The document outlines essential tips for creating engaging job adverts that attract the right candidates. It emphasizes understanding the target audience, using appealing language, maintaining optimal length, and painting a clear picture of success and challenges in the role. Additionally, it highlights the importance of providing clear application instructions to facilitate the recruitment process.

1. How to
Write
Engaging
Job
Adverts

2. Cohesion
Recruitment@Cohesiontalk
http://cohesionrecruitment.c
om/

3. Writing good job adverts can contribute to the success
of your company, by attracting talented employees.
With that being said – are you writing good job
adverts*?
*Don’t worry if not – we’ve listed our top tips for writing
the best job adverts.

4. Find the
Right
Audience

5. It’s one thing to write a good job advert – but another to make
sure that it’s reaching the right candidates.Try and put yourself in
their shoes.This will allow you to determine the best place to
reach them.
Creating an ideal candidate persona may seem far-fetched.
However, doing so helps to better position your job posting to
give you the best chance at reaching the right talent.

6. Find the
Human
Factor

7. A successful job advert is not one which receives the most applications – it’s
the one which attracts the right type of candidate for the role.
Consider this: how would you describe the role to a friend? Let the
candidate know what’s in it for them! Boring language and basic formats
are the biggest no-no’s when it comes to adverts – use your personality to
make it shine.
Adapting your tone or style of writing can make a huge difference in
encouraging your candidates to apply.Therefore, you should check out
what other adverts are saying – as a means of comparison.

8. “This fits just
right,” said
Goldilocks

9. Not too long, not too short.The length of your job advert should sit in the
‘Goldilocks Zone’, whilst helping candidates decide if they fit the role.
Reading over 1,000 words is more than enough to deter a candidate. Break
up the content – use bullet points and short, punchy paragraphs to get
straight to the point. Maybe even include a short video, so it’s not all text?

10. Paint a
Picture of
what
Success
looks like

11. Tell the candidate what they can expect to achieve within the first 6 months. What skills
will they pick up? What will they be able to do that they couldn’t do before? Candidates
will want to know how the job is going to help them progress – in both a personal, and a
professional capacity.
As well as highlighting the things that they will learn – give them a taste of the challenges
they might face. You’d like to think they’ll know that the job won’t be easy. But, outlining
some of the main things that they will have to deal with will help put this into
perspective.
Painting a picture of what success looks like gives potential applicants the opportunity to
understand whether or not the role is for them. Align their objectives with what they can
achieve by working for you. This helps them to re-evaluate if they really want to join your
business for the right reasons. Furthermore, it helps to filter out unsuitable candidates
before you even begin the recruitment process.

12. Encourage
your Readers
to Apply

13. Good job adverts help a reader to whether or not they want to apply.
Drive interested job seekers to the application process by providing clear
instructions, links and a call to action.

14. Thanks for
watching!