increases revenue, but that doesn't mean there's no way to show upper management that you belong—it just requires a different approach.
6 Shocking Findings From Adobe Digital Summit 2017Workfront
We all know that those marketing teams that can most quickly jump on opportunities and hit the marketplace with targeted, personalized assets will win the day. And no one feels this more than digital marketers. But what happens when Marketing can’t pivot or produce content fast enough to capitalize on these opportunities? At Adobe Digital Summit 2017, we hit the floor to understand just how widespread this problem has become and how it’s affecting digital marketers. The answers might surprise you…
Four Keys to Managing Stakeholder Expectations and Delivering ValueWorkfront
Managing stakeholder expectations is an important part of managing project-based work. If you're lucky, project stakeholders have clearly defined the value of what the successful outcome of their project might look like. Unfortunately, clearly defining the potential value of an initiative before the project has begun seems to be the exception rather than the rule in most organizations.
To help you avoid part of this trend, here are five key points to keep stakeholder expectations in check and deliver undeniable value...
81 Tips From PM Experts: How to Be a Smarter, More Effective Project ManagerWorkfront
Unfortunately, there is no single attribute that makes someone a fantastic project manager. Instead, a talented PM will have many skill sets, including a collaborative approach, managing timelines and budgets, improving productivity, etc.
Following is a list of 81 insights from project managers currently working in the PPM industry to help you better understand the role of a PM and improve how you manage work in your own team…
31 Tricks That Might Just Get You Out Of The Office On Time
Who doesn’t want to get more done in less time?
For all the people who find that all the hours in the day aren’t enough to get done all the tasks on their to-do list, any trick to milk out of the day one more completed task is gold.
Drawing on the wealth of work management tips on the Talking Work Blog and the knowledge of other experts, we’ve amassed a list of 31 productivity tips so powerful, you just might leave the office on time…
A Quick Guide to Making Change Happen in Your OrganizationWorkfront
"You must embrace change before change erases you."
- Rob Liano
Change isn't easy. Take it from software solution architect Kayla Lamoreaux, who specializes in user adoption and change management and has guided dozens of companies through the change of revolutionizing their work management processes and tools. In this presentation, Lamoreaux walks prospective change agents through the change journey stage by stage, step by step. Enjoy!
What's Happening in UK Marketing Departments?Workfront
What motivates, challenges, and infuriates UK marketers, according to Workfront's 2016-17 State of Marketing Work Report.
As individual marketers, we all feel we're being asked to jump through smaller hoops and working harder to do it. In this year's State of Marketing Work Report, Workfront set out to find out if this is true and, if so, what's driving it. Here are 10 of the biggest revelations we discovered...
10 Highlights From the 2016 State of Marketing Work ReportWorkfront
What drives U.S. marketers--and drives them insane? In the new 2016-17 U.S. State of Marketing Work Report, we asked U.S. marketers these questions and more. These 10 discoveries from the survey might surprise you...
As markets get more competitive, marketers are turning to work management methodologies to get an edge. But is it working for them?
This year, Workfront surveyed marketers to find out. Their responses show marketing teams wanting to manage work better, but in dire need of help…
A Beginner's Guide to IT Project ManagementWorkfront
“What is IT project management?” The simple answer is those efforts involved with managing the processes and activities associated with ensuring the success of IT projects or systems management-related responsibilities. But to more fully understand what is at the heart of IT project management, it helps to consider a few more questions…
Some business jargon is useful, especially when it’s the simplest way to convey a complicated concept or provides a useful shortcut for those in a certain line of work. But other times it’s rooted in something offensive (“drinking the Kool-Aid”), it’s a bad or embarrassing metaphor, or it makes you sound like you’re trying too hard to be cool.
