This document provides strategies and best practices for using Facebook effectively as a business. It discusses tactics for gaining fans such as asking friends to like your page and engaging content that educates, entertains, and engages readers. The document recommends posting regularly, using photos and videos, and paying attention to posting times and insights data. It emphasizes building relationships through participation and promotion to grow a fan base over time.

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Advanced Facebook
Strategies & Tactics
Presented by Christine Halvorson
Halvorson New Media
https://www.youtube.com/watch?v=xSSDeesUUsU

2. Not THIS
advanced…

3. Did you
find our
online
present-
ation?

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REVIEW OF LAST WEEK
You learned…
A little data about how social media has taken
over the world and how even old people are
using it.

5.  The difference in a Personal
Profile and a Business Page
 How to build a Page
 And a few best practices…

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What is this
big photo
called?
What should
you do with
it?

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Today’s Class
FACEBOOK
 Getting new “LIKERS”
 Efficiency tips & timing
 Learning from “Insights”
 Using photos & graphics
 DON’T FORGET YOUR Making a
Marketing Plan

9. Job #1: Building a fan base
[Number of “Likers”]
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10. 10
Tactics for gaining Fans
Ask your friends to like the Page (different
from “friending”—coming>>>)
On your status updates, conclude often by
asking Your readers to LIKE,
COMMENT OR SHARE…

11. This is called “Engagement”
And Facebook s engagement
ALGORITHM

12. How to ask your friends
Visit your
Business
Page as
Yourself
(if you have
Facebook friends)

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But even more important….

15. Post good content regularly

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Fans require care & attention
So, what is GOOD
content?

17.  Educate
 Entertain
 Engage
 Enrich
 +, with luck…
Go viral
Go viral….(shared, commented, liked)
Good content should…

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Take every opportunity to engage
 Respond when others do
 Answer their questions
 Acknowledge their
contribution
 Strive for two-way
communications

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Here’s the key to successful
posts…

20. Don’t be
boring
LKarno.com 20

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23. Types of posts…
 Text only
 Text with a link to something else
 Text with a photo
 Text with a link and a photo
 Text with a video

26. How to add photos?

27. Calls up photos from your hard drive

28. VIDEOS WORK THE SAME WAY, but
 takes longer
Two ways to do it…
 find them on your hard drive
or
 load a LINK from your YouTube
Channel.

29. Uploaded video? Shot video?

30. Oct 14: Video Marketing Basics
Right here
Oct. 16 in Hancock:
Creating Graphics for the Graphically
Challenged
$20

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When to post? How often?

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Rule of Thumb
The less people want to be
at work, the more likely
they are to cruise social
media sites and see your
content

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Post in late afternoon
 Avoid weekends (unless you’re a
weekend-dependent business like a ski
area)

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As a general rule, Socialbakers
found that posting once per week
on Facebook was so low as to
lose connection with your
audience and posting more than
twice per day was crossing the
line into annoying.

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My advice
Strive for once per day
Minus weekends
However…

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See how
YOUR SPECIFIC
AUDIENCE BEHAVES

38. Keep an eye on your “Insights”

39. Keep an eye on your “Insights”

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Caution! You
must have 25
“likers” before
this data will
show to you!

41. FACEBOOK INSIGHTS
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We’ll talk about this in a PAID
OPTIONS workshop
This post did better than all
others

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A 9 p.m. peak

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Timing is everything

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SCHEDULING

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Facebook’s
built-in
clock

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Hootsuite:
A wonderful, free thing
Attach up to 5 “streams” (accounts) to post to, all in one
place, scheduling them into the future, infinitely

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Also from “Insights”
Who are you reaching?

50. Use them!
QUESTIONS ABOUT INSIGHTS?

51. Other “best practices” for building
your base…

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Share the love
Link to others/Feature/Favorite Pages
• “Like” other
businesses
• “Share” their
stuff

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Know thy reader

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Set aside time

55.  How often
 Who writes
 Who edits
 Who approves
 Days of week
 Timely subjects
 Must-covers
Have an editorial calendar
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56. Get the whole team involved
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57. Stuck for
ideas…
 Answer questions
 Conduct an interview
 Highlight an employee
 Predict trends
 Invite guest contributors
 Provide demonstrations/tutorials
 Create lists (Top 5…)
 Tell the back story…
57
• Answer questions
• Conduct an interview
• Highlight an employee
• Predict trends
• Invite guest contributors
• Provide
demonstrations/tutorials
• Create lists (Top 5…)
• Tell the back story…
Stuck for ideas?

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Promoting Your Facebook Presence
Elsewhere

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Add Facebook link to your homepage

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In e-newsletters

63. In print
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Tell everybody

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Strategies
 Promote elsewhere and everywhere
 Build relationships
 Start conversations
 Participate
 Always answer questions
 Follow others
 Promote others
 “Sell” 1 out of 9 times

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Track your progress
 Use your Insights
 Decide what equals “success” for
you..comments, likes, shares…sales?

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