Today we’re going to expose some of the most ridiculous corporate lingo out there and offera few simple tips to help you avoid sounding like a mindless corporate drone…
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, Ann Handley, Viveka Von Rosen, Jason Falls, & Mark Schaefer
1. Going Way Back With Marketing’s Top Minds
The Early Misadventures and Lessons Learned of Five of Today’s
Leading Marketing Thought Leaders
Starring Robert Rose, Viveka Von Rosen, Mark Schaefer, Ann
Handley, and Jason Falls
2. Contents
Foreword
“Four Steps to Finding the Artistry in Marketing” by Robert Rose
“Coincidentally Coinciding: How Not to Take the Straight and Narrow Path” by Viveka
Von Rosen
“A Marketing Career Today Means Constant Reinvention” by Mark Schaefer
“3 Things I’ve Learned Since I Was 20-something” by Ann Handley
“The Time Lending to the Details Saved My @$$” by Jason Falls
About the Authors
3. Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are
working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just
starting their careers, and making their own share of mistakes. Between then and
now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job
experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
4. Four Steps to Finding the Artistry in
Marketing
By Robert Rose, Chief Strategy Advisor,
Content Marketing Institute
5. It was 1993, and I had my first - and to this day the best - full time job I’ve ever had. I was a
marketing coordinator for Showtime Networks here in Los Angeles. It was truly where I
found my love for the practice and learned some of the the key lessons that would shape
my career.
I came to Los Angeles in 1987 to be a musician and a screenwriter, and after spending 6
years flailing around doing just that, I decided it might be best to find a career that actually
paid money.
6. I would find it, ironically, in the business I loved - but not in the form I originally thought it
would be. There were really four incredible lessons that I’ve learned, since starting out as a
27 year old at Showtime...
1. Storytelling Matters More Than Data.
I learned early on—especially using data—you can have every single fact on your side, but if
you can’t present it in a compelling, inspiring, entertaining way, you will lose to those who
can. Every time.
7. 2. All Great Content Sells - But Know What It Is Selling.
When I was in the TV business, something I learned from the
famous writer Mike Nichols was that there are only three types of
scenes - a fight, a negotiation or a seduction. In each one - the
audience aligns one way or the other with a point of view. This is
something to take forward in creating marketing content. Every
piece of content is selling something - to convince you of
something.
8. 3. Market Where You’re Going - Not Where You Are.
This is one that’s important to the personal, and/or to the new or
nascent brand. This is similar advice to dressing one level better than
the people where you’re going. You want to present yourself as to
where you want to be, rather than where you are.
In other words, if you have desires to be a CMO, present and describe
yourself as a leader, a thoughtful, inspirational manager who thinks
strategically - even if right now you do SEO or email campaigns as your
job.
And, finally, the most important major lesson I learned - which
wouldn’t come for another 23 years, was…
9. 4. Don't confuse the function and the form of the career I desired.
What I wanted was to write, work with multimedia, perform, and tell stories
as a career. It wouldn’t be until more than a decade later that I realized that I
now do exactly what I dreamed of doing. It’s just the form of it is entirely
different than I imagined.
Focus on the function of what you want to do - and be open to all the
different forms that will ultimately present themselves to you as
opportunities.
10. Coincidentally Coinciding: How Not to Take the
Straight and Narrow Path… and Why It’s Ok”
By Viveka Von Rosen
LinkedIn Expert, Author, & Speaker
11. Truth be told, I didn't actually start out to be a marketer. I thought I was going to be a
professor…. until my PhD advisor told me that I would hate the life. After some deep
introspection, (and a look at my other friends who were already miserable PhD's) I
decided she was probably right.
So I decided to go off and fly hang gliders for a while. A lot of fun—but not the best
path to income generation.
After living on the road and in a van for a few years began to get a little old, I
launched into my life as a serial entrepreneur (Coincidentally coinciding with
becoming a marketer).
12. The first business I co-owned (and my first true experience in business
marketing) was a Tack Store—selling equine gear to local young riders.
As a bootstrapping entrepreneur, I had a crash course in Marketing…
and sales and networking and BI and lead gen and biz dev and all the
acronyms.
Then I joined a local education company, Pathfinder, as their marketing
director. After a few really great years, however, I found myself itching
to leave Florida!
13. Lessons learned:
Sometimes turning your hobby or passion into a business kills your
enjoyment of the hobby.
Being able to combine business passions in your work can result in
explosive personal and business growth.
Research your business partners ahead of time!
Never be afraid to jump into the unknown. You can learn skills at any
time, but unique learning experiences are worth their weight in gold!
14. From buggy Florida I moved to beautiful Colorado. However, the
marketing position I thought I was getting—fell through. And I ended
up selling cars. For a long time.
I was soon headhunted by a medical device company, but the co-
owners of the business had a falling out—and I was caught in the
middle.
Lessons learned:
If you are going to move across the country for a job, make sure you
have it first.
If you’re going to work for a family-run business, make sure the family
actually likes each other.
15. Fortunately, I quickly landed a new job as the co-owner and general
manager of a virtual officing company. Once again, I got to explore the
entrepreneurial and marketing side of things.
Also, I sucked at managing.
Lessons learned:
Know what you are good at. Trying to force yourself into a skill set that
you suck at doesn't help anyone. Including yourself.
Some people just aren’t meant to work for other people.
16. Around this time, I discovered LinkedIn. It was the early days and I saw
an opportunity. With a leap of faith (and a certain amount of luck) I was
able to quit my day job and embark upon the career I have now.
That was 10 years ago. Since then I have learned an enormous amount
about marketing and business! I've learned how to run a business. I've
learned all about social media marketing and social selling. I've learned
how to create and build a speaking career. And I've learned how to
manage clients.
My path to my marketing career was not a straight one. Nonetheless, I
have been granted an enormously rich education through real life
experience—and I think I have come out the other end better for it.
17. A Marketing Career Today Means Constant
Reinvention
By Mark Schaefer
Consultant, Educator, and Author of The Content
Code
18. As a young man, I couldn't have known what was ahead of me but there
has certainly been a pattern to my career. Here’s a little story to illustrate
it...
In the mid-1990s, companies were finally starting to learn that there was a
business role for the Internet. I was a young marketer and I knew I needed
to be part of this next wave. So I asked my boss if I could get an AOL dial-up
account for our marketing department and put it on my expense account.
He agreed, and I became the first person in my company on the Internet!
19. At each stage of my career I had a sense of where the world was going and
where I needed to be. And I acted on it.
As it turned out, about every five years I reinvented myself. I started in PR
and moved to developmental sales, then enterprise sales, and eventually
global marketing, eCommerce, and digital marketing.
I didn't start my latest career as a teacher, consultant, speaker, and author
until I was almost 50!
Why am I always on the move? Because I know life is chasing me. If I didn't
re-invent myself periodically, I would lose out to people who did.
20. I once met an elderly man who had been in the insurance
business in Florida. A lot of the regulations had changed
and, to keep his license, he would have had to submit to a
battery of state tests. He decided that he could no longer
keep up, and he did not take the tests. Now he was
miserable and lost because he was disconnected from the
career he loved.
I won’t let that happen to me.
The scary thing is, it’s time to reinvent myself again. I’m
getting the five-year itch, and that is a good thing.
21. Look around you. Where do you see marketing
going? Where do you need to be?
Big Data.
Virtual reality.
Analytics.
3D printing.
Drone deliveries.
Driverless cars.
Mobile.
Enterprise work management.
Marketing automation.
All of these will have a profound impact on your
marketing job, and your work life.
22. As a young man I had a SENSE that I needed to change, and
now I KNOW I do.
You do, too. Get ahead of the curve. Be ready when your
company needs to you adapt to the latest trend.
Ready to get started on your reinvention?
23. 3 Things I’ve Learned Since I Was 20-
Something
By Ann Handley
Author and Chief Content Officer
MarketingProfs
24. 1. Paths aren’t linear.
When I was a child, I didn’t lie in my twin-sized bed and
wish, “Someday, I’m going to be the world’s first Chief
Content Officer!”
I got here through a series of left, rights, roundabouts,
barrel rolls, and triple toe axels.
Some of those felt like the wrong turn or an awkward
move at the time. But none ultimately were – even the
ones that were missteps – because even a wrong move
teaches you something. Or maybe, especially a wrong
move.
25. I quit jobs with steady paychecks to freelance full-time.
I took gigs I wasn’t really into just for the money.
I’ve worked for free because I felt in my gut that it would ultimately pay off.
Are you thinking, “Oh sure – I was an intern, too”?
I wasn’t an intern. I was a grown-up who’d already built and sold a company a
few years prior. It was MarketingProfs I worked for, for free. And it did pay off.
(And still is.)
26. 2. Your rich thing is everything.
When I was 8, I wrote in my diary, “I want to be a writter.” (Even
then, I knew I’d always need a copyeditor to help with the spelling.)
Writing is my thing. But my bigger, richer thing is clear, compelling
communication, period.
Clear communication. Simple but not simplistic. Respect for the
recipient. Regarding an audience as a privilege.
27. All that is the through-line throughout my entire career as a
journalist, editor, marketer, author, and speaker.
I could argue that in high school it also helped me become the
assistant shift manager when I worked the window at Jack in the
Box. My “Drive up, please!” was hella direct, crisp, and clear.
(Kidding.) (Kind of.)
Commit to your rich thing, whatever that might be. Lean into it.
Learn it. Rub it all over your body and wallow in it, neck deep.
Get obsessed with it. Go all in or no in.
But realize…
28. 3. You’re never 100% competent.
The more you master, the more you realize you don’t know.
That sounds a little depressing, doesn’t it?
As in: What’s the point of all that neck-deep wallowing when
there’s so many more pools in the world in which you have
yet to wallow?
Maybe. Or consider the fun of discovering all those pools in
need of your wallowing body. Consider the challenge of
giving it your all.
29. The truth is this: To stand still is to fall behind. --
Mark Twain
Disheartening? Or motivating? I’d say the latter.
30. The Time Tending to the Details Saved My @$$
By Jason Falls
Keynote Speaker, Consultant & Author
Social Marketing & Intelligence
31. Having grown up in the marketing world as a public relations
guy in a niche industry (college athletics), I didn't gain
exposure to the mainstream marketing and advertising world
until my mid-30s. But being smart enough to know what I
didn't know, I wrote everything down, made sure I had
paperwork on everything, client's signatures and such. On
the first true advertising account I handled, this turned out to
be an example of being wise beyond my years.
32. The client was a company with an industrial product who hired my agency
to help differentiate its message from the stale, predictable, boring
standards in their industry. We went through 2-3 rounds of creative to
come up with a campaign that really stood out and executed the first few
advertisements in a couple of trade publications.
The day after the trade pubs came out, the "chief of staff" to the CEO
(which should have been a warning sign of unnecessary pretentiousness)
called and fired us.
33. Upon inquiring about the reasons, I was told that the ad campaign as an
embarrassment, brought unnecessary negative attention to the company and
that we were not given authorization to execute the campaign. The client was
refusing to pay for about $50,000 in work.
But I forwarded the signed run flights to the client, showing them where the
CEO himself had approved the creative and the ad buys and we were
protected. Ironically, I don't consider myself to be a detail guy. But tending to
them in that instance saved the agency and my ass.
34. Where will your marketing career take you?
The path to marketing success is often dotted with tangents, misfires, and
failures. But that path always comes back to tenacity, an ability to learn
and adapt, and a healthy sense of humor. It always comes back to
discovering those timeless principles getting rid of the things that hold
you back, building relationships with the people you work with, and
seeing where you need to be next.
35. About the Authors
Ann Handley
Ann is a Wall Street Journal best-selling author, keynote speaker, and the
world’s first Chief Content Officer. She has been cited in Forbes as the most
influential woman in Social Media and recognized by ForbesWoman as one of
the top 20 women bloggers.
36. Jason Falls
Jason is a digital strategist whose work has touched a number of large brands,
including Maker’s Mark, AT&T, Cafepress and Humana, to name a few. He has co-
authored two books and is a professional public speaker. Jason focuses on digital
marketing with a specific niche expertise around social media and content
marketing.
Mark Schaefer
Mark is a globally-recognized blogger, speaker, educator, business consultant, and
author who grows blogs at {grow}—one of the top marketing blogs in the world.
He specializes in social media training and clients include both startups and global
brands such as IBM, AT&T, Johnson & Johnson, Adidas, and the UK government.
37. Robert Rose
Robert is an author, a speaker, a consultant, and the Chief Strategy Advisor
for the Content Marketing Institute and a senior contributing consultant for
Digital Clarity Group. He innovates creative and technical strategies for a
wide variety of clientele, such as AT&T, The Bill & Melinda Gates Foundation,
Petco, Caterpillar, ADP, Fairchild Semiconductor, and KPMG.
Viveka Von Rosen
Viveka is known internationally as the “LinkedIn Expert” and speaks to
businesspeople on the benefits of marketing with social media. The author
of LinkedIn Marketing: An Hour a Day, she is also the host of the biggest
LinkedIn chat on Twitter, with over 32,000 followers and a network of over
42 million people on LinkedIn, and 82,000+ followers on Twitter.
38. Learn Faster, Execute Faster
Marketing work has never been smarter.
Workfront lets marketers organize their work, spot opportunities for
improvement, and learn from their mistakes faster, so they can pounce on
critical opportunities and dominate their markets.
To learn how Workfront marketing work management can benefit your
team, watch the demo today